Trafficvance- Duplicating campaign for more volume issues (6)
As many of you probably know duping a campaign will give you more volume as you buy up the 2nd and 3rd slot on targets, but creating a new creative/campaign to do this will also give you a whole new set of users for frequency caps. So if you have 2 copies of your campaign, then 25% or so of your traffic is users that saw your pop up already. ie- real clicks vs all clicks in prosper.
You can see in prosper, real clicks vs all clicks. So even if your freq cap is set to 1 week on both creatives in the campaign, you will hit alot of those users twice, especially if you are bidding on a site with return vistors.
Anyone found a remedy to this situation? Or a workaround, could be to test a new set of landers on the second and third copy of the campaign for more testing and a second shot with new creatives at the same users.
Don't want to show the ad to the same person twice?
A real hack way of doing this would be setting up a script that gets the user's IP and stores it in a txt file or DB. Then you search in that txt file or DB, and see if the users IP already exists. If so, redirect or exit. Preferably redirect to a different lander.
Crazy idea though - Do you need to copy your campaigns? I'm not entirely sure how the TV algorithm works but couldn't you just bid 1st on trafficvance.com, 2nd on trafficvance.co and 3rd on trafficvance.c?
Originally Posted by richardj
a cookie will work better
[PHP]
<?php
if(isset($_COOKIE['visit']))
{
$url = 'http://www.example.com';
header("Location: $url");
exit();
}
else
{
$Month = 2592000 + time();
setcookie('visit',date("F jS - g:i a"), $Month);
}
?>
[/PHP]
In my example if the visitor isn't new he gets redirected to example.com, otherwise he gets your cookie
Yes, cookie is solution here.
First you need to check did visitor made sale before in the same campaign and if yes, serve him another similar offer LP.
If he didn't make sale, then check did he see LP, if yes - show another version of LP.
If no, show main LP.
I wanted to try this idea a while back, when I still had multiple verticals running on the same targets. My theory was that it would be like a "reverse cloak", in that you identify the clickers and the buyers and hammer them with more aggressive (ie. less compliant) landers.
Never got around to doing it properly though.
It can be done very easily using cookies.
I remember ppc.bz even posting the same exact code on his blog on how to do this.
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