How to get Facebook To Give You Volume? (12)
Is getting a high CTR ad the only way to get volume on facebook?
Would 100 campaigns, each has 5 identical ads (on same demo) get volume if the CTR is around 0.05 - 0.08 ?
Would love to hear some of you to share your opinion or experience on this as I'm struggling to get large volume again...
For me the biggest volume increases have always come from increased bids. Obviously this doesn't work if you've dropped bids specifically to keep ads in profit land. Haven't tried anything like camp duplication.
I am interested too...
a big one is to obviously make sure you are targeting a HUGE demographic, 50k ppl isnt going to cut it.
Also, watch your ECPM's and make sure they are within the mid-to-higher range, also make sure your bids are as high as you can profitably be. (after you have lowered the CPC)
and make sure you have a large budget for a particular campaign, 5-10k is good.
it used to be so that you can put in 100k and you would instantly get insane volume,,, but now it doesnt do much unless you have multiple ads that are bidding highest ECPMS at the same time
Everything that blackberry says. Facebook only really cares about the cpm you are paying them.
Also if you are doing a lot of volume at a certain point facebook will throttle your ads if they are all the same. So experiment with making small changes to the copy and creative.
I also think they throttle a particular offer (usually fb games). Not sure there is any way around this.
Now I get it... I always tend to bid at a price that can receive volume but not a lot, and I thought that's the end of the day.
I'll try to increase my bids and ensure that they are within my profitable range.
Thanks so much especially to blackberry!
you can also segment your campaigns and try to get a more even distribution.
Example: if your targeting ages 20-40 the 21-24 group could be getting all the impressions. So create separate camps/ads for different age demos like 20-24, 25-30 etc. Now you have a budget for FB to fill for two demographics instead of 1. Ages are an easy example, but you can do this with gender, location, interest, etc.
This may have been discussed elsewhere, but I tend to run one campaign to one ad. This way, that specific ad will get all of the budget and volume for the campaign. It does make interface controls a bit more difficult, but I am starting to play with the FB APIs this week to override this issue.
duplicating the same ad multiple times in the same account does not help.
Originally Posted by kenny_powers
This statement actually contradicts with the one that polar made earlier on.
Would appreciate if you could show some evidences and tell us why you think so?
i cant attest to the above too but what i've done for my most profitable market is duplicating campaigns across 2 accounts.. i didn't track whether it was MORE profitable for me or not, my take is i wanna make all i can at the shortest period of time..
Certainly did work for me if you wanted volume.. I usually bid high though
Originally Posted by kokofai
Duplicating ads is a method to get more impressions. With as many as 8 ad slots available if you dup your ads/camps you give yourself more opportunities for inclusion in the ad slots. The big downside is that by duping the same ad, to the same demo, with the same bid what your really doing is just increasing the frequency of your ads and not the actual # of fresh eyeballs that you need to really scale. FB is already notorious for stupid high frequencies especially if you're not bidding fairly high/competitive.
(Polar made the excellent point that FB doesn't always distribute or spend your budget evenly so his method of duping ads/camps helps prevent you from making a bad judgment on ad performance due to inequalities in the FB ad platform.) Polar if I'm misquoting correct me.
Basically I would recommend using a little bit of everything in the thread.
Increase your bids and monitor your ROI
Dup some of your ads see if you continue to get more leads with increased frequency.
segment your demo to maximize impression distribution.
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