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Ibanez Mobile Follow Along (Contest!) (55)

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Yoyoyo Stackers!

Welcome to my first follow along on STM ever!
I'll keep this journal clean and structured. I'm pretty much of a mobile noob, had a few campaigns (direct linked) but nothing serious.


Intro:

I won't do one of the "regular" campaigns - I am going to create my own lead generation path consiting of: coreg, rebills and emails.
I had great success with this path with other traffic sources before, so I'm pretty confident that this mobile experience will be funny. No idea if positive or negative ROI, I just want to nail down the basics of mobile traffic.
Traffic source will be Jumptap because I have some funds sleeping in my account there already.

Research:

For skincare rebills I like to target females aged 35-70.
A quick check of Jumptaps traffic demographics (US) shows me this:

Me gusta.
In the past I had the highest CR with targeting wealthier people. Why? Well they have more monies to spend on cosmetics and fancy wellness stuff.

Another sweet graph:



According to the statistics my ads on Jumptap should have a high CTR because they're geared towards wealthier, older people which tend to click more ads.
I'll target tablets only so I can continue using my old lps. If I can get the campaign profitable, I might expand to smartphones.

The masterplan:

So this is my idea (tl;dr version for A.D.D.s like me):

Click here for screenshots of the coreg path.

Step 1:
Normal farticle.
Telling users how awesome those products are.
Evil twist: create sense of urgency by telling them that the promotion is limited and not everybody is eligible to receive risk-free trials.

Step 2:
Mobile coreg path (SP and GT).
User enters his details (name, location, email and mobile number) to check if he is eligible. Yay! He's eligible and gets into the path.
The user may verify his number ($$ for me) or he may skip the offers (to step 3).

Step 3:
User will get to the rebill offer pages.

Step 4:
Users who opted in will get spammed with some awesome email submit offers a few days later.


Ads:
Check second post.

LP:
Check second post.

Offers:
Vivexin - $32 street - screen (dismissed and replaced by Essence of Argan (screen) as step 1 - why? I want to run as compliant as I can and Essence of Argan had the better before / after pictures and legit testimonials)
Dermology - $30 street (dismissed and replaced by Vivexin as step 2)

My goals for this campaign:
Getting used to the whole mobile stuff (setup, tracking, optimizing - you gotta to help me with this shit bros )
Optimize the path for highest RPU (coreg + rebill + list)
Positive ROI would be nice as well

My problems so far:
I have no idea what to use for tracking. Will check a few options later.

Next steps:
Edit / finish lp
Create ads
Set up basic tracking

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Reserved for daily updates.

Day 1:

Ads!
Check em out:

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Fuck. Looks like Imgur doesn't like my animated banners. I don't have the time to reupload everything (need to do dem landingpagez) but you can check out the animated banners here: http://imgur.com/a/KRcOX#8


Different styles, different angles. I hope they look ugly as fuck. I created all ads by myself with Photoshop (except the chick in ad 4).
Will throw these banners up and let them run for a bit. No idea how they will perform, so I'm pretty much excited getting the first data.
Btw I think we need a spoiler feature for our forums.

Next thing on my list:
Landingpages! ...and tracking



Day 2:
Landingpage finished. I took one of my proven lps and optimized it a bit for mobile traffic (pads).

Here are two screenshots:



If you want the lp, send me a message and I might publish it after the contest is over (need to edit the lp and remove all URLs, I don't have much time for that now).
Other than that, you'll find tons of variations of this lp around the internet. I just edited a few paragraphs and graphics.

Cool trick to increase your CTR / CR of your lps: click meh.

Todo:
Tomorrow I'll setup tracking + upload ads.


Day 3:

Tracking setup + campaign creation = completed.


Devices: iPad (Android tables comin later)
CPC: 0,05 - if I don't get enough traffic I'll adjust acordingly
Targeting: every category except RON
User freq cap: 3
Only web traffic

I'll spend a few bucks ($100 max) to see how the CTR of my banners and of my LP come along.
Should give me enough data to optimize.

Tracking:
Using Prosper202. My link looks like this:
http:://xxxxxxx.com/xxxxxxxxx/?t202id=xxxxx&c1=jt-handset&c2=jt-operator&c3=jt-site&c4=jt-adbundle&t202kw=

I guess jt-site is the variable I need to monitor closely. If I made any fuckups so far, please tell me.


Day 4:
Traffic, a shitty lp and some conversions.


CTRs look bad, I know but I haven't optimized anything yet. I want to collect more data tomorrow and weed out bad placements and / or banners.
So far Movies + TV and Entertainment News + Gossip perform best with 0.5% CTR. Screenshots of the detailed ads follow tomorrow!

LP CTRs are REALLY horrible (discregard the adspend):

As you can see I lost 78 users with my tracking. I'm not sure sure if the people don't get through to my lp or if Prosper just fails to track the visits and clicks (I think the last one is the main problem).


Conversions:

Essence of Argan
Clicks: 7
Leads: 1
Rev: $41

Vivexin
Clicks: 2
Leads: 0
Rev: $0

Coreg
Uniques: 10
Rev: $13.12


Conclusion after the first traffic:
LP to offer CTR is fucking horrible -> I need a new lp! Will experiment with different styles (long + short copy) cause obviously, the style that works great with web traffic isn't working with tablet traffic at all. Still I'm profitable but I think I just got lucky. We'll see...


Day 5:

Finished 3 new lps I will rotate.
Please click the links to check out the full lps (screenshots only).
LP2 - click me - long LP, both products, tried to implement Lorenzos feedback.
LP3 - click me - short LP, only one product
LP4 - click me - short LP, only one product with an unique header

Little twist: I used the iOS buttons as CTAs.

It's still early in the US, so no stats yet.



Total Stats:
Spend: $18.35
Rev: $54.12
P/L: +$35,77

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me gusta tambien way =)

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Man, I've been thinking about porting over some of my higher CPA campaigns into mobile. This is a good idea.

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Nice going in for the rebill kill!

Try and split test your flog with a single column flog (just get rid of your sidebar). Also split test without that bulky header image. You gotta use that top real estate wisely.

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Good point!
I'll update you guys tomororw with some pics of the lps I'll test.

Any ideas how a properly tracking could be set up?

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First rebill follow along on mobile! Cannot wait for these stats (I'm sure you have, but just incase use lorenzo's mobile enlargement campaign as a reference)

I'm a bit lost on the coreg part.. Will you be sending the user through the mobile coreg path? If so won't that take away most users from the rebill which is what you were initially selling them on in the landing page?

btw really like the idea for keeping 1st post for updates
smart stuff

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I will def tip the hat if you can pull this off. Good luck!

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Well this one will be really intresting. I love the co-reg path idea!

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Konichiwaaa.
First update: clickey me.

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My goal is to presell them the products in a way that makes them think that the offers are exclusive. For example I could say "special shipping discount for New Jersey residents, click here to check if you're eligible". People will enter their name, birthdate, email and phone number and get into the path. I'll set the path with offer limit=1 so when they're confirming their cell number they'll get redirected to the rebill lp. That way the chance of people optin in the coreg path + converting with the rebill offer is much higher (at least it should be this way).

The advantages of the coreg midpath:
I get email addresses and user details (backend monetizing)
People who don't want to enter their CC details or read the fine print won't convert with the rebill offer but maybe with the coreg path ($8 = more than $0)
People who are dumb enough to ignore fine prints and enter their CC details wherever they can will likely convert with the coreg path and the rebill offer / offers ($8 + $32-$62)
If they don't enter their data in the coreg path it's likely that they won't convert at all.

So in the end the coreg + rebill path will give me a higher rev per user, but I will split test it if the campaign shows potential.


Haha yeah, my mother always said that Ibanez is a clever boi.

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awesome definitely the most interesting mobile follow along so far..i like the flog/coreg combination..only downside could be that by using a coreg path your sales for the rebill offer could decrease..but hey you never know until you test it.. good luck!

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Thanks for the kudos bro, let's hope that I don't crash and burn with this. Tracking the whole shit is the biggest problem for me atm.

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@ibanez:

What variables would you like to track? I have a very simple PHP script which tracks adbundle, handset, keyword, operator and site. It shows you how many people have visited your landing page trough which keywords and than how many clicks each keyword got you. Than you can see which keywords, operators etc. are getting the higest ctr and than you simply pass the kewyords, operator etc. as a subid to GT or SP

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Sounds good man!
Why don't you make the code public? I'm sure a lot of other ppl besides me have some issues with mobile tracking.

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Ok, Ill upload it now

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I've posted my tracking tool here: http://stmforum.com/forum/showthread...-Tracking-Tool

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This is a sick case study!

I am really interested to see how it works out.

As for tracking , if you are will target newer phones ( Iphones , Android ) prosper will do just fine.

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Yes, I'll start with tablets first. That way I can use my proven lps which are doing fine with non-mobile traffic without having to redo them entirely.


Thanks, I'll have a look at it later!

Tomorrow I'll show you my landingpage and reveal a nice and easy way to boost your CTR (not limited to trial offers!). Stay tuned!

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Update time! (screenshots of lp in second post)

Quick tip about lps:
How to boost your CTR / CR:
People want two things before buying something. They want to see results and they make sure that shit is legit.
The first thing you can solve with showing shitloads of before and after pics, the second part is a bit tougher. However there are two things you can do for more credibility:
- add a Facebook badge with a fake profile (I think Lorenzo used this with his penis enlargement stuff) and
- add covers of (beauty) magazines. A lot of people go hardcore and add pictures of Vogue and Maxim and write something like "product xxx has been features in shitloads of magazines around the world...".
I really don't feel well doing that because you can get fucked pretty easily for that. So what I like to do (and not only for rebill offers) is to create my own (fake) magazines but not telling them that the products have been featured there. People will know what it means when they're reading an article about an anti-aging product and see magazine covers with headlines such as "1 Wierd Trick Helps Mom Look 20 Years Younger" or smth like that.

This is one of the fake magazines I'm using:


Things like this add to your credibility and boost your CTR / CRs. Try using it on your lps, it will work! And is pretty legit afaik.

Creating magazine covers like this is easy and can be done in 5 minutes in Photoshop. You'll just need a Photoshop action and a basic model.
You can get both here: Photoshop magazine action and / or this

However, I won't share the files with you. The price for this awesome actions is less than 10 bucks, so everybody should be able to afford this. The creator has put in tons of time into this little script so we should all honor it.

If you have troubles with that, message me and I might do a video tutorial about it.

Tomorrow:
Tracking setup + uploading ads / creating campaigns.

Edit:
I switched to Essence Of Argan because the advertiser has lots of legit testimonials and pictures to use. I want to run this shit as legit as I can, so I can not use any fake pictures or fake testimonials.

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This is awesome!!!!

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^^ x2

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Love this thread!

I'm thinking about experimenting with rebills...thanks for the tips!

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Thanks for the feedback so far guys!

Uploaded my camps and waiting for approval.
If you want to check my targeting and my tracking, click this sweet link.



Update:
Everything approved.
Shit just got real.

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OMFG, I'm really looking forward to see you numbers!

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hey ibanez i'm not 100% sure about this but i think you have to add the tracking parametes in another way if you want to use it with prospers c-variables..

i think you have to add them like this to make it work: http:://xxxxxxx.com/xxxxxxxxx/?t202id=xxxxx&c1=jt_adbundle&c2=jt_operator&c3=jt_site&c4=jt_adbundle&t202kw=

at least thats who it's described here https://support.jumptap.com/index.ph....28optional.29

can anyone confirm this?

so if the variables don't get past thats probably the reason....

EDIT: and make them uppercase like this:

JT_CAMPAIGN
JT_ADBUNDLE

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^^ exactly, change your parameters or you don't get any data from JT.

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Thanks guys, you saved my ass this time.
You're right, without _ and uppercase JT won't pass anything. Resubmitted everything and waiting for approval again. fml

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argh.. this not very clear how those JT params work. after couple trial errors this is what I found out.
there is TWO options.

1 - You Check Yes to "Append tracking parameters to your destination URL"

this way without any more work from you, JT will append those parameters : jt-campaign=my_campaign_name&jt-operator=sprint.... etc. etc...

2 - You Check No to "Append tracking parameters to your destination URL"

there you'll need to append yourself the variables to whatever parameter name you choose, like : c1=JT_CAMPAIGN&c2=JT_OPERATOR... etc..etc...

this will produce for the same example c1=my_campaign_name&c2=sprint

the only difference is that with options 2 you can choose the parameters names.
Hope that helps...

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exactly..and since he is using the prosper c-variables only option 2 will work

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all good ! Excellent thread btw, kind of advanced stuff for me yet but following of course. best of luck !

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Short update

JT Clicks: 93
Prosper recorded: 47
CTR from lp to offer: 0% -> WTF, definitely not expected that. LP works really fine with web traffic.
Looks like I have to throw up a bunch of different lps to check which style performs best on mobile devices. The current lp has about 900kb size and has shitloads of text (loads fast with my Android tablet and Wifi connection). Maybe I need to trim down the lp and use a short adcopy. This will be the to do for tomorrow: analyze the data I get in the next 6 hours and pump out a few different lps.

Stay tuned!

Full ad stats tomorrow. Looks like 0.5% is the best I can get atm.

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Traffic, a shitty lp and some conversions. - I think I don't have to say more. Check the bottom of the #2 post to see my stats so far.

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Looks like you got a baby that good grow up to a giant. Those initial stats are very encouraging. You should see LP ctr increases as soon as you simplify your page. One column is key. Props for your creativity man!

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Correct me if I'm wrong but don't iPhones and iPads have cooking tracking issues? If the offer isn't tracked using server to server (which most web based offers aren't) you will lose a lot of traffic and conversions.

I could be completely wrong here so if someone knows better, please chime in.

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Thanks for the Kudos, Green!
Let's see if I can get the lp CTR up. Do you remember the mobile CTR of your male enhancement campaign?


Good question, would appreciate an answer as well!

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Sorry mate I don't remember the CTR.

What I would try if I were you is....

• Single column
• Remove header
• Start at "A Mum Outsmarts...."
• Add before and afters directly after the title.
• Put the sidebar summary at the end of the single column.
• Instead of having subtitles like "Erica's Success" and "Give it a try" write them like they are telling a story if you skim the titles. So you could try subtitles like "Erica wasn't the only one who had success..." and "These great results have been proven again and again!"

Now I'm not saying these would all work, but it's def some things I would test out if I was running the campaign.

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Damn, this follow along has really opened my eyes for mobile.
Even though the coreg solution looks awesome have you considered split testing without it?

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Not yet. With only 10 clicks from lp to offer it's hard to do any split testing yet.
Stay tuned for some crazy lps!

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Update: 3 new landingpages ready to rock. Check them out (day 5)!

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Are you capturing the info they send to the co-reg and hitting them with emails as well?

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Yes, but I'm only capturing the emails they enter.
Coreg path collects first name, city, email and mobile number and leads to 1 mobile offer. I'll upload a screen of the info collection / path later when I have more time!

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Man this has a lot of potential.

Really curious to see how these lps will perform.

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Not that good so far.
LP2 got 25 imps with 0 clicks. I saw that 80% of my traffic comes from shitty thai streaming sites. Just kicked those bad sites out and hope that "real" traffic will perform better.

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gogo higher bids!

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Lol sorry to be a pain! I know you are putting a lot of time into creating the landers. But the one column lander now looks confused between a flog, a farticle, and an ad. It's not skimmable and it looks extremely pushy on the sale. It's sure worth a test but could be done a bit better.

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I'm curious how this is going for you? I decided to try the skincare route but just go direct to the LP instead of co-reg path...

I'm targeting iPads only. So far I've sent 217 clicks to my landing page without a single clickthrough to the offer.
However, 130 of those clicks were from the same siteID, so it's one I'll need to block. Still to early to bail on it...

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Hey man. Boy, it's really hard to get a good CTR for our lps... I was doing some screenshots when I saw your post, I'll give you an update in 15 mins.
Yes, I had that issue too. Let me guess: you get all those crap traffic from phimmobile.com right? Block the whole TV & Entertainment keyword, those crappy streaming sites eating up your budget.

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**Stack or Lorenzo: I reached the limit for images in my second post (30), could you raise the limit to 50? I want to keep this follow along as clean and structured as possible! Please let me know!**

Day 6:

Check out my total Jumptap stats so far:

Very, very, very low CTR but I think it's because I ran all campaigns with all keywords. The "jumptap x" ads are simply the duplicated static banners so I can get more traffic. Check out Day 1 above to see which banners are the winners so far.
Let's check the 3 ads with the most clicks:





The traffic I got from the TV & Entertainment section was really crappy and came from some thai streaming site. Doesn't make much sense to run the ads with that keyword so I paused it.
Health & Fitness looks good so far, but I got only very little traffic from there, so I increased my bids now.

I really struggle getting a good CTR for my landingpages. I guess we have to get really crazy and creative to pull some decent click throughs.
LP2 (tried to implement Lorenzos feedback but failed. Will give it a second try later):


LP3 (short LP, only one product. Failed big time as well.)


LP4 - not tested yet!

LP5 - coming soon!


Conversions:

Essence of Argan
Clicks: 2
Leads: 0
Rev: $0

Vivexin
Clicks: 0
Leads: 0
Rev: $0

Coreg
Uniques: 4
Rev: $0


Total Stats:
Spend: $36,88
Rev: $54.12
P/L: +$17,24

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Conclusion:
Last day of the contest, so I want to recap what I've learned so far.

First, here are the stats of today:
Clicks: 135 to LP4
CTRs: 10
CTR: 7,41%

Essence of Argan
Clicks: 7
Leads: 0
Rev: $0

Vivexin
Clicks: 3
Leads: 0
Rev: $0

Coreg
Uniques: 6
Rev: $9.20

The last lp was by far the best one, but still the CTR is too low for my taste. I run skincare lps at 20-25% CTR with web traffic usually. Well I'm not sure why the CTR is so low, but I think I can get to 10% when optimizing more (I'll still continue running this campaign btw).

I had one conversion for Argan so I'm confident that rebills can work with mobile traffic. One problem I ran into was a low banner CTR at Jumptap. I think the demographics of mobile traffic is pretty young so low traffic wasn't surprising in the end. Placements on News & Weather sites had a better CTR but too low trafic compared to other keywords. I know that Lorenzo had 400% ROI with his male campaign but the offer was clearly targeted towards a younger demo than mine.

I end up with 22 email addresses from the coreg path and with $22.32 rev. Not bad if you ask me! I'll run this campaign a few more days to get more data and then I'll split test coreg + rebill vs. rebill offers alone, but based on my current data I'm very confident that coreg + rebill can work. Of course you cannot simply send them to a regular path and hope that they'll convert in the end. I'll write up a few lines about the coreg angle I used later.

Other than that I learned a ton about mobile traffic (this was my first mobile camp btw):

• without a good CTR you won't get much traffic (how suprising!)
• when running with Jumptap create a separate campaign for each creative size
• it's crucial to use the correct Jumptap tracking codes (UPPERCASE and "_" instead of "-" - I had to submit my ads 3 times because I made a mistake there)
• duplicating your banners gives you more traffic
• always test your landers with the device you're targeting
• most stuff you know about web traffic does not apply to mobile traffic
• watch your referrer sites like a hawk - weed out bad URLs early
• keep on hustling. I created 4 different landing pages and 18 banners for this campaign. Also I had to learn how to setup mobile tracking and how to use Jumptaps backend.

Total Stats:
Spend: $46.23
Rev: $63.32
P/L: +$17.09

I hope you guys learned something from this case study. Would be cool if you try your luck with rebills and mobile traffic, maybe with a better and more unique angle. Thanks to all people who provided feedback and followed this follow along.

Stay tuned!

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Awesome follow along, congrats ibanez. I really enjoyd that you've run rebills on mobile. Never thought on that to be honest so it was an interesting read fo sho :-)

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Ok so someone asked me on Skype if I could reveal my coreg path, so I took a few screens and merged it into one file:


The landing animation is simply a .gif file, nothing gets checked or processed in the background. I collected their names, location (city), email address and mobile number (after loading animation).
I didn't optimize the path yet (need moar data) but the people who clicked to the path were prequalified before and the incentive of paying even less for a great product made them enter their info. The point of coreg paths is to entice the users enough so they enter their info. Also it's viable to ask some unrelevant details (first name or city for example) to make them less supicious. Asking for their mobile numbers right away should raise some red flags in the minds of your visitors.

Sorry for the late post but I'm pretty busy with my other campaigns.


Edit:
I implemented mouseflowy.com into one landing page to check how users behave on my site but I have to admit that the tool definitely isn't working that good with mobile traffic. A large batch of visits were 0:00 seconds (bot traffic or just a bug of Mouseflowy? I'm pretty sure it's the last one), the other visitors were often clicking on the before / after pictures instead of the CTAs. However for web traffic I saw that a lot of users (maybe 20-30%) scrolled right to the bottom of the page to check the footer. Needless to say that most of those visitors left the flog afterwards.

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how did this pan out bro?

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awsome

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which coreg path did you find was more profitable? GT or SP?

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