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Not seeing all the impressions. (8)

02-25-2012 07:51 AM #1 mgrunin (Member)
Not seeing all the impressions.

I have a target on SiteScout that converts very well for me. The problem is that I only receive about 10,000 impressions a day from it. Sitescout is telling me that the specific placement on this site gets 1m+ imps a day. I'm currently bidding 4x higher than the bid range or estimated bid. My actual CPM is about 1/2 of my bid. For some reason though, I can't come anywhere close to those 1m+ imps. Even though I have no daily budget and my targeting is pretty general.

Anybody experienced this?

Edit: From those 10k imps I am getting a day, I'm basically winning 10k out of 10.5k

02-25-2012 09:39 AM #2 wright (Member)

i don't run sitescout but i know they have different advertiser 'levels' and that certain placements are reserved to those on higher levels. the drsitescout thread on here has more info

02-25-2012 01:25 PM #3 ppvnewbie (Member)

Quote Originally Posted by wright View Post
i don't run sitescout but i know they have different advertiser 'levels' and that certain placements are reserved to those on higher levels. the drsitescout thread on here has more info
This and are you running all ad sizes or just one particular size?

02-25-2012 01:46 PM #4 polishedturd (Member)

Silly question, but do you have a frequency cap set? The default is 3 impressions/24 hours.

02-25-2012 06:38 PM #5 mgrunin (Member)

Quote Originally Posted by wright View Post
i don't run sitescout but i know they have different advertiser 'levels' and that certain placements are reserved to those on higher levels. the drsitescout thread on here has more info
You're right, some placements/inventory are served for higher levels, just read that in the thread. Does anyone how you can tell what level each site/placement is?

Quote Originally Posted by ppvnewbie View Post
This and are you running all ad sizes or just one particular size?
Running a particular size since the other sizes are badly placed. Nevertheless, the system is displaying 1m+ impressions for my particular size.

Quote Originally Posted by polishedturd View Post
Silly question, but do you have a frequency cap set? The default is 3 impressions/24 hours.
I've turned it on and off for this target, and while the impression count did go up when it was off, it was still a minor increase.

02-25-2012 06:41 PM #6 shoent (Member)

have you looked around at the other rtbs to see if they have that same site, sometimes the other rtb platforms have more volume on some placements then ss

02-27-2012 09:54 PM #7 Dr Sitescout ()

There can be many reasons. It's all based on your campaign's targeting criteria and setting. Frequency cap, geo targeting, browser/device targeting, etc. The 1 million impressions includes everything from mobile and web traffic, international traffic, etc. If you want me to look into it for you, shoot me a PM and I'll take a look.

02-27-2012 10:06 PM #8 mgrunin (Member)

Quote Originally Posted by Dr Sitescout View Post
There can be many reasons. It's all based on your campaign's targeting criteria and setting. Frequency cap, geo targeting, browser/device targeting, etc. The 1 million impressions includes everything from mobile and web traffic, international traffic, etc. If you want me to look into it for you, shoot me a PM and I'll take a look.
I spoke to one of your reps earlier today about the issue. The only possible explanation is that by me disallowing any mobile traffic, MAC OS and Safaria/Opera browser traffic, I basically stopped myself from 95%+ of the inventory. What we agreed to test tomorrow is setuping a duplicate campaign without any of these settings. So that I will be accepting any sorts of traffic, on any OS and any browser.

Btw, that 1m+ impression count was filtered on only United States.

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