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Dudeman79x's Mobile Follow Along (Contest) (32)

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Well figure I give this a stab without using any "methods" to show ya there is money in mobile if you take the time to test and optimize your ads and never assume anything.

Okay so I decided to run the ever popular Thumbplay offer through NB. Results are below.


Offer:
Thumbplay TMO
Country: USA
Payout: $9.50
Carriers Accepted: T-Mobile


Landing page of offer:




Set up of the campaign. First I went very broad, but split into 4 campaign groups:
- wifi banner
- operator banner
- wifi text ad
- operator text ad

These test runs were done at a cpc of $0.15

Text ads rocked. CTR was always near 0.7-1.3%

I didn't pass parameters at all, just direct link through NB. I spent about $800 to gather data on what devices converted and then test other variables such as wifi or carrier only.

Next step was to run an advanced report in NB's system and see which handsets converted the best. I found there were 4 of them that converted really well and there was a good amount of click volume. Also noted operator traffic converted best.

Next step was optimizing my ads. Changed targeting to those 4 devices only and target only T-Mobile traffic only.

Here are the results of a 2 day run:



Impressions: 42,337
CTR: 1.0%
Clicks: 411
I bidded $0.30 cpc
Avg CPC: $0.12
Cost: $49.94
Conversion: 23 @ $9.50
Revenue: $218.50
Profit: $168.55









To do: Try more variations of text ads and target only the music channel

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Haha profiting with those margins off the bat, nice!

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Nice Dudeman! Quick question though, how come the campaign is paused out?

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Word.
When previewing the lp you're like "omg, how could this shit ever convert?". Terms are big and bold over two lines and right above the CTA, only retards won't notice them... but as you can see, there are a lot of retards around.

Good insights!

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Dudeman, did you have apps and web traffic all in the same campaign?

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Nicely done, will be following this as I keep getting tempted to join the mobile bangwagon myself

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Isn't that obvious from the screenshot I posted? Look harder...

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Great numbers, nice margins! Congrats!

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I like to control when I set my ads live and not auto start at midnight. I like to run it during the daytime and evening only.

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Whats catching me off guard a bit is the basic ad concepts/angle you took and still hit a great ROI.

Do you have a way of tracking how many clicks/cvrs came from web/app vs search?

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What's even more amazing than the ROI is how you managed to have zero click discrepancy. Can't say I've ever ran a mobile campaign on JT that didn't lose a few clicks.

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I just showed the clicks on the devices that converted via the NB screenshot. As with all mobile sources I've tested I did get clicks on devices I did not target or from different geos which shows on another offer(s)

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When I started I divided to campaigns web/app vs search, I did not see much difference in conversions, so I kept them together.

Don't be fooled by the simple text ad. I gave one example to the folks running the Admob method where the text ad is ctr is 1.83%

My reason for text was I noticed the huge ctr's via Airpush, figured why not on other platforms....... food for thought

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I suspect it has to do with reason #1

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Once again Dudeman always pushing the envelope. I got so used to cranking out banners I stopped testing Text Ads.

I'm going to refresh all my campaigns with some text ads see if I see a lift.

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i swore to myself i would never jump from one thing to another again and didn't want to get into mobile, but you make it seem so simple...

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Just curious, how many days and clicks did you run for your initial test to blow through $800?

Also, was there any particular reason why you started with such aggressive bids? I find it difficult to break the $0.20 EPC mark on mobile offers, so just wondering what your thought process was in deciding to bid $0.30/click.

Great follow along! Definitely subbed!

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^I think as he got more targeted, clicks were more competitive, therefore raising the bids gave him the most volume.

He said he started with $0.15 CPC at first: "These test runs were done at a cpc of $0.15"

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^ Thanks man, makes total sense.

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i have a problem with adding a pixel for this campaign on neverblue. They allow to "add a postback", and there is no way to add a pixel, like i did for all other offers.

And Jumptab, instead of giving one line conversion tracking code, emails you 3 files, with full pages of code that i don't know what to do with.

Any advice is appreciated.

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deleted

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Why don't I have "Search Results" option on Jumptap?
It is Websites or Apps instead of Web/App or Search Results.
Have they blocked this option?

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any updates on this follow-along?

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Can you refer me to the post on this admob text method or explain it here?

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Here you go man:

http://stmforum.com/forum/showthread...-Cheap-Traffic

Dudeman mentioned this a while ago and that it's lost effectiveness. Still worth a try I suppose

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Alrighty, so I ran this a few days more and it performed pretty good as I narrowed down the devices it converted on. I know some of you will bitch n moan about me posting this but whatever...

Overall my avg cpc ended up being $0.14




What did I learn? Jumptap will tell you what campaign to run, what creatives are working well and landers too. Also learned how some people may get pissy cause I did a case study on an offer they are running at the same traffic source....deal with it

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Great case study man. T-Mobile + Thumbplay for teh win. Interesting findings from Jumptap...Anything stopping you from scaling it up?

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Honestly I just don't have the time, I already have enough campaigns and other projects occupying my time to even bother scaling this up to maybe a few hundred a day if lucky.

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Fair call sir.

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I love the last few posts toward the end where the content was removed. Any particular reason or just good shit you want to keep to yourself?

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Had to fix it, its up now! enjoy!

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