Hi guys,
I pushed car insurance on Sitescout, and like last time, I got 268 clicks with 0.33% CTR, but no one conversion. The sites ID are: 4-99442; 4-23209. Anyone have ever met this situation? Welcome your suggestions, thanks!
Not the exact situation, but it's common that you have to weed through a lot of placements to find a few profitable ones. Make sure you have a converting offer in hand before testing the placements, or else it's difficult to tell if it was a poor offer or a poor placement, or a bad creatives that failed to connect the dots.
If your doing display buys, keep in mind the 'intent' the user has on any particular placement. Typically people on social sites have a lot less intent than people on news sites