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Running Media Buy With Harren - Need Advice (20)

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I just started running a buy with Harren Media for an international offer in one of the South American countries they have a lot of traffic for. Setup a test buy for about $3k, have the 24 hour out clause and all that stuff. Specifically asked for their premium health/diet inventory and not the same old right media inventory you can get on any other network... My rep seems like a good guy, so I thought I'd have better luck than the last buy I did for France with Ybrandt.

So far, I've spent about $1k over the past two days and seen zero conversions. I'm running cpc with them and not cpm and so far I've had close to 3k clicks to my lander and only about 250 clicks to the offer (a shitty 8% ctr to offer and I know this lander does much better on other sources).

I'm going to see if anything changes tomorrow, but I'm wondering if I should start split testing different verticals or something. What would you do in this circumstance when you see absolutely no conversions with a buy after spending 1k? I had the exact same thing happen to me with Ybrandt and just ended up pausing the campaign and they're still holding the rest of the money.

I don't care too much about the money so I don't feel an urgency to use the out clause. I just want to figure out how to get these network buys working or at least converting a little bit so they can start optimizing.

Do you split test three verticals to start with? Do you direct link to the offer instead of using landers?

It seems like I get super shitty traffic whenever I do a buy with a network even when I specify I want their premium stuff.

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you spend 1k with no conversions at all, take the out clause man, seems like they sending some really shit traffic, while your out clause is taking place test direct linked man, see if you get a lead, i mean if you spend like 200-500 direct linked with no conversions, something is screwed up for sure, are you using your own adserver?

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Yea, you might be right about taking the out clause, think I'll probably just give it one more day and let them know. They told me if I used my own adserver I would have to give them one tag per campaign (not one tag per banner size like I usually set it up with AdShuffle), so I just sent them a bunch of 300x250's and 160x600's and gave them a tracking 202 link to set it all up with.

Tomorrow will be the first time I get a chance to talk to my rep after having started up the campaign on Friday so I'll see what he says. To be fair, he did warn me about starting it up on the weekend. Do any of you experienced media buyers get the same problem with network buys? I'll just start contacting more sites directly for buys if working with networks keeps going this way.

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1 ad tag per banner ? what a joke, they dont want you switching up banners on them thats why, sounds to crazy man , i would take the out and not deal w/ them , i mean ya if it was getting some conversions and was workable then you could stick w/ it but 1k spent and no leads? shit depending on the vertical that is shit

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I used to run on Harren Media and a lot of their placements were torrent/video/image hosting sites, which really isn't the best quality traffic. Are you able to verify what type of placements your ads were being placed on? Also, how were your banners CTRs and CPCs?

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Well 1 ad tag per campaign, so yea if I were to do that I'd have to only use one banner size with them and I'd be able to rotate those, but I wanted to do 300x250's and 160x600's so I just gave them the banners and said set it up instead of using my Adserver. The vertical is diet, I should have definitely seen at least one conversion by now.

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Yea I'm seeing a lot of lower quality sites show up in the referrers and I specifically asked for health/diet inventory when setting up the buy. I'll have to wait to talk to the rep tomorrow and see what's up with the banner ctr's and everything. I'm paying a pretty high flat rate cpc so all that doesn't matter as much to me right now.

Any verticals you'd recommend rotating in to see if I see conversions? I'm guessing if I'm getting a lot of traffic from torrent/video/image sites I should send them some dating banners and see if anything works that way.

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Yeah I'm in brazil ATM and I think that I see your banners every time I go download some shit... Let me know how it goes, I'm considering working with harren also, not for brazil but they have also good traffic for other latin american countries. If all their inventory is constituted by shitty download sites, then I might just not even buy with them.

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ya if its torrent and file sharing sites, test out some dating man for sure but i would strongly suggest using your own adserver, so give them 1 tag for 300x250 and one for 728x90 etc. then you can atleast see your ctrs and optmize those on the fly

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Yup, that's probably me then. Maybe they gave me their remnant inventory even though I was adamant that I get their premium publishers. I'm going to test a couple different verticals with the money leftover and see if I can hit at least a couple conversions. I should have started off by split testing a couple different verticals to begin with I guess. I'll keep you updated.

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Yea for sure, that's exactly what I wanted to do. I wanted to give them 1 tag per banner size; so one iframe code for 300 x 250's, one for 728x90's, but they told me they can only use 1 tag per campaign, which means if I wanted to use my own Adserver I'd be stuck with just one banner size =/. Going to try dating and one other vertical and see if any conversions come from it.

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One of their reps also said to me you can target by age and genre, if you're going with dieting at least you should try that also. Keep us updated!

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If you're paying a high flat rate CPC and requesting premium health/diet inventory, then that's what you need to get. It doesn't make sense to pay a high CPC on lower quality traffic. It just won't work out.

I promoted dating on these sites, but I see a lot of downloads and mobile. To get this profitable, you'll need high CTR banners and really low cpcs (below $.05 CPC).

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When you buy from Right Media networks make sure you say you only want traffic from their direct publishers. There is a lot of fraud and junk traffic if you buy thru the exchange.

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I had that problem with YBrandt after trying to go direct with them once I saw success on AdBuyer, so I really tried to prevent the same thing from happening this time around. I told both my rep and the salesperson that I don't want the same right media garbage I can get anywhere else, I'm looking for their premium health/diet publishers. From the looks of it I'm not sure that's what I'm getting.

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Just told my rep to pause the campaign last night, while I get my designer to bang out some banners for the different verticals I'm going to split test in. Just going to see what converts and if it looks like I can get it profitable I'll renegotiate a new buy after.

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Good luck zenmoney! If your going to still split test the torrent traffic I see a ton of game offers on those sites mostly MMORPG and adult dating. Not that I frequent those kinds of sites, lol.

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Harren is complete junk.

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harren is junk, bot traffic, download sites, kid games etc

Its never converted for me, go into prosper and sort your stats for as long as the campaign was run by ip and set it to all clicks, look at how much fraud there is.

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Bunchie, what can you suggest as an alternative? Cheers!

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