Been running traffic for a while and have a few questions:
1) what CTR do you aim for on the 2nd page?
2) do you ever change the amount of offers in your path?
3) how important is pass through rates to you? Do you care if people go all the way through your path?
Hope someone can answer this questions!
1) I aimed for 5% CTR - with the RPU's sloping downwards, you probably need more like 8% - 10% CTR these days
2) I never changed the amount of offers in the path though you should probably do this, just to test
3) Pass through rate was never that important to me as the email submit revenue on the path exit was minimal compared to the actual coreg path itself
Hey Richard,
Thanks for the detailed responses, what about like the info page where you have them sign up to prepop the paths?