Does anybody have any experience send ppc traffic to a mobile offer. Not to sure if you would get a good conversion with regular ppc vs mobile ppc. Thanks
Mobile traffic is awesome. You have to test WAP vs. Mobile Search to see which one works best.
I just started using Mobile and I'm wondering if it is worth it.
1. The bid prices on google seem to be much higher compared to regular PPC.
2. For WAP phones they only show 2-3 mobile ads per page. So, you really need to be in position 1.
3. You only have 2 lines of 18 characters each to work with. Very difficult to be creative and standout from other ads with only 2 lines available.