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Grieve's Devious Mobile Contest Follow Along (31)

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I would like to start out by saying that i am total newb when it comes to mobile and i will trying to get mobile to work for me because it is the "Next Big Thing" in affiliate marketing.

Offer: BeNaughty Android App, MeetMoi
Payout: 1.20
Network: Mobaff, Neverblue
Demo: US
Traffic: Jumptap
Goal: Try an get positive ROI and then scale

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Day 1
2/13/11


Today i made a 4 banners in the 300x50 size and then resized to 216x36 and submitted (with a 25 dollar a day budget) to Jumptap for approval.

I am tracking these parameters:
JT_ADBUNDLE
JT_KEYWORD
JT_SITE
JT_HANDSET
JT_OPERATOR
JT_CAMPAIGN

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What are your CTRs?

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anywhere from .4 to 1%
surprisingly the one with the lowest ctr is converting the best

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I'm REALLY liking your ads, i think once a bit more data clears you'll have a good chance of making something work.

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Day 4
2/19/11

Still negative ROI today but getting some really good data. My CTRs are kind of low(I will post screenshot of stats). Anyways paused the following items today:

• Kyocera_c5120
• Kyocera M6000
• *Category* News & Weather (10x offer payout spend, no conversions, wish i would have caught this earlier)

Ad 7 (Paused because it had spent about 10x offer payout no conversions0:


Ad 8 (Spent 8x offer payout no conversions):


Spent: $25
Return: $8.40
ROI: -66.4

Slowly the ROI is rising, next step cut out bad sites and ask rep to lower my bids.

Goals For 2/20/2012

• Make 3 New Banners
• Ask Rep To Lower Bid

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Gracias stackman, i appreciate the compliment

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great stuff, remember if you want to try different bids ask for duplicate camps. What I do is I ask my AM to duplicate the camp lets say 4 times and set bids to 0.09, 0.08, 0.07, 0.06 and I watch the pubs closely. Also funny that sometimes 0.07 for example will have no traffic cause of competition and 0.06 as much that your 0.1 bid

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Hmm, thats interesting info ackbar, ill take that into consideration for sure

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Day 5
2/20/12


Today ROI took a drop, two factors that may have added to this is the fact that it's a Monday and everyone hates Mondays, or ad decay. I doubt it is the latter because these creatives have only been running for a few days (any opinions). Also tested some new styles creatives which ended up to be total bummers(see end of post) so ive decided to just go back to my creatives that convert and play around(more like test) different variations.

Rev

Spend:


Today I've Cut Out The Following:

• Kyocera_C5120
• Kyocera_M6000
• AD 11
• AD 9
• AD 12

AD 9:


AD 11:


AD 12:


Spend: $25
Rev: $8.40
ROI: -66.8%

Tomorrow Hopefully by lowering my bid i will get profitable IF volume remains the same if not, i am going to move on to the next offer i plan to test.

A LOT MORE TO COME SO STAY TUNED FOLKS!

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I might have missed it but what carriers are you targeting? You keep cutting stuff but are you sure you don't have a bad preforming carrier?

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The jury is still out on the carriers. Will add screenshots in a bit

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This offer looks to have some promise. Don't give up on it just yet. Look for patterns with carriers and site combinations. Good luck and let us know how it continues to do.

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I've spent like 80 bucks testing. Im used to the 8-10x offer payout. But that's different for mobile. So many variables to test

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I've always said this before cutting phones one at a time isn't the best use of your budget. Make broad sweeping cuts initially so you can get quicker to at least break even.

You really need to figure out which carriers perform.

Also, maybe I missed it, but you haven't looked at your JT_SITE variables yet, thats usually the first place I make cuts.

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Ill look at those site IDs and cut them, the reason i didnt cut in one swoop is because i felt like i didnt have enough data

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Thats my carrier data im at crossroads on weather or not to cut all but sprint, cricket has volume but the rpc is not stable, or i could leave sprint and cricket and lower bid once more to .2 cents, what do you guys think?

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Find out which sites took up the majority of those clicks from those carriers. Have your rep block those sites and continue testing those carriers.

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Done, but i got 1 site that almost all of my traffic is coming from but its not profitable with cricket,but it is with sprint. Should i just kill cricket and see how the volume is with sprint?

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I am assuming you have one campaign targeting multiple carriers? If this is the case, I recommend making several campaigns with each one targeting one carrier. This way if you find a site that not performing for a specific carrier you can ask your rep to block it at the campaign level. For example, Site A has 200 clicks and 0 conversions for Verizon. You tell your rep to block Site A for campaign "BeNaughty Verizon" only.

Hope that makes sense.

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ahh ok yes makes perfect sense
I will do that right now,

i will block site: (8sWS9w8nmVZTvli4Yhv4tHqnyAA) for cricket only and see how it does

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Exactly as shhhant said it. For example when I run ringtones I have probably close to 2 dozen campaigns which are all combinations I found that provide positive results.

In my initial campaign I'm looking for 2 things... does it have volume and does it convert.

If the answer is yes to both I break it out into a separate bucket and bid as much as I can that still provides my ROI goals.

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Ok so from the initial campaign u get those combinations and break it out, makes perfect sense

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not sure i follow, do you start with separate campaigns for each carrier or do you start with one broad campaign and if you see volume + conversions then scale up a campaign for each carrier etc?

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Hey Dude,

I saw you were bidding at $.1. Why not ask your rep to lower it to $.03/$.05?

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i did as i will show later today in my log post

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Day 6
2/21/12

Rev:


Spend:



Today was my best day revenue wise! Still negative though. I also split the campaigns today by my two Best carriers. Cricket and Sprint. Sprint Far outperformed Cricket so going forward, i will cut cricket and test more creatives with sprint and decide if it is worth it to scale forward. In other news i will soon be launching another offer MeetMoi No Pin with PKM (There will be a seperate post as to how i set up and such). I also lowered my bid to .4 cents and killed some bad site ID's

Click Discrepency: 100-((Actual/Theoretical)*100)
So 100-((517/600)*100)= 13.89% (What do you guys think of this number, i think its a bit high)

Seems Like i will be making variations of ad 10 to test and pausing the others.


Surprisingly ad10 had the lowest CTR!


Ad 10:



Spend: $25
Rev: $10.80
Roi: -56.8

An Amazing tool for ROI calculations on the go


Link to ROI Calculator:
http://www.pine-grove.com/online-cal...calculator.htm

Holla at me with comments, concerns, questions!

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Are you tracking banner SIZES? 300x50 vs. 216x36?

(in case you're not...or for someone else reading this...)
You can do that on JT by creating a separate ad for each banner, and only adding one banner (of a different size) to each.

As The Angry Russian states, there are other (broader) optimizations you should be doing first - but if you're going to be keeping stats anyway, it's well worth having the data for future optimization.

Liane

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My rep told me ringtones are getting pretty saturated (same was said on STM mobile webinar). Just FYI, I'm not saying you shouldn't run those.

It depends on your test budget and risk tolerance, if you bid higher you'll get SiteIDs you won't get @ 0.10 or lower, but it will require higher budget and vice versa.

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@grieve: 2 things

1) There's ALWAYS other mobile networks out there, that are NOT as nearly expensive as Jumptap (as good as it might sound, it might not always be the best place to test campaigns due to high bids)

2) Definitely prioritize the variables that you wanna test first. Find out which operators work best, then find out which carriers work best WITH the operator you tested, then, find out which category work best with the operator / carrier combo.. Remember to upload 4 ads for each sizes, then while testing the variables just keep killing the non performers..

After you get your first winning combo, move on to find the next best performing carrier / operator combo

After that is all about scaling to different mobile networks

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Update:
Waiting on Jumptap to approve my campaigns

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