Here's CPA stats for a campaign i was testing. It wasn't profitable off the bat.
The 1st day, I setup the campaign and went to sleep.
Next day, an expenditure of USD200 and revenue of USD66 from 1000s of clicks with 3 conversions.
"Hmmm, all in a days work" Mr Choo thinks to himself.
"Looks like the volume is there, now i just need to laser out whats working and negative the publishers sending bad clicks."
After tweaking and testing on and off for 1 week, heres last 2 days worth of stats.
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Stats for 6th March & 7th March
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Clicks: 1,301
Adspend: USD123.29
Conversions: 52
Cost Per Conversion: USD2.37
Payout: USD22
Profit Per Day is USD510
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How To Scale
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Now that we have an opening..we can:
- Test a few more countries
(Split out the countries in different campaigns so you know which country is sending volume and converting!)
- throw in an opt in and build out a sales funnel
- set up another account to run multiple ads.
- throw another traffic source into the mix.
Idea is to milk it while the traffic lasts, since changes are just an offer being pulled, or slap away.
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IMPORTANT:
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-Have tracking in place so you can dump what sucks. A little tracking pixel
may seem insignificant but it will make or break campaigns.
-see what is losing money, see where the volume is. Do little small tests.
(example, test a mobile campaign WITH wifi, then test a campaign WITHOUT wifi)
-Single out what's working, go back and try again.
-Try best to keep wordings and landers compliant to keep editorial team away.
Its 1 less thing to worry about. If you're good at cloaking, then good for you.
Just remember to have the ability to standby a few accounts.
(I have no idea how to cloak so I just have to work within editorial rules)
-Milk it while the milking lasts. If everything lasts a year or so, great, if it does not, at least we made as much as we could when we could.
USD510 profits a day = USD15300/mth.
A little bit more work and that can go up to USD30,000/mth.
-Be a BLUE OCEAN FISHERMAN. a blue ocean average fisherman may even catch more fish then a top fisherman fishing in saturated waters.
***Don't forget to ask CPA network for some bumps once you're adding value to the advertiser.***
To Your Success!
Mr Choo
Sherman, you always give simple, actionable tips for tough traffic sources. If I'm not mistaken, a lot of what you do is bizop. I don't. But I can apply your tips easily to my own campaigns so far. Thanks buddy!
Congrats on your success Mr Choo. Adwords traffic?
Ya it's Adwords Traffic with his super sales funnel
Congrats!