Why won't Facebook give some of my ads impressions? (10)
I've heard Facebook traffic is screwed up but I didn't realize it was this bad.
I'm currently running seven ads. It seems as though 50% of my budget goes to one ad, 25% towards another, 10% to a third and the rest is divided upon the last four ads. I have one ad that Ive run the last two days that is in separate campaign with five duplicate ads that has gotten under 500 total impressions. **I'm assuming this is normal...but how do I get this ad more impressions? *Do I just delete the campaign and recreate with five ads once again?
One of my ads was successful(.1+ Ctr on Facebook for dating is good right?) and my suggested cpc lowered from a bottom of .3 to .14. After it received over 100 clicks I lowered cpc from .34 to .17, and traffic stopped. I put cpc at .26 and it received good volume again. Should you slowly drop the cpc to avoid this?
I have my first profitable campaign on Facebook but since my account is still new only have budget of $50. I'm trying to hit the ceiling to get it raised to scale it up. But last three days at certain point my facebook traffic just stops. My reach is 140k and Facebook blows through most of budget in a hour but then at some point Facebook just stops giving me impressions and have clicks slowly trickle in for rest of day. I have budgets over $50. How do I hit my budget? It just stops to screeching halt at around $40 mark.*
That kind of distribution to ads is pretty normal. Thats why you make duplicates inside the same campaign. With your other ad that has gotten few impressions it will be because the bids are too low or your other campaign sucked up all your daily budget, so FB won't deliver much to the other campaign.
Let your CPC drop on their own, don't drop the bids unless you need to bring the CPC down or the ads have been running for quite some time. Usually 100 clicks would be alright but you are in the dating vertical so massive bidding competition. Don't drop quickly, only changes of a few cents at a time. I don't think $0.34 to $0.17 is a good idea unless your CPCs were $0.10 and below (I like to keep a high bid ceiling above the CPC unless aggressively pushing it down).
You are probably going to have to wait to get your daily limit upped or raise bids a bit to get that last $10 spent, and even then it may just surge and spend it in the last few hours of your day.
Zeno is completely correct. Facebook will not throttle your budget by the hour with such a low daily budget. Instead like you mentioned, you'll see a the majority of the traffic being sent within a few hours of the day and then tiny trickles.
Regarding your CPC drop, your drop was too severe. If I was in your shoes, if my CPC bid was 34c, while my avg CPC was .14, at most I would have decreased my bid to 25c. Nothing less. Never force a lower CPC.
At such a budget, it is normal that Facebook will not distribute clicks evently to all of your campaigns.
I have a new account with $250/day spending limit, and within the account I have 4 campaigns, each have 3-4 0.1%+ CTR ads, and only 2 of my campaigns are getting clicks while the other 2 campaigns hardly receive clicks.
The priority thing that you need to do now is to have your account budget increased in order to fully exploit Facebook to give you clicks. Don't do anything to your existing campaign.
By the way, I dot recommend having 7 ads in the same campaign. 4-5 ads in a same campaign is the optimized one, as I've learned from this forum and my own experience.
As for your bidding, yes 200% agree with Martin (mrgrunin). You've lowered it too aggressively. I always try to find the equilibrium point whereby, if i am at the bid price, I will receive volume from Facebook and if I lowered the bid by 10 cent, Facebook will drop the volume dramatically.
In your case, you can bid at $0.25 and see if the volume is affected, and if it's not, then lower the bid by 10 cent and observe yourself.
Hope that helps!
One thing is if you have ads that took off quick I just lower they bids on them to let the other ads which didn't get many/any impressions to start get some to see how they do as well. Once all ads have got some impressions then I pick a winner and do it all over again 
Jason has a really good tip there.
* Out of the topic
One thing I really love (I used love instead of like) about STM is because when someone asks a question, then you can expect to receive a lot of insights, recommendations, advises, that can make you a better affiliate. You just can't find a place like this outside. <3 STM
I got my budget raised today even though I didn't quite hit $50.
I scaled my campaign up to more age groups. I currently have 21 campaigns, (basically 21 ads) and $250 budget. Yet only three of my campaigns are getting impressions and they are the same campaigns that were previously getting impressions. MY 14 new campaigns have gotten no impressions.
Smaxor: Do you mean lowering bids to the point you get no traffic? eg 1 cent?
If I put cpc at previous level in lets say two days it won't affect campaign performance at all? (I've heard facebook is a fickle beast...)
im kinda of in the same boat as shishkabob D:
I had my campaign approved and clicks start pouring in and then, i made the following moves
1) Pause my campaign ( need to tweak some wordings in my LP)
2) Up my daily budget from $10-$20
3) Lower my cpc by a few cents
After all that, I un-pause my campaigns and the clicks just stopped coming in. As if facbook pulled the plug on me! 
I have since up-ed my daily to 10k and bid higher then the suggest bids. Let's see how it goes. (no clicks yet thou)
Originally Posted by kokofai
Split the 50 images into 10 to 12 separate campaigns. 1 campaign have 4 to 5 ads(images).
Home > Paid Traffic Sources > Facebook & Instagram