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Skincare Campaign - Need some advice... (5)

03-15-2012 05:39 AM #1 chevy (Member)
Skincare Campaign - Need some advice...

Hello all,

I launched a skin care media buy campaign on a self serve network and in the first week was getting some conversions but they've since stopped not sure why even though nothing was changed. Just need some guidance on what I should do next. What should I start split testing first? Ads/LPs or offers? I'm using CPV lab and if I split test all 3 combinations I'm not sure how to tell which combination worked best? Seems hard to do on CPV lab. My landing page CTR is 10%. Is that low?

Am just getting my feet wet with Media Buys so any help would be greatly appreciated

03-15-2012 05:46 AM #2 joejoechen (Member)

probably frequency cap issue, and also rotate more banners

06-26-2012 01:22 AM #3 johnaff (AMC Alumnus)

Everything should be split-tested

Figure you have to spend 3x CPA on every variation of anything to tell what works.

06-26-2012 02:09 AM #4 profitable ()

Quote Originally Posted by chevy View Post
Hello all,

I launched a skin care media buy campaign on a self serve network and in the first week was getting some conversions but they've since stopped not sure why even though nothing was changed.
^^^There's your problem. "Nothing has changed". You may have burned your audience out in the first week and they're not looking at your ads anymore.

test more new ads.
Then test more new ads.
Then test more new ads.
Then test more new ads.

06-26-2012 02:49 AM #5 richc (Member)

Test, test test.

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