Mobile campaign advice (1)
Finally giving mobile a full on push and wanted to know what you would do based on this first batch of data.
I ran on Jumptap and only testing with the 320x50 adsize and monetizing with coreg. This is the CTR and spend. Only running on Android and testing all carriers (minus Verizon) and websites only in all cats (minus adult).
I'm monetizing with GT and using 2 mobile paths (the user can pick from a prize which will have a different exit).
So ................
548 clicks on Jumptap
326 clicks on Prosper
46 people made it to the GT path - RPU .29
Spend: $60.11
conversions: 1 @ $8.00 and a few baby ones that made the other dollar
made: $9.00
My goal was just get a decent CTR of around 1.0 and that was accomplished. What I want to know is what now? I feel like I don't have enough data to think about optimizing carriers or sites and wondering if the spend was enough to consider optimizing my landing page now? My RPU was pretty low and with so few conversions it's impossible to look at the data since there is nothing there. I feel like my ROI still should have been a bit higher even with no optimizing. Am I correct in thinking this?
Finally, I did generate my link from within Prosper since I'm sending users to my own offer. Is there a better way to do this so I don't lose so many clicks but still get all of the data into prosper?
Thanks
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