If you have not got this book next to you, or worse, you dont own a copy, watch this video.
Its a useful intro to the book. Ignore whats actually shown in the video and just listen what he talks about.
10min
I bought the book last week at the recommendation of some people in the thread here on STM, just finished it last night. I'd definitely recommend it to those writing copy -- very good tips in there. 
I love this book. It is my third favorite on marketing. Influence and Tested Advertising Methods are the first two.
I have it, amazing stuff..... but its written so direct to the point, and the author know so much about marketing... that I feel (because it is) like science fiction to me.... what I do, is re-reading it often hoping my brain while catch up.....like 'stop being a freakin programmer and sell something to people'
he's more direct response advertising vs. online marketing.... did a consultation with him a few years ago and found he didn't really 'get' online marketing much... although he gets direct response copywriting really well.
really good book too
I really gotta read that book lol
I love Ca$hvertising! I buy a copy for everyone I hire.
Does speeding up the video so you can't understand half of the shit he's sayin increase the CR?
hate the video and the sped up audio... but the book is incredible.
If you don't have it. Go to Amazon.com right now, search for Cashvertising and order it. You'll have it in a day or two, then READ it and you're fucking jaw will drop.
It was one of the first books I read when I was getting started in affiliate marketing, and besides Influence, it's probably still the book I come back to most. I keep it on my desk for mooching inspiration when I need it.
It's really a must-have book for anybody new to the industry.
anyone saved and could share his speech at adtech or asw last year? I don't remember which one it was.. the speech itself was brilliant, but it got taken down from youtube :/
Looks like the video is set to private now! shame...
I keep around 30-50 of them on my bookshelf at the office. Then hand them out to anyone that comes by that doesn't already have it 
mod, can i share the pdf file here? i have the pdf file. I just want to ask for a permission to submit the pdf download link...
Reason i want to share the download link is because not everyone can buy this book even they have the money. Like me who live in indonesia, i can't purchase it from amazon.com I never purchase anything from amazon.com, so i think amazon didn't offer international shipping for a book. Please do correct me if i'm wrong.
If mod agree, i will post the link here so every member will able to download.
Darman
I tell everyone that want to learn AM from me to read this book or else I won't commit to teach them.
Just buy the book!
If you can afford to spend $100 buying ads for a campaign, you can afford to buy this book.
Actually let me rephrase
You can't afford not to buy this book! It will give you the best ROI of any campaign.
I picked up a copy of Cashvertising when I was out today. Looking forward to reading it.
i really wish he would put a sequel book out with even more good info... maybe one based on online maketing specifically... that would be great