So guys. Anyone have thoughts on how to further monetize step 1 data (name, email, cell number)?
With an iron clad privacy policy / T&C and pre-checked opt in, CAN we do anything with SMS or email?
Of course I don't want to risk anything, but there has to be some market for this data to squeeze out a few extra bucks and increase your bottom line.
I'd rather sell the data vs marketing to it myself but I'm up for whatever as long as it doesn't invite a lawsuit 
Find couple data management companies and let them test out quality of your leads, you should get something from 0,01-0,10 per lead or you could just sell data to someone.
Just remember to have good tos and pp in order to not run into troubles.
Johnny