I kind of feel like I am stuck in a vicious testing cycle. I'll test ads on POF for 1.5k impressions. At this point I'll cut ads that don't have any clicks to them. I keep the ones that have are above .1% CTR along with a few that are .08% CTR just so I have a mininmum of five ads going.
As the campaign continues along my CTR almost always drops. By the time I reach 7k impressions almost all the ads I have been testing will have their CTR drop below .1%.
Does that mean that most of my ads just suck?
It seems like all I am doing is just constantly testing ads that end up having their CTR tank over time.
How am I supposed to move on to optimizing my campaign if I can't keep good CTRs?