Facebook Bidding Strategies (12)
Hey Guys,
I just joined the forum and there's a lot of good information in here. Already worth the membership fee.
I've been running a lot of mature dating but I want to ask you guys on some facebook bidding strategies. I've been reading about bidding under the suggested bid 20% for about 100 clicks but how about when the suggested bid is $2.62 - $4.65? (Targeting keywords)
Should I follow the same rule of thumb? What would you guys bid to start out with?
When I see CPC suggestions that hight I just go CPM
I usually start at 1/2 of the lowest suggest bid. So then I would do around $1-1.25 for what you are targeting and then if the ads are above .08 your clicks will only be around $.75 or so and once you get a higher ctr, you should start lowering your bids, and facebook will be doing the same.
Just a small thought on this.....
what you may want to try.....is to just set a real small budget on the camp and bid suggested(or even above)......I have found that you can get a better burst that way....imo...
and since a large part of how FB prices your ads...is based on history...getting a good ctr right off the bat says to the algo "this is a good ad".....
when you start your bids out low sometimes you are not shown on good inventory to start with....which can fuck with that ctr.....and make it shittier than it should be....
after the first monies have been spent(the burst is over)....drop your bids waaaay down.......as now you ads have history...and the algo is gonna do its best to give you good inventory even though your bids are low......
again everyone has there own take on this.....unless someone takes the time to RE the FB algo.....we will always be guessing 
Originally Posted by polarbacon
what you may want to try.....is to just set a real small budget on the camp and bid suggested(or even above)......I have found that you can get a better burst that way....imo...
and since a large part of how FB prices your ads...is based on history...getting a good ctr right off the bat says to the algo "this is a good ad".....
when you start your bids out low sometimes you are not shown on good inventory to start with....which can fuck with that ctr.....and make it shittier than it should be....
after the first monies have been spent(the burst is over)....drop your bids waaaay down.......as now you ads have history...and the algo is gonna do its best to give you good inventory even though your bids are low......
again everyone has there own take on this.....unless someone takes the time to RE the FB algo.....we will always be guessing
Yeah, I have actually been starting my bids at the top of the suggested. I've come to see the same thing too. I've also seen that CVR % are up too if your bid is higher (I think.. Probably just because of the placements) I just can't seem to get my CTR up to get the clicks down $ wise I think. I'm going to be testing this right now.
I am targeting keywords with a broad demo - 40 - 64. Do you think I should break that up into age groups anyway to see what performs best within each keyword? Do you also think I should gear my ad copy and picture to the keyword or do I use the keyword as a variable to my demographic (white, black, latino)?
Originally Posted by polarbacon
what you may want to try.....is to just set a real small budget on the camp and bid suggested(or even above)......I have found that you can get a better burst that way....imo...
and since a large part of how FB prices your ads...is based on history...getting a good ctr right off the bat says to the algo "this is a good ad".....
when you start your bids out low sometimes you are not shown on good inventory to start with....which can fuck with that ctr.....and make it shittier than it should be....
after the first monies have been spent(the burst is over)....drop your bids waaaay down.......as now you ads have history...and the algo is gonna do its best to give you good inventory even though your bids are low......
again everyone has there own take on this.....unless someone takes the time to RE the FB algo.....we will always be guessing
What would you say the small burst is in your opinion and how much way down? 20% under suggested?
Originally Posted by mediumpie
now volume def dropped but if it made the roi right so why not? So maybe it wont ball and be a $xxxx /day thing but I will take the $20-30 day and run it till the ad dies out.....
so what does this suggest to me.....(and you I hope) ...if shit is converting but the cpc is greater than the epc drop your bid.....and see what you get.....you could be surprised....
And raise your daily spend on that camp to some ridiculous number....sometimes that "fools" the algo thinking "this guy wants to spend money" ...and it will force inventory on you....knowing that you want to spend......of course dont do this with a 5k account unless your cc is ready for that charge
cuz sometimes FB can surprise you....and you wont be able to shut it off fast enough.....as there is a lag cuz it has flooded pages with your ad already.....just my most recent thoughts anyways.....testing more will let you know as I know....
Originally Posted by polarbacon
now volume def dropped but if it made the roi right so why not? So maybe it wont ball and be a $xxxx /day thing but I will take the $20-30 day and run it till the ad dies out.....
so what does this suggest to me.....(and you I hope) ...if shit is converting but the cpc is greater than the epc drop your bid.....and see what you get.....you could be surprised....
And raise your daily spend on that camp to some ridiculous number....sometimes that "fools" the algo thinking "this guy wants to spend money" ...and it will force inventory on you....knowing that you want to spend......of course dont do this with a 5k account unless your cc is ready for that charge
cuz sometimes FB can surprise you....and you wont be able to shut it off fast enough.....as there is a lag cuz it has flooded pages with your ad already.....just my most recent thoughts anyways.....testing more will let you know as I know....
Originally Posted by mediumpie
and the suggested bid range was $1-1.60 if that gives you more info
Originally Posted by polarbacon
Originally Posted by polarbacon
Tell me what you think I should do here.. I've already been starting to drop my bids. I started at .61 and now I'm down to .55.. Suggested is $0.39 - $0.64.
Should I continue to open up the budget and keep dropping the bid?
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