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Why I am not Getting Enough Impressions? (12)

03-17-2012 02:43 PM #1 pragpatel (Member)
Why I am not Getting Enough Impressions?

STM'ers -

I am not getting enough Impressions. Below what I did.

Campaign 1 and Campaign 2 has two different images. Goal is to find the images which has high CTR and then scale it. Both campaign have broad category and targeting Female for age 23-27 interested in Men, Canada and niche is Dating.

Campaign 1 -
Targeting - 1,23,000
Bid - Suggested Bid - 0.44
Total Ads - 4
Daily Budget - $15

Campaign 2 -
Targeting - 1,23,000
Bid - Suggested Bid - 0.44
Total Ads - 4
Daily Budget - $15

However, I am not getting impressions(not even close to 1000) and I am aware , If I increase bid to Max then I will start getting impression then slowly lower the bid. CPA payout is 3.55. If conversion is not delivered up to 8 clicks then I will be loosing money.

So, what is going to right strategy for broad category to get impression with the lowest possible bid??

Please advice,
Thanks,
Prag

03-17-2012 02:49 PM #2 stackman (Administrator)

Easiest thing to do is bid high (such as 0.80$) for about $20. It'll kickstart your ads and you'll get a clicks right away, then you can lower your bids.

This method is best if you know your ads will pull in a high CTR! So make sure you got some good ad images up

03-17-2012 09:12 PM #3 pragpatel (Member)

Ok, Below is my observations.
> Suggest Price is lower (30% - 40%) than Max Price.
> If you try to lower(up to 20%) the price than suggested price - there won't be enough impressions.

So here what I will do and update you all for same.

> Increment bid by 10 % more than suggested bid till I will get enough Impression.
> Decrement bid by 10 % less than Max Price.

Target is to get best possible lowest bid.

Please share any idea/experience to get lowest possible bid.

03-17-2012 09:48 PM #4 boink (Member)

Here is my theory/what ive noticed with facebook.

Always start the bid high. High bid= good placement. Good placement=higher CTR. High Ctr=lower CPC (let FB drop it, dont start dropping it at like 30 clicks).

If you start low, and start slowly increasing it this is what will probably happen.

You'll start with a low bid, and not get any impressions. When you up the bid a few cents, and start getting some impressions, the placements that you get will probably be real low/below the fold, which will result in a lower initial CTR. From my experience, a low inital CTR pretty much means the ad is going to suck, its going to be difficult to recover it unless you remake it.


I say start it high. You're in a testing phase, you can't just expect to not go in the hole before you decide to scrap a campaign cause its not profiting off the bat.
Give it time, losing some money will happen when youre testing.

03-17-2012 11:23 PM #5 zeno (Administrator)

If it's Facebook, starting low and raising the bid incrementally is not doing you any favours. Start HIGH. If the suggest CPC bid is $0.44, the suggested CPM bid $0.69, start at $0.73 for example. Trying to start at a low as bid as possible can kill your campaign before it even gets off the ground.

If you go into this afraid to lose money you're doomed to fail. Let your daily budget cap your losses, not the bid.

03-18-2012 11:33 PM #6 pragpatel (Member)

Yes, I have tested both as I mentioned earlier. Below what is my findings. I did not try decremental bid by Max Price.

Increment Bid price by 5 % from Suggested Price -
Total 4 ads. I am getting more impression on 1st ad compare to all other 3 ads. All other ads are below 1000 impression.

I will go with boink, stackman and Zeno way. I will go with high bid price then let it settle for at-least 30 clicks then I will start lower bid. However, I did not understand relation between CPC and CTR. My understanding is , I am paying by click so my CPC will always as per my bid price. Am I missing something here??

03-18-2012 11:57 PM #7 zeno (Administrator)

Your bid is how much you are willing to pay for a click, not how much each click will actually cost. Facebook charges you a certain amount for the click based on many factors, the most tangible one being how high your CTR is - high CTR = Facebook gives you cheaper clicks because people are more likely to click your ad = Facebook makes more money per impression.

Your bid however does influence how high in the advert column it gets delivered. Bid too low and you will get low placement, so the goal is to encourage Facebook to put you at the very top from the very beginning.

03-18-2012 11:58 PM #8 nusolutionz (Veteran Member)

if you bid higher it's possible that you'll get better placements/inventory from fb and therefore your ctr will be higher..i noticed this myself on past campaigns. so always bid higher in the beginning like stackman suggested..i usually don't lower the bid until i have at least 100 clicks

03-19-2012 02:43 PM #9 pragpatel (Member)

Ok, I learned something new. Higher CTR is always a Key and I was't paying that much attention since I was assuming bid price is same as CPC. Also to make profitable campaign your EPC should be higher than CPC. In other words EPC > CPC.

I will test it out and let you know my findings.

03-19-2012 05:27 PM #10 daedalus (Member)

I was having similar issues with my first FB campaign. Also for split testing after doing some research (and PLEASE correct me if i'm wrong) I found that you really have to break each ad out into it's own campaign so FB doesn't auto optimize the impressions based on CTR. So by making separate campaigns for each ad you at least get a realistic impression of ad performance without FB playing games with your ads on their backend affecting your impressions and thus ad performance. Correct?

03-19-2012 11:04 PM #11 boink (Member)

Quote Originally Posted by daedalus View Post
I was having similar issues with my first FB campaign. Also for split testing after doing some research (and PLEASE correct me if i'm wrong) I found that you really have to break each ad out into it's own campaign so FB doesn't auto optimize the impressions based on CTR. So by making separate campaigns for each ad you at least get a realistic impression of ad performance without FB playing games with your ads on their backend affecting your impressions and thus ad performance. Correct?
That's correct, if you're testing them all at once. You could always pause the ones that you want to test to let them get impressions. I'm still unsure if overall campaign performance effects anything. So if you test 4 ads, and they all suck, is this going to effect the performance of the rest of the ads because the over all CTR is going to be shit?

Hopefully someone can shed some light on this.

03-21-2012 05:44 PM #12 pragpatel (Member)

I had this experience previously when I set up single campaign with 20 images. Most of the ads(almost 15 ads out of 20) are not getting enough impressions not even above 1000 with Max Bid. I tried to even increase my campaign limit but it did not help. I also tried to lowering ads to 10 ads per campaign and is still the same. If you pause the ads then it will kill your CTR so that is not even effective.

With Test campaign, goal is to find the ads/images which has high CTR and then scale the campaign. Later on, you lower the bid to make it profitable campaign. So, I am getting enough impressions now with 4 ads per campaign but I don't pause any ads while I am in testing phase. I have total 5 campaigns with 4 ads on each. So, below what I did.

1. Pause the ads which has low CTR, so currently I have approximately 1 or 2 ads per campaign.
2. Create the new campaign per ad (high CTR) and increase day limit.

It took me long time to understand this (after wasting time and money) and eventually I started making money with direct link. ROI is not that great since offer landing page is sucks. So, I am in process of creating landing page and will share later If it is profitable.

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