Shhhant's Mobile Follow Along! (Contest) (37)
Argentinians deserve ringtones too!
So I thought I'd join in on the craziness because it would be a good learning experience for me and everyone else doing the contests. Here are the details:
Offer:
AR Reggaeton Ringtones
Country: Argentina
Payout: $0.60
Carriers Accepted: Movistar, Claro and Personal Carriers
According to Wikipedia, Movistar has 16.4 million subscribers, Claro has 14.64 million subscribers, and Personal has 15.988 million subscribers.
There are several reasons I picked this offer. The first one is because I've seen how well ringtone offers have performed in the US. Offers like Thumbplay and MoTime have been on top for a long time so I'm sure ringtones will work well internationally. Secondly, the payout for the offer is low so I'm sure most people will overlook it and not bother testing it. Mobile clicks can get expensive (misclicks, competition, etc) but if an offer converts well enough it can become profitable no matter how low the payout is. Third, the offer is for a non English speaking country so I'm sure most of my competition is too lazy to translate ads into Spanish. All of these give me an edge for this campaign.
Landing Page:
Here is what the landing page looks like on a Motorola V3 (feature) phone with a resolution of 176px by 220px.
If you ever want to preview what your offer will look like on a specific mobile device, I highly recommend visiting OfferMobi's Mobile Preview Tool http://preview.offermobi.com/preview/frames/
So the offer has a nice landing page that is straight to the point and it looks like it'll work well on all types of phones (feature, Android, iPhone). As you can see, the first page asks the user what carrier they are subscribed to and the second page asks the user to enter their phone number. The landing page and subscription process seem simple so I think this offer should convert well.
Goal:
My goal for the campaign (besides being profitable) is to test it on several traffic sources at once to scale as quickly as I can. I will be testing on the following networks to start and will scale and optimize accordingly. I'd like to note that the one issue when using multiple ad networks at once for one offer is that your data may become messy. My goal is to show you how to keep everything organized so you don't get your data all mixed up.
Traffic Sources:
AirPush
AdModa
BuzzCity
MobGold
MobFox (added later)
Budget/Bids:
These will all be specific to each ad network so I'll mention them as I upload the campaigns and post them here.
Tracking:
I will be direct linking to MobAff's HasOffers interface. I will show you how to breakdown data to optimize using HasOffers.
Creatives:
To translate my ads to Spanish I used onehourtranslation.com. I then used the translated ad copies and put them on proven creatives I've used for Thumbplay and MoTime in the US. Here are the banner creatives:
Airpush Creatives:
Traffic Sources:
Airpush - My rep at Airpush sent me a list of countries, their volume, and their average bids. For Argentina, here is what it looks like:
From this data it looks like the CTR of 19.55% is very good. I will be aiming for a CTR of at least this or higher. Also, clicks seem pretty cheap at $0.031 which is good for me considering my offer payout is only $0.60.
BuzzCity - I really recommend using BuzzCity's campaign planner tool to get info on their traffic. You can find the tool here: https://partner.buzzcity.com/campaignplanner.php
Here are some screenshots for their Argentina traffic:
General information on Argentina traffic like reach, ads served, min and recommended bids
Argentina mobile carriers and percentage of traffic BuzzCity has of each
Volume in Argentina by Mobile Operating System
Admoda - They also have a campaign planner tool that I really recommend. It gives a lot of data on the traffic they have for every country. Just look at this breakdown for Argentina:
The traffic seems pretty expensive here so unless we have a high conversion rate it might not back out.
MobGold - Although they don't have a campaign planner, my rep at MobGold sent me their media kit which showed that they have a ton of traffic in Latin America. Unfortunately it looks like most of it is from Brazil but I will still be setting up a campaign for Argentina hoping that traffic comes in.
Next, I'll be setting up the campaigns and will be posting the data I gather from all the networks 
very interesting i might be running this in the future, im along for the ride!
wow, solid setup. it'll be interesting...
So I uploaded campaigns to Airpush, Admoda, BuzzCity, and MobGold. Here is some more information on how I did it:
Airpush:
Airpush is an Android ad network that pushes ads to the notification bar of the Android phone. Because of the unique type of ads Airpush serves, you can easily expect CTRs 10x-20x that of a normal ad network. Here is an example of what these ads look like:
The CTR I'm aiming for with my ads is about 20%. This is the average for Argentina as I've mentioned in my first post.
When creating a campaign in Airpush, this is the interface you will see:
When choosing Argentina as my target country, the min bid drops to 0.03.
I uploaded 3 campaigns to Airpush. Each campaign targets one carrier: Movistar, Personal, and Claro.
Bids: 0.04
Budget per carrier: $10
Since ads are pushed straight to the notification bar of a phone, you can't optimize on Airpush via sites/publishers. Therefore, I will be using carriers and handset data to track and optimize. What's awesome about Airpush is that they give you back data just like Jumptap would. Here are their tracking parameters:
%campaign% - Unique identifier for your campaign
%creative% - Unique identifier for the creative that was clicked
%carrier% - Unique identifier for the mobile operator
%Device% - Unique identifier for the device
%manufacturer% - Unique identifier for the manufacturer
Here is how I set up my link for Airpush in the MobAff HasOffers interface:
After setting up one campaign targeting the Movistar carrier, I used the clone button to set up two more campaigns targeting the other carriers:
This saved me time so I didn't have to make a whole new campaign with the same creatives.
My ads for Airpush got approved so now I'm waiting for data to roll in. I plan on cutting out handsets that don't work and scaling the ones that do work in new campaigns.
I uploaded campaigns to BuzzCity as well. Because BuzzCity sucks and doesn't give the option to pass back tracking parameters, I had to break down my campaigns as much as possible. Here's how I did it:
I'm targeting 3 carriers Movistar, Claro, and Personal. I'm targeting Android, Blackberry, Symbian, and Other (feature) phones.
The way I'm targeting Other (feature) phones is by isolating other device platforms. Here's what it looks like when setting up the campaign:
This is the same way I targeted Android, Blackberry, and Symbian.
Although my screenshots from my first post (see BuzzCity campaign planner) showed a recommended bid of 0.08 in Argentina, I decided to still start at the minimum 0.02 just to see if any traffic rolls in. If I don't get any traffic at that price I will up my bids.
Bids: 0.02
Budget: $5 per combination
I have 36 campaigns (combinations) set up now in BuzzCity. 3 creatives x 3 Carriers (Movistar, Claro, Personal) x 4 Devices (Android, Blackberry, Symbian, Other).
Here is an example of how my links look and how I'll be keeping track of the traffic:
I am not doing any channel targeting yet. My plan is to kill the combinations that don't perform well. For the combinations that do perform well, I plan on doing channel targeting to break the campaign down even further and really see where the good converting traffic is coming from.
Disclaimer: I've had bad experiences with Blackberry traffic. It has basically been garbage for me for other campaigns but who knows it might work well in Argentina. Also, BuzzCity tends to have a huge click discrepancy. With a low paying offer and a huge click discrepancy it might be impossible to make the offer work on this network but I am still giving it a shot.
I took the same approach with Admoda as I did with BuzzCity. Admoda doesn't allow you to passback any tracking parameters except publisher so I still used the same method of breaking down campaigns by creatives, carriers, and devices. It's a very tedious task but it's the only way of organizing your campaigns and having any chance of doing well with these types of networks.
Now I mentioned Admoda allows you to passback the publisher ID. This is what you have to use: %pubid%
For Admoda I targeted the following device types separately: Android, Blackberry, and Other (feature). The definition of Other here means Nokia, Sony Playstation Portable, and Palm Pre (webOS). This is how you target by device type:
I used the same isolation method I used with BuzzCity with Admoda to target feature phones. I basically isolated the other main operating systems (Android, iPhone, etc) and targeted whatever was left.
Bids: 0.0161 £ ($0.0255)
Budget: 1 £ ($1.584)
Admoda's interface is in British Pounds so I just typed "pounds to dollars" in Google and used the calculator that pops up.
My bids are lower than the average bids mentioned in the Admoda campaign planner because I'm hoping I get some traffic as low as possible to try to make this offer back out. Again, if traffic doesn't start flowing in I will raise the bids for the campaigns.
For Admoda, I also decided to split test text ads vs. the banner ads I showed in my first post. Here is the text ad I'm using: "Descarga tonos de Reggaeton." That means "Download Reggaeton Ringtones."
As you can see, I am targeting the channel "Mainstream" as it sounds like the most general one. I am hoping most of the traffic comes from this channel. My goal is to cut out non-performing campaign combinations and keep the ones that are performing. Also, I will breakdown the ones that convert so that they are targeted by channel and maybe I can find channels that perform better than others. I will also ask support to block the publishers that are sucking up a lot of clicks and not converting well.
MobGold is another network that doesn't give me the ability to pass back information on traffic so I had to break up campaigns again by ad, carrier, and platform.
Bids: 0.041
Budget: $25 Daily Total
This is how I built my MobGold links:
Here's what it looks like when setting up a campaign in MobGold:
Each campaign has one creative and targets one carrier and one platform type (Android, Blackberry, Symbian, Other). Here is how I targeted the Other (feature phone) platform:
I also specifically chose Mobile advertising and excluded Opera traffic and Proxy traffic:
I recommend using the clone button when creating campaigns with MobGold so you don't have to keep uploading the same creatives. It's kinda hidden but here is where it is:
I am also targeting All Channels with MobGold. If I see any combination that is giving me conversions I plan on digging deeper and targeting by channel just to see exactly where the conversions are coming from.
Now that all my ads are uploaded to all the networks I have to wait to gather some data. I plan on raising bids where necessary and cutting out non-performers. I hope this follow along so far shows you that some ad networks are a pain in the ass to work with but once you know how to break it down, it's not that bad! Let's hope to see some clicks and conversions. Updates coming tomorrow!
wow shhant, thats a path of the beaten track. hope you make some BIG Monies!
Thanks guys. Let me know if you have any questions about anything.
This looks like a winner campaign for the get go if the offer is half decent. Good idea for trying out Argentina (you are right about most affs being too lazy to translate). Looking forward to hearing of your success!
awesome follow along shant, cant wait to see how the data turns out!
You are doing fantastic, keep it up and keep us posted
Thanks for the tremendously detailed campaign set up. You put a lot of work into it. Hope it makes you some cash!
Looking forward to seeing how this works out for ya!
So all of my ads were approved on all the networks and traffic is slowly coming in. I decided to add one more ad network to the mix just to diversify a bit more. The ad network I added is MobFox. I asked my account rep at MobFox about traffic in Argentina and he mentioned they have "around 2m daily traffic in Argentina." Here is a screenshot of their traffic breakdown by country:
You can see their full traffic breakdown here: http://mobfox.com/advertiser-performance-trafficstats
There are several reasons why I like MobFox. They allow you to target your campaigns any way you'd like. They have a Copy button so you can clone campaigns. They also allow you to pass back publisher IDs AND (my favorite part) they allow you to block or whitelist the pubs on your own! You don't need to wait for a rep to do it. Also, once you set up a campaign they go live immediately! You don't have to wait for approvals.
Here are the tokens you can use in MobFox to help optimize your campaigns:
One unfortunate thing about MobFox is that the more targeting you add (country, platform, carrier, etc) the bid price goes up and up and up. The good thing is if you ask your rep to drop the bids they will do it for you.
One thing I highly recommend after creating a new campaign is to go back to the main interface and PAUSE the campaign if you plan on asking your rep to lower the bids. You have to do this AFTER you name your campaign and add your budget amount but BEFORE you add targeting and optimization.
This is what the targeting and optimization set up page looks like in MobFox:
You can see that my bid went up to $0.14 per click (the initial base price is $0.04) after adding all my targeting. I have asked my rep to lower my bids to $0.05 to start.
Also, remember how I mentioned you can block or whitelist publishers? Check out the bottom of that screenshot. That's where you do it!
This is how I set up my links in HasOffers to keep things organized:
Anyways, each campaign has 3 ads and is targeting the same 3 carriers (Movistar, Claro, Personal) and I'm targeting the following devices: Feature, Android, Symbian.
This is how I picked Feature phones using the isolation method again:
You click Custom Platform Targeting and choose:
Bids: 0.05
Budget: $10 per carrier
My goal for the campaigns on MobFox is to find converting carrier and publisher ID combinations and to cut out non-performing ones. From my experience, I've found sites on MobFox that have converted great across multiple carriers so this is what I am hoping to find here.
Traffic and conversion updates coming tonight or tomorrow as I gather more data
Awesome follow along!
Quick question:
Any specific reason you use HasOffers as tracking platform?
Thanks! The reason I'm using HasOffers to track is because the network I'm running the offer with (MobAff) uses HasOffers as their tracking interface. Since I am direct linking, all my variables are passed back through subid's into the networks HasOffers interface.
Since mobile already has click discrepancies (some ad networks more than others), I would rather direct link to the network than add Prosper or something in between that will just allow me to lose more clicks.
So when I woke up today and checked the news, I read about a devastating accident that took place in Argentina where 49 people were killed and over 600 were injured. This might affect traffic/conversions but regardless I hope the best for the people affected.
Anyways, now we can look at some data after running the campaign for about a day and a half. Unfortunately I'd love to show you a ton of conversions but that's just not the case! Here's a general breakdown and then I'll go into more detail.
Data from Feb. 21-22
Total clicks: 967
Conversions: 5
Total spend: $65.76
Total revenue: $3.00
P/L: -$62.76
This is pretty bad to say the least but this is the first stage of testing and although I was expecting more conversions it may still be too early to give up on the offer.
Let me show you how I look at my data in the HasOffers interface:
1. Click "Offers Report" under the main tab Reports on the top of the page
2. Select "Source", "Affiliate Sub ID 1", "Affiliate Sub ID 2", "Affiliate Sub ID 3", "Affiliate Sub ID 4", "Affiliate Sub ID 5"
3. Select "Offers" from the Filter section and choose the offer you want to look at
4. Click "Run Report"
5. Click on "Clicks" so that it shows the sub ID's with the most clicks on top.
BuzzCity
As we can see in the data above the combination ad1 + Movistar + Android got 64 clicks and 0 conversions in BuzzCity. At 0.02 a bid and $1.28 spent this is a combination of traffic we need to kill. If we look further, we can see that ad2 + Movistar + Android had 49 clicks and 0 conversions and ad3 + Movistar + Android got 48 clicks and 0 conversions. It's safe to say that any ad on BuzzCity with the combination of Movistar and Android traffic has to be stopped.
Let's just take a look in BuzzCity real quick to see what kind of click discrepancy we got for our ad1+ Movistar + Android campaign:
We can see that for the same combination (ad1 + Movistar + Android) BuzzCity shows us 92 clicks and the affiliate network reports 64. BuzzCity tends to have a huge click discprepancy which I was expecting. This just gives us more reason to kill these ads.
Also, note how high the CTR is. Unfortunately, it doesn't matter if we can't make it profitable.
Here is a full list of BuzzCity campaigns that I'm stopping due to too many clicks and 0 conversions:
Carrier: Movistar
OS: Android
Carrier: Personal
OS: Android
Here are combinations that have at least one conversion. I will make new campaigns in BuzzCity splitting these into channels to see if I can find pockets with good traffic.
Carrier: Claro
OS: Android
Carrier: Claro
OS: Other
Carrier: Movistar
OS: Other
The rest of the BuzzCity campaigns will continue to run at 0.02 bids until I gather more data.
AirPush
Although I haven't received any conversions from AirPush so far, I won't be stopping the traffic. Here is a screenshot of my CTRs for each campaign. Remember I was hoping to hit around 20% which was the average CTR for Argentina on AirPush.
I will be cutting the following carrier/handset combinations that received too many clicks and no conversions:
Carrier: Personal
Handsets:
Samsung GT-I5500L 17 clicks
motorola XT300 14 clicks
samsung GT-S5830L 24 clicks
LGE LG-P350g 18 clicks
motorola MB525 61 clicks
motorola XT610 18 clicks
Carrier: Movistar
Handsets:
samsung GT-I9100 16 clicks
Carrier: Claro
Handsets:
zte ZTE_U N720 17 clicks
AdModa
I will be cutting the following combinations because of too many clicks and no conversions:
Carrier: Movistar
OS: Blackberry
I will let traffic continue to run to other targets.
MobGold
I am seeing a HUGE click discrepancy and I have no idea what's going on. I've spent $18.03 with MobGold and have only 91 clicks to show for it. MobGold is reporting around 450 clicks. It's safe to say I'm killing MobGold completely as a traffic source.
MobFox
My campaigns just went live but I have not received any traffic yet. More updates for MobFox coming soon.
Thoughts: If things don't start to pick up in the next day or two I may need to switch offers and use the same method to find traffic that converts well. I've lost a decent amount of money thoroughly testing this offer. I know that if I use the same methods of testing for another offer that converts better, I can easily find a winner. Let's see what happens.
@ shhhant
Maybe a silly question but how do you actually track conversions. have you placed a pixel on the offer (thankyou) page?
I am passing back variables such as ad, carrier, OS, etc. through sub ID's. I am manually going through my data and killing non-performers.
Hope that makes sense
Well, another day another dolla... nope! no dolla. Not even 60 cents! I have gotten 139 clicks today and 0 conversions. I am starting to lose faith in this offer but I'll let traffic continue to run and make small changes.
As you can see, I've received very little traffic from AdModa. I've raised my bids from 0.0161 pounds to 0.021. I'll wait and see if this gets me more traffic. Also, I haven't received any traffic from MobFox yet so I'll ask my rep to raise bids from 0.05 to 0.06.
Plan: My plan is to start looking for a new offer. I know mobile can take some work to get started but I've never seen an offer convert this bad on mobile with the method I used to set up the campaigns. I know if I put in the same type of work I can find another campaign that's profitable. If you put in the time and effort you can always find something that works. To sum it up, I'll find a new offer and take the same approach with multiple networks and hopefully kickass this time.
What I Learned: It's very important to split test your offers between networks. If this offer wasn't exclusive, I would have split tested it with another network to see if the numbers were different. Also, never give up!
The Admoda pounds/pence really throws me offer when trying to track.
Are you tracking pub ids? That is also a big factor, but not all mobile traffic sources have the ability to track this.
Yeah, I'm tracking publishers in AdModa with %pubid%. Airpush and BuzzCity don't have this option unfortunately. For Airpush, my goal is to optimize by carrier/handset combinations using %carrier%, %manufacturer%, and %Device% tracking parameters and in BuzzCity I created a bunch of different campaigns targeting/tracking different variables manually.
Update: things are slowly looking better for this campaign. Going to gather some more data this weekend and post the results. Remember what my last post said? Never give up!
Update: As I promised, things have started to look pretty good for this campaign. I have since abandoned my plan of looking for a new offer because I will be sticking to this one.
Here's a Source report of my stats from February 23-27:
As we can see, AdModa is clearly a converting traffic source for my offer. Traffic started rolling in after I raised my bids from 0.0161 Pounds to 0.021 Pounds. BuzzCity and Airpush on the other hand aren't performing well for me.
Total Clicks: 3,965
Total Conversions: 198
EPC: $0.03
Payout: $118.80
When running mobile, I've learned that you have to look for little pockets of traffic that convert for your offer. These can come from a certain carrier, a certain handset, a certain site, a certain ad network, etc. The list is practically endless.
For this offer, we can see that AdModa is clearly converting for us. Let's dig a little deeper and see if we can find some patterns to see where the conversions are coming from.
Boom! So most of my conversions are coming from:
Claro Blackberry: $0.04 EPC
Claro Other (Feature): $0.06 EPC
Movistar Other (Feature), Personal Other (Feature), Claro Android, and Movistar Blackberry have 1-3 conversions each but we're not going to focus on these right now. Instead, we're going to expand on Claro Blackberry and Claro Other.
As mentioned earlier, I was tracking publisher ID's in AdModa using the %pubid% tracking variable. Let's take a look and see what publishers are performing for us:
(After long thought, I've decided to rename the pub ID's for integrity's sake)
The publisher ID's are in the Affiliate Sub ID 5 column.
We can see that publishers 1, 2 and 3 have $0.04, $0.05, and $0.04 EPCs respectively for Claro Blackberry traffic. I am bidding 0.021 Pounds per click which equals to about $0.033. So any EPC over $0.033 is a winner for me.
For Claro Other traffic, we can see that publisher 4 has a $0.10 EPC (nice!) with 8 conversions and publisher 5 has a $0.07 EPC with only one conversion. I'll be keeping both these publishers as my EPCs are currently way above my CPC (0.021 Pounds or $0.033).
Conversion Rates and CTRs:
If you remember, I started this campaign with 3 different ads. Let's check out our click through rates and our conversion rates to get a better understanding of which ad is performing better.
Claro Blackberry:
ad1 has the highest conversion rate of 7.5% and is the clear winner.
All CTRs are nearly identical at around ~0.66%. ad3 is winning by a negligent 0.02%.
Because of the higher conversion rate and nearly identical CTR, I will be pausing ad2 and ad3 to let ad1 get more traffic.
Claro Other:
We can see ad1 is killing ad2 and ad3 in terms of conversion rates with 17.857%.
Both ad1 and ad3 are at 0.69% for CTR.
With the higher conversion rate and highest CTR, I will be pausing ad2 and ad3 and again letting ad1 get all of the traffic.
Summary: I found that Claro was performing best in terms of carrier with both Blackberry and Other (Feature Phone) traffic.
What's Next: I will be turning up the budgets for AR Ringtones Ad1 Claro Blackberry and AR Ringtones Ad1 Claro Other campaigns to 50 Pounds each to see if I can get more traffic. I will also be duplicating the campaigns with slightly different bid amounts to see if I can get my ads on other publishers sites.
Note: The reason I am 99% transparent with this campaign is to hopefully show myself and others how to go about creating, managing and optimizing a campaign from scratch. I would hope that no one steals this campaign as-is but rather takes the ideas and methods used to come up with something original .
Total Numbers to Date:
Conversions: 204
Spent: $179.55
Revenue: $122.40
Profit/Loss: -$57.15
ROI: -31.83%
All of my losses came from all of the other traffic sources besides AdModa. If I continue to run my campaigns on AdModa, I'll be back to even and in profit-land before I know it
Let me know if you have any questions or if I didn't make something clear enough! Talk to ya soon and goodluck!!
Brilliant case study shhhant! This goes to show once again, how if you follow a process, work hard at it, track everything, rinse and repeat, things will happen for you. There were no magic tricks performed in this follow along, just good ole fashion handwork and common sense. You deserve them profits!
Thanks Mr Green, appreciate it
great work ! all the great planning now show results. how cool to be able to drill down the stats like that !
So here we are. It's the end of the contest and it was quite the ride. I hope you enjoyed it and learned something with me. Here's a summary of my findings, expectations, thoughts, etc.
• Your traffic source can make or break your campaign. Don't be afraid of testing on different networks. Make sure you hit all the allowable carriers/handsets because you'll never know where you'll find the converting traffic. For example, up until this contest I had NEVER found Blackberry traffic to be profitable. It was always abundant but non-converting for me. Then this contest showed me that it wasn't Android traffic, or iPhone or feature that performed well, but Blackberry traffic. This changed my views on Blackberry traffic as now I look at it as a possibly profitable source.
• Test several different ad variations to see which one performs well. From my findings, one of my ads consistently had a higher conversion rate than the other two. Had I not tested different ad variations, I would've never found an ad that was giving me a much bigger percentage in return.
• Just as I thought, since I posted my last update on February 27th my traffic and conversions plummeted. While I was hoping people wouldn't just copy/paste this campaign, I'm pretty sure it happened. Both my traffic and conversions changed for the worse after I posted the campaigns details but that's fine. I didn't start this follow along to hide anything back - I did it to show that if you use the correct method in mobile you can find something that works.
• While my goal was to be profitable I didn't get to reach it because competition has increased. On Admoda, I was bidding 0.021 pounds. Now I'm barely getting traffic with the same bid amount. Unfortunately if I increase my bids any more I won't be able to make a profit on most pubs that are being targeted.
I won't be continuing this campaign for now as I've got other ones to handle but if I continued here is what I'd do:
• Look at more ad networks that have cheap Argentina mobile traffic and target Blackberry and Feature traffic on the Claro carrier because we know it already works for this campaign!
• I would rotate other Argentina offers to see if I could find one that performed better. I would look for similar offers. Maybe a ringtone offer that pays more? Maybe a game? Maybe wallpapers, etc.
• I would keep the campaign private and try to scale as quickly as possible. Sometimes campaigns don't last long - especially if you out your source (Admoda).
• I would ask the network if Adult traffic is okay to send to the offer. If they say it's okay, I would go on Adultmoda (adult version of Admoda) and target the same traffic (Claro Blackberry/Other) to see if I can find some more pubs that work.
• If the quality of the traffic I'm sending was backing out well, I'd ask if a bump is possible. With a 0.60 payout, even a .05 bump could make a huge difference.
• I would look at increasing CTRs on my good converting ads. Once I find one with a high CTR and high conversion rate, I'd ask the ad networks if they have a CPM model we could run on. This way we could get more traffic and hopefully pay less for it.
Final Numbers:
Conversions: 268
Spent: $226.59
Revenue: $160.80
Profit/Loss: $65.79
ROI: -29.03%
While our ROI is still bad I think this campaign could have easily been profitable had I not given away the source and kept bids low. When traffic slowed down the past few days, I increased my bids to see if I could get it coming in again. This lead to losing more money because higher bids didn't work out with our low EPC. Also, most of our losses came from the first week of running this campaign and almost all of our conversions came towards the end.
I hope you enjoyed my follow along for the contest and learned a few things from running mobile. If you have any questions please feel free to ask. Good luck to everyone who participated A lot of you have killer follow alongs. I look forward to the results!
Thanks man - great summary.
Congrats on your success on AdModa, I totally sucked out there. But nice to see it works, I almost lost my nerves with them ;-)
Thanks ppv. They're definitely a hard one to crack. Just gotta make sure you track everything and optimize accordingly.
hey... do u guys think AdultModa will have %pubid% as parameter?
Originally Posted by joejoechen
if i were to use cpvlab tracking with their parameter.. what could it be?
http://www.mytrackingdomain.com/base...lisher=%pubid%
like that?
Best follow along yet. Not becasue he was profitable in the end but because this is the kind of systematic approach you need to take to be sucessful. Test everything and never give up.
Originally Posted by shhhant
MG_CAMPAIGNID
MG_GROUPID
MG_ADID
MG_TRXID
MG_COUNTRY
MG_CARRIER
MG_MANUFACTURER
MG_DEVICE
MG_OS
MG_TIMESTAMP
You can read it here: http://wiki.mobgold.com/wiki/Tracking_Macro
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