The Mission to Positive ROI (31)
Sup everybody. Been on the grind online for awhile now. Lately I've been trying to make some moves and turn this into a career, so I can be self employed.
Lately I started advertising on Facebook. I followed as good of advice as possible. At first I was breaking even, testing 20 or so images at a time. I was not getting a good CTR, but I narrowed down the two best age groups in five year gaps each. I then launched a new campaign with 200 ads. I did not test all the images, however much of them, and my cpc was sky high. I paused in at around $120 in negative ROI. Facebook just seems like its very difficult to get positive ROI.
I joined STM recently after and realized that with FB you have to take angles and my ad was very broad. So thats on pause now and I don't know what to do with it.
So right now I'm trying to move traffic on POF and ExoClick.
My niches are dating and adult dating and also the e cigs. The e cig banner was getting good clicks on POF but I spent quite a bit and got no conversions. How long do you generally test a banner before you decide its a bust?
So right now I have one new ad approved on pof and one on exoclick. They just got approved so only have one image each. POF spy tool is golden btw! How many images do you reccommend I split test for pof and for exo? I want to get more into media buying and making my own banner images.
So yeah my main focus is dating on pof and adult dating on exo and e cigs on pof or maybe another traffic source? For now Ill say dating and adult dating for sure. I'm gonna ad more images to the POF ad, and Ill keep you guys updated.
So far its going very well, and my ctr on POF is much better than that on Facebook. Using what I've learned here this is the stats so far on the ad
2,966 Impressions 0.185% Click through Rate 3 Clicks
Thats a killer CTR! Hopefully I can get more volume and get things rolling.
FYI, you NEED to be running more than 1 ad per campaign in POF since the frequency cap is at 3 minimum.
I only have two ads up as I submitted four and two got denied. So I submitted a few more ads for testing.
I found out which ad copy gets a higher CTR out of the two.
Things are going strong with a still insane ctr. First postive ROI day in awhile.
Stats for the day 4,201 Impressions 11 Clicks 0.262% CTR
My CTR has been good on POF. However the offer is not converting as well as expected by direct linking. I will be making a landing page, and hopefully that will increase conversions.
So I had to pause the first ad because I was direct linking, I was getting a good CTR but a negative ROI. I attempted to make a landing page, however my website software is not working. What other software do you guys recommend to create landing pages? Can anyone point me in the direction of a working copy of some website creation software?
So right now I'm using the proven ad copy on POF and switching it over to an offer I believe will convert more with direct linking.
Exoclick I still have not gotten any clicks. I keep upping the bids.
I am getting good click through rate with plenty of fish, I have two campaigns running. I want to tweak the couple I have untill they work instead of taking on a bunch of projects at once. If they have a good EPC for someone else they will convert, I just have to figure out how to angle the campagin.
one is paused, I think a good landing page will lead to more conversions.
I worked on a website design project tonight, but I will hopefully design and run traffic to a new landing page by tomorrow.
The other direct linked campaign has proven to convert on FB direct linked so I'm testing it like that for now on POF.
Created a landing page for Plenty of Fish. I am realizing that a landing page can be used for almost every offer. A landing page simply influences the user to take the action that you get paid for. The better you are at convincing them to take the action then the more you get paid.
Before I was being lazy and didn't understand the usefulness of landing pages.
Now I don't feel as if I can even put an offer up without a landing page representing the best possible work I could do. If not I'm throwing money away.
Yeah Landers can make a neg camp go prof!
I usually start direct linking, if it works boom I will leave it, if not Lander comes in and that usually is enough to get it going.
And you're correct, the same landers can be washed over a thousands times for a thousand offers, change up the pictures and themes and boom 
Keep pushing man you're in the right direction looking forward to a success post soon
Landers ftw. 4 out of 5 times I use landers for my campaigns. They allow you to put a unique spin on any offer, which then allows you to created more targeted high performing ads.
^BOOM!
Just one thing I wanna add here, if you start making landers please don't do what I see so many affiliates make mistakes on. Do not make your angle so small you will balely make $2 profit
I mean some affs will come to me and say why isnt this working and I say show me the lander, and it says "Pink haired black women want 6'7 men who smoke and live with their dogs" No shit.
Keep the lander broad, just to sell the offer
If you go to the spy tool you will see the sort of pages I mean, most people run versions of the similar sort of lander, my best bet for you would be to grab it and just make it better with your own unique spin, whether it be a facebook like button, a new click here button, or maybe even CLICK HERE in underlined text, the possibilities for lander split tests are endless
Anyway just my 2 cents haha
Use a lander to increase your profits, not to limit your demo
^^ Right on. This is part of the reason why I don't pass through the dynamic age token from POF. All my campaigns target an age range, so that's what I use when I want to call out age. I don't do a specific age, because I just don't think that's believable. Instead, the offer could say looking for women ages 18-25. A lot more realistic. You can probably also pass through the token and do a +/- on that. Say the user age you pass through is 21, then you can display a +/- 3 range. So the user would see 18-24. Requires a bit of programming.
-Tom
So far, I just made one landing page for the mature dating offer. It made my ROI worse! So I'm not sure what I did wrong. I have a landing page for two offers I'm pushing. One is for skincare and the other is for dating. I would appreciate if someone here would critique my landing pages. If you could help me with my landing pages then post on this thread and I'll send you a pm with the links. So far I'm pushing these niches currently
-dating on FB
-dating on POF
-Adult Dating on Exoclick
-Skincare on Google
Initially with the skincare offer, I had a conversion right away. However clicks are expensive, and I am now even or slight negative ROI with that campaign.
With POF the traffic is just not converting on one general dating offer that is proven to convert for direct linking. Then I have a mature dating offer on POF that has been not converting either even with a landing page. I'm getting very good CTR, but traffic on POF has not been converting.
I made the decision to scale the pictures and similar ad copies that worked on POF to FB. The CTR has been considerably less, and I'm breaking even with ROI. I know the potential of Facebook. But I keep loosing so much money testing. Should I take another hit, and buy software to test landing pages? I cannot tame the beast of Facebook and make the volume profitable. I tried FB before by testing 200 ads for a campaign. None of them got a high enough CTR to move over to CPM and I made the decision to pull out of the campaign, before my ROI was too bad. At the same time I realize the profit potential, how can I angle or target differently to make positive ROI?
Good news. Edited one of my landing pages slightly, and I'm getting results. Realized its important to keep your landing page clean, visually professional, and have a clear call to action on it.
I'm getting back into health/skincare products and having positive ROI. So far I have invested $38 and made $74. Had very expensive clicks but then ended up going down in CPC, and I think I finally have a positive campaign rolling! So next I'm gonna duplicate the same method that worked with a similar offer in a slightly different niche.
My POF ads were getting good clicks. My landing page was a bust so I decided to direct link and I edited the initial ad copy to have a better call to action. Today I have invested $2.75 and made $9.70.
I also had a good idea for Facebook targeting to think of exactly what my target customers interests would be. I then picked an angle and targeted based on a number of interests. I'm waiting for these ads to be approved .
Thinking from a mindset of abundance. Looking for high numbers with Facebook.
Great progress with the landing pages. Seriously.
Thanks. So I replicated what worked for me before, on the same traffic source, with a similar landing page layout. I now have three offers up for search. Two health and beauty and one biz op. I have 2 cpm FB ads waiting to get approved and I'm gonna focus on driving more traffic with POF as well. I like how they are affiliate friendly and the targeting helps a lot. So we will see what my ROI is when traffic gets rolling!
Yeah dude seriously good progress, lets see this stuff rise!!
Hopefully you have some crazy money coming in soon my homey!
So the latest is this. I stopped two of the ads. One was way too high cpc for the traffic source. I realized I should just try to scale the one offer that gave me positive ROI. I'm not getting near enough volume. So I added way more keywords and upped the budget scaled the shit out of the offer that gave me positive ROI. I also joined Lead Impact Can anyone point me in the direction of good threads about PPV?
bizmmmmmmmmmmmmmmmaaann!! buy me sushi
I dont think Im the bizman your thinking of lol. I am not the legendary Bizman Min
So I scaled the offer that gave me positive ROI to $20 and got positive ROI the next day. I made a profit of $17. So I then doubled the budget to $40 the next day(was a Sunday). I $40 worth of clicks and no conversions 
. I then thought that days of the week must play variables in the conversions you get so I put the budget back down to $20 a day.
POF has not been profitable. I'm getting clicks but not enough conversions. Thinking I have to angle differently.
Still learning as much as I can about PPV. I am now a member of LeadImpact.
What types of offers are good to push on PPV? Email submits?
Just be careful to not spread yourself too thin. The biggest mistake that I've seen people struggling with is the lack of focus. It really takes a lot of focus on one traffic source to make it work.
If you're able to dedicate to 2, then go for it though, but be sure you stick it out.
-Tom
as Tom says, better to stick to one thing.
You got positive ROI one day, stick and work with that. When I started out I jumped a lot between the different traffic sources. Sure I had some lucky strikes but this ain't the way to do aff marketing. If you are here for the long run and don't just wanna gamble your money I would stick with one source and make sure I get profitable.
PoF is a really "noob"-friendly place to start out and you can make a lot of money there.
Thanks for the advice guys. I appreciate it. I have three traffic sources picked out. I'm dropping Facebook. I've lost way too much money already on FB.
$40 and no conversions, thats so odd man :S!
Originally Posted by maynzie
I know. I ended up pausing that offer. It is a high paying offer so it converts less than lower paying cpa offers. I did change the landing page headline, just because I felt like I was making a health claim. It has the same meaning just might be slightly less emotionally impactful. The day after I edited it though I made a $17 profit, so I figured it was fine. It has been running since Saturday, I spent around $15 a day since then and am now negative ROI. Right now at the bottom of my landing page I have "________.com is an affiliate of _________.com and recieves compensation from others through this website."
Im not exactly sure how I can edit my legal statement at the bottom of the landing page, so that I can make a health claim that's true to the best of my knowledge.
I had used the FB ad spy to create a couple niche specific dating ads. I got a conversion right away, but then lost around $15 on Facebook, trying to get more conversions, the ads started with a high CTR but then leveled out to around .065 ctr. So I paused them. I don't know how long I should let an add run to test it. I just guesstimate it. Is there any methodic method you guys use for testing ads in terms of budget and conversions?
I am realizing I need Prosper 202. I have not been using tracking software. I see this as a huge mistake. I am just confused on how to install it on landing pages and how exactly does it work, and also can I hide these pages from search engines in an easy way?
I also added a niche specific dating offer on POF and have two campaigns testing different age groups for the same campaign.
I still have $200 in my LeadImpact Account. And money in my Exoclick account. I'm hoping Lead Impact will work for me. I'm trying to learn which offers are best to promote on Lead Impact and reading all I can find in the guides and forums so I can take right action and get good ROI.
Alright so good news. I took your advice to go with POF, and today I had positive ROI! I Invested 2.86 and made 9.00. I had a cpc of 0.29 and a epc of 0.60 so far today. So I'm gonna run as many offers as I can and repeat the process.
Gah I need to focus on 1 traffic source at a time like you guys keep saying.
Thanks for smacking me in the head.
I definitely agree that running multiple traffic sources is a HUGE NEWBIE MISTAKE.
The last five days I have made revenue using one traffic source.
4/4 13.50 made spent 15.81 loss
4/5 18.60 made spent 14.10 positive ROI!
4/6 14.55 made spent 18.95 loss
4/7 15.00 made spent 10.32 positive ROI!
I'm finally getting consistent revenue and getting positive ROI! I'm looking to get as many ads up as I can but learning from STM here is my ad CTR for today.
0.203%
0.488%
Congrats dude. It's the same advice I give over and over again and I don't take credit for coming up with that. Focus and effort on 1 traffic source at a time is important for newcomers.
High-payout cpa offers take a ton of money to test. $400 is only the equivalent of 6-7 payouts.
Is it a general offer or niche offer? And how many keywords are you targeting?
And have you seen any indication that the offer is a good performer? It would be good to do more research to lock down some proven offers first, before testing angles.
Once you have a good angle you can test other offers without breaking the bank - because then you'd have a benchmark offer to compare performance to.
Amy
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