Many do not think of this.
Trust me... you want to be aware of this before others are.
Simple answer... Watch your domain on ALEXA.
DO NOT INSTALL THEIR APP OR SOFTWARE ON YOUR DOMAIN!!!
when you get close to being >100,000 visitors/impressions a month.
change the domain.
why ? above that traffic level. Alexa starts to show more about what you are doing.
where you are getting traffic. what keywords. what offers. etc.
you can see this before that, but once you hit >100,000 visitors a month. you will be showing up on some peoples radar.
stay classy STM
Whenever, I get to many bids on my domains on PPV :P