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Hamish's mobile follow along (contest) (10)

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This is my first mobile campaign, also first time I've made any banners, so about as newb as it gets in this sphere. I'm using gimp to create the banners.

My goals for the campaign are:

1. Learn how to build these types of campaigns and optimize them. I need to get familiar with the launch process so that I can cut down the amount of time it took me to make the first one. Also need to get comfortable tracking all the variables and understanding when to optimize and in what order. I read the 14 day guide which was super helpful (спасибо!).
2. Learn how to build better banners
3. Get this campaign headed towards break even.

Offer: MeetMoi from MobPartner
GEO: US
Payout: $3.50
Platforms: iOS and Android
Ad network: Jumptap, websites only, no apps for now
Ads: 300x50 & 216x36, (separate ad for each banner) might add text as well
2 campaigns, one for each platform
Tracking: JT_ADBUNDLE JT_SITE JT_HANDSET JT_OPERATOR JT_CAMPAIGN

Looking forward to feedback/advice/heckling or anything else that'll shorten the learning curve.

Apologies to Grieve, I started this campaign over the weekend, took me a while to punch it out and it looks like I'm overlapping with you

Here are a couple of the banners:

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if your running at JT , did you get your rep to lower your cpcs to .05? if not contact htem and they will do it. test a ton of banners, get a 1.0 ctr on something and take it to cpm

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thanks shoent. I don't have a rep but will call tomorrow, my ads are still pending approval. iOS defaulted to a min of .05 but android was .10

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Day 1 Results

iOS Campaign 49,264 Impressions 127 Clicks $0.10 CPC $12.70 Spend $3.50 sales
Android Camp 74,248 Impressions 209 Clicks $0.06 CPC $12.30 Spend $0.00 sales

So not too surprising I guess for a first effort. Here are the things that stand out so far:

1. 216 x 36 bombed for me, I had 5 ads which got a combined 4,901 Impressions and 1 Click so I paused those.
2. I need to figure out how to reconcile the different time zones between Jumptap (EST?) and Mobpartner (CET)
3. Mobpartner only track 1 SubID so I strung a bunch of the Jumptap variables together. It looks like it all tracked but I haven't figured out how to get that to dispay in an easy to use format when I export to excel. Anyone have tips on that front?

To do

A. Make sense of the data (#2&3 above) so I can start to figure out where to trim.
B. Make some more banners
C. Get a Jumptap rep and get my CPC lowered
D. ???
E. Profit!

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In excel (or any other spreadsheet) click the "data" dropdown at the top then "text to columns" then separate by comma or dash or whatever you used to string the variables.

???

Profit

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Quick FYI - I chose "_" to string the variables, which appears to botch that text to columns step if you are using Jumptap's JT_SITE variable. SITE appears to be a 27 character item, which can sometimes contain either "_" or "-" so I'd guess it is best NOT to use those ("_" and "-") to string the variables.

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Day 5 Results

iOS Campaign 188,938 Impressions 562 Clicks $0.06 CPC $33.85 Spend $ 0.00 sales
Android Camp 117,026 Impressions 349 Clicks $0.10 CPC $34.90 Spend $14.00 sales

Here are the latest tidbits:
1. Got a rep and asked about them getting my bids lowered below $0.10. They lowered them both to $0.03 end of day Monday - Yay.
2. Traffic died immediately, getting barely any impressions at this point . Rep has not responded to numerous voicemails or emails. At this point it looks like the only thing I can do is raise my bids back to the minimum levels or get a new rep that actually communicates?


To Do:

1. Raise bids and/or get new rep
2. Pause current ads in iOS campaign
3. test new banners in both campaigns
4. Start trimming operators and sites that are eating up budget without conversions

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so watching the webinar answered a lot of questions for me, this campaign appears to be a case study in how to do it wrong so I'm dropping this one and will chalk it up to a fairly inexpensive lesson

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Can you tell us who didn't watch it what did you learn, what was wrong in your setup and what would you improve next time ?

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sure

1. Jumptap have a big dividing line for campaigns. If you budget in less than $250 or so per day then you will not get nearly as much optimization assistance from their account teams as you will if you budget in $250/day. Furthermore, they essentially say that your odds of scaling a campaign by starting with $xx/day are pretty low.

2. Jumptap said that if you are running a dating campaign with typical affiliate ads (ie barely covered boobs and lots of em) then about 70% of their publishers will decline to run your ads

If you read through my earlier posts you can see how I ran into trouble by doing #s 1& 2 wrong. I will add though that I think I could have gotten this campaign to break even - and probably barely profitable - with some optimization. I got enough traffic prior to lowering my bids to see which Operators, Carriers and ads were converting and which were not. Had I kept this going I would have culled out the ones that were under-performing and that would have gotten me to within sight of breakeven without even launching new ads. But I'm looking for scale and this isn't going to get me there so time to pivot.

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