Saw this piece this morning and thought it was an interesting read on how FB are proposing to change their ad delivery model over to a social relevance model and share your recommendations with friends...similar to their sponsored stories I think?
It may be old news to you guys who keep up with what FB are doing, but just in case, thought I would post as I thought it needs a fundamental review of strategy.
http://www.fastcompany.com/1818952/f...ial-by-default
Has anyone seen this effect the performance of their campaigns?
Changes will be in effect tomorrow if I'm not mistaken. Rumor has it copy will be limited to 90 chars.
This Means End to Dating Ads...isnt it?
If they fuck up their ad performance for advertisers, they'll go to the ground and new social sites will rise or they'll undo the changes to some point. I wouldn’t be too worried.