Stalk your visitors and optimize your LPs! (20)
Yoo Stackers,
I always wanted to know if people who see my lps (a flog for example) tend to skim through the page first before they start reading or if they interact with media (like embedded Youtube vids) at all.
So I found an awesome tool which records the screen and actions of your visitors! You can really see what they are doing, where they click, if they check the page for disclaimers and whatnot.
Check http://mouseflow.com/demo and interact a bit with the page. This shit is really awesome and lets you record 100 visits for free. Implementation of the script is easy, you just copy a JS code into the <head> section of your landing page.
After analyzing 50 visits to a flog style lp I can tell you that half of the users directly scroll to the bottom of the page and check for disclaimers... and often leave afterwards. This tool works for mobile devices as well, so I'll post an update in my mobile follow along later.
great post! and great tool! 10 Euro for 1000 sessions a month not too bad either.
yup great tool. use it from time to time. i tested 2 others that basicly do the same... can't remember the name anymore
clicktale is one i know of that records visitors etc and provides heatmaps
crazyegg is another
clickheat i think is one of them.
metrika.yandex.ru is free and it creates click maps and records users actions
Man they have a sick sales page. Real looking forward to see how it performed on your mobile page.
Mouseflow has been an invaluable tool I've used for awhile now and recommend to my affiliates all the time. Good job posting it here, great tool!
if you want to to do something really wicked, matt harward was doing this on some of his sites.
basically implement this: http://jeremiahgrossman.blogspot.com...ouve-been.html
what he did, was do a daily scrape of the top 10K sites from either quantcast/alexa and cycle through those url's and start profiling all those visitors, and he'd add that info to a visitor database.
supposedly mozilla was aware of this hack and mentioned they were going to fix it in firefox 4, but its unknown if they actually made the change.
I'm using luckyorange atm, both chat support & spy.....only $7 / month
at some point I tried a lot and ended using http://www.openwebanalytics.com/ its a full open source analytic suite.
i dodnt see anywhere on the page, but does OWA track mouse movement on the heat maps or just clicks?
Originally Posted by ackbar22000
yes it does, look here : http://demo.openwebanalytics.com/
they call it 'Downstream recording'
thanks, but i mean on the heatmap. i wouldn't have the patience to watch a bunch or recordings 
Originally Posted by ackbar22000
you clearly don't have the patience to read a webpage either :-)
that's the link just ABOVE !!!
note that its not a insert-one-line-of-js solution, as I said its a full analytic suite...
or I dont understand this : ' OWA track mouse movement on the heat maps or just clicks?'
i read the page and looked all the demos. i saw recordings and i saw a CLICK heatmap. no mouse trails (where the mouse goes even if they dont click.) the reason i ask is cause i'm already running clickheat and to be totally honest, mouse click heat map is kinda useless. 95% of the clicks are where you expect them to be which is on the CTA button. but i guess that theres some study that says that 85% of the time whereever their mouse is positioned on the page is what they are reading. so mouse trails would be more useful than just clicks.
i c . I never heard of a global 'mouse trails' , I wonder how readable it could be... when you have a full page with dozens of links it really surprise you sometimes which one works, this is how I used this tool... also, recording are really helpful to have a feeling of the user behavior, I don't have a problems watching recording, its like gold to me.
what if you had a longer sales page, you could see if people are reading to the end or clicking much further up. if you had multiple sections, you can see which headlines are catching their attention and what they are reading that is converting them, etc. basically, the movement maps would be a summary of all the recordings combined into one image. besides that, i had 400 clicks to my lander yesterday. thats a lot of watching
eye tracking
http://www.crazyegg.com/
under movement heatmaps
http://mouseflow.com/features
just take a sample, usually by the time spent on page you know if its going to be interesting or not. I guess its each one preference, personally I dont get so much from this : http://mouseflow.com/Images/feature_movement_map.jpg
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