Bidding Strategy on Facebook for Tight Budget (4)
Hey guys,
Could someone please share what are the rules of thumb for bidding on Facebook?
For example, if the suggested bid is something like, say 0.71 - 1.16 USD, what would you bid? Starting from the lowest at 0.71 or perhaps there is a better strategy/rule to "stick" with?
I've always heard that newbie should always stick with CPC bidding 1st, so how would you bid on the above example?
For your information, my daily budget can only be on this range as $10 - $20 daily.
Could I still get something work on FB with that kinda budget?
I really hope someone could shed some light on this.
It will be very much appreciated.
Thanks in advance!
If that was me I would bid around the .47 mark (cpc), having a budget of $10-20 would be ok but just bare in mind that your cost per click might start off higher and drop as clicks come in. Don't touch the bid until you have 100 clicks on that specific ad, then check the new suggested bid which should be lower if your CTR is good enough.
Hi rich,
Thank you so much for the reply 
I have further questions for you about the .47 CPC mark you mentioned above, is it always a good practice to stick with? Let me put it this way, if I were to start bidding on .47 CPC, am I still gonna get some decent impressions regardless of the suggested bid? Let's say the suggested bid will be at $0.80 - $1.30, I can always start bidding even lower than the suggested bid range and is still able to get impressions?
Could you please enlighten me further on this?
Thank you in advance!
As long as your bid isn't obscenely low, you'll generally get 1-3k impressions no matter what. Depending on what your CTR is, and what the CPM backs out to fb at... you may or may not get more impressions/clicks.
If you're bidding 1/2 of suggested min, but have a through the roof CTR of .4%, you're essentially bidding twice as much as a competing ad bidding the suggested min with a .1% CTR.
Facebook could care less what the CPC is... make the CPM of the ad back out for them and they'll keep serving your ads.
Home > Paid Traffic Sources > Facebook & Instagram