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Finally a break through! But for how long? (7)

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Hi guys,

A few days ago I managed to break through on a small e-mail sub via Facebook.

I've thrown a landing page infront of their submit page & 90-95% of the clicks are going through to the submit page. I've had a huge drop in EPC these past 3 days though.

Day 1: 0.35 EPC
day 2: 0.25 EPC
day 3: 0.16 EPC

My ad guy said it could be spam e-mails and the advertiser will start scrubbing based on prior ratio. I'm in the process of adding something to my landing page telling them to use their real e-mail address but it really plays hell with my CTR!

My Facebook ads have had their reach shoot up over the past few days & I'm under the impression these ads will be shown to a fresh audience every time.

Does anyone have any ideas on what could be causing the drop?

Thanks

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I think there is nothing you can do here. That's how email submits work.

You get a few days with little or no scrub and when advertiser sees traffic isn't backing out they just stop paying.

I would suggest building the exact submit but using coreg as the backend. At least this way no one will scrub you

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Thanks bbrock, I thought about doing this from the word go but I can't find a related COREG offer :/ any other suggestions?

Cheers

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You don't need a related coreg offer , just copy the front page of the email submit and plug in a coreg path at the backend.

Look at the walmart coreg case study I did , it's identical.

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Ah ok, thanks - I was under the impression your offer needed to support co-reg?

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You need coreg path(GT,SP will give it to you) and then you use email submit for exit url.

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FYI facebook no likey email submits or coreg.....don't be surprised if your account goes poof

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