Stache's UBERLICIOUS Mobile Follow-Along ~(Contest)~ (52)

"Kim Kardashian's Secrets... EXPOSED!!!"



It's about time I provided some value to STM to help some forum members, so here goes...
I'm going to be running an celebrity subscription offer; it's called Star Secrets, here's a screenshot:

Offer



"Offer-At-A-Glance"
Offer Name: Star Secrets
Country: Canada
Payout: $6.00
Converts On: PIN submit
Restrictions: Android or iPhone & Rogers only

Reasons For Choosing This Offer?

- High scalability: There's no point in promoting an offer you can't scale, once you find out it works.
Canada has a large population, I'm sure about every ad network under the sun has traffic for that country.
- Credibility: I've heard great things about this advertiser and their offer from credible sources.
- Reputable network: I <3 the owner of this network and I haven't ran anything with them yet so... this will basically be my apology to them? The network is the infamous MobAff network run by The Angry Russian himself. It was recommended to me by him, as it apparently does pretty well network-wide.

Traffic Source

I'm going to be running this offer on JumpTap, I don't do much with them, since I've had issues with them since
day 1, but I think this could be a nice reason to work a little more closely with them in order to get this follow-along
working right. I've got some tasks I've got to finish tonight before bed, but here are my action steps for tomorrow morning:

Goal

For this campaign, I'm aiming for at least $500 profit by the time this contest ends. A good start for an offer and the
knowledge that it's scalable... after that, the sky is the limit once I get the traffic.

Action Steps

- Add $2k in test funds (I figured $2k should be enough to get the ball rolling on this test campaign, more will be added if needed)
- Create 3 different banners to split-test (I like to have options, so seeing which banners work and why they work will give me a nice place to start from)
- Set-up campaign on JumpTap (broken down into separate ad groups, which I'll explain in further detail tomorrow. Also, the offer will be direct linked because the offer does not allow a landing page.)
- Set-up tracking for this campaign (tracking is the #1 key in mobile, as well as anything else performance related, of course)
- Contact rep for expedited approval as well as feedback on campaign set-up (this is key, gets everything moved faster... also allows the rep to give some input on how the campaign could be structured better and such)

That's all for now folks, I'll update you further when I have more time in the morning! This is going to be fun

Good luck running this offer on this "secret" network. I run it myself there and hadn't really much luck. You should be good on JT just keep blocking the sucking up sites/pubs. Will be interesting to see how this turns out :-)

Looks good, interesting offer.
But I think you might have outed the network in your screenshot there?

^ exactly

lol, that network name sounds familiar

i couldn't get much traffic in CA back when I tried to run on Jumptap, but maybe that's changed past few months.

That is a great offer this should be an easy win, but why are you going with JumpTap knowing that most of their inventory is US?

@boink: Thanks for the heads up

@The Angry Russian: Had a little chat with my rep over at JT and the said they've got quite a significant amount of volume in CA, I'm going to see if this is true or not. If I can't get enough juice over at JT, I'm sure there are plenty of other networks I can go to as well.

Banner-time:

They're all pretty similar, but I decided to switch up the picture and test images first to see which would get the best CTR and work it from there.







These are only the 320x50 banners, but from there I'll be making various sizes.

Banner break-down

Title: Attention grabber and makes them go "WHOA"
Body: Call to action and gives them a reason to click, makes them curious
Picture: Attention grabber - screams SCANDAL

I don't get these follow alongs... You're just handing someone a campaign to test and compete with you?

there's a mobile follow along competition with big prizes so now everyone is submitting follow alongs which yes in essence they are handing over their campaign setup/details

Haha I wonder what the affiliate network is hmmmmmm! Nice set up stache.

Originally Posted by nitroman

I don't get these follow alongs... You're just handing someone a campaign to test and compete with you?

Campaign Creation (Jumptap)

I've just created the campaigns, as well as added the ad groups under them, here's what it looks like:

Campaign:


Targeting

As you can see, I've broken each campaign down by OS platform. The reason for this is because iPhone
and Android traffic convert very differently, so that's just another level of data we're going to get by separating
the two into different campaigns.

I'm also targeting only Canada because this offer accepts only Canadian traffic, as well as only Rogers as the
carrier. Most people would throw up this campaign very broadly with no targeting, this is wrong and will only
cause you to burn money. Read the offer terms or ask your AM for more details if there aren't any. No point
in running traffic to targeting that does not convert.

Tracking

For my tracking link, I'm direct linking with the network's link and added these variables at the end of the link:
JT_CAMPAIGN-JT_ADBUNDLE-JT_KEYWORD-JT_HANDSET-JT_PUBLISHER-JT_SITE

These are JumpTap's tracking variables and are very important when it comes to optimization - this goes for
pretty much all the other blind mobile networks as well. Most of them optimize on a site ID basis - so you've
gotta track these site IDs and weed them out or you'll be losing money. Normally I would use my own tracking
platform, but for the sake of throwing this up quick, I just used the network's tracking link and will be looking in
their sub ID reports and optimize from there.

If you'd like to read more on JumpTap's tracking variables, you can go here: https://support.jumptap.com/index.ph....28optional.29

For categories, I selected all categories (no RON), so I will be able to tell which categories are converting best
(I will be able to see this because I added the category tracking variable to my tracking link 'JT_KEYWORD')

I'm bidding $0.10 for my Android campaign and $0.05 for my iPhone campaign - I know you can get your rep to
lower the bids, so I will address that when I speak to him.

Edit: I forgot to mention that I also split the ads into WAP & APP traffic, so that I could gauge conversions on
each, separately.

Here are some screenshots of my ad groups, so you can further see my exact method of set-up:

Android:


iPhone:


Everything is still pending, so I'll contact my rep shortly and have them expedite the process.

Campaign Creation (Mojiva)

The Angry Russians says there isn't any Canada traffic on JumpTap, but my rep says otherwise...
so instead of waiting around to see whether they're right or wrong, I'm going to go ahead and throw
the campaign up on another network that I know for a fact has some CA traffic.

Here's a screenshot of how I lay out my campaigns:


As you can see, I have split the campaigns between Android and iPhone. With 3 banners per OS,
that gives me 6 campaigns. The minimum CPCs at $0.16 can be a little pricy, but then again, CA
is a pretty competitive place. However, I will talk to my rep to see what I can do about lower CPCs.

Also, here are screenshots of the targeting for each OS campaign:

Android:


iPhone:


As you can see from my targeting, I immediately target the country/carriers that I know will convert.
Take out the extra effort to do this, it will pay off in spades. When you're advertising with Mojiva, you
want to be careful. Their default targeting and "recommended" setting is "All Devices", so this means
desktops, mobile phones, and all other devices will be included as well. In my example above, I chose
only mobile phones and broke it down into which specific types of inventory I wanted on those mobile phones.

There aren't really any variables on Mojiva to pass over, so I'll be tracking conversions through their
ad network pixel... which I need to figure out how to work since it's an image pixel and the offer accepts
only post backs. I did add my own sub IDs though, just so I can go back into the network reports and
take a quick glance to get an overview of things if needed.

Will update further when I get these ads approved! ETA is Monday, seeing as neither of my reps for
these networks are available during the weekends.

Nice post. I'll be curious to see if Mojiva backs out for you at $0.16 cpc.

I've seen this offer around a lot when browsing my phone. I would try more banners types so you know which style/concept perform best then make more around the winning one.

Mojiva definitely has a higher CPC for almost every country, I'm interested to see the ROI comparison from mojiva/JT!

@nitro
Usually your first couple campaigns in a niche/new traffic arena won't be winners, they're just a learning process unless your superman, a liar or got lucky. So with that said having these follow alongs is a learning process for the writer themselves (it's a lot easier to see what you've done right/wrong when writing it out first hand), and it's a learning process for the forums as a whole .. especially when having so many follow alongs to learn from.

Check this out for some variables you can pass along

http://developer.mojiva.com/Mojiva_Macros

Jumptap does have an abundance of Canadian traffic, as long as you don't mind RIM handsets, in which case you probably also hate profitability.

Thanks bmc! What's odd is my rep there told me before (when I was running something else) that they didn't have too many variables for me to pass to my tracking platform. Either he was lazy or had he some other motives haha.

Mojiva Tracking Variables *UPDATE*

Thanks to bmcadvertising, I'll change the links now and add tracking variables - I will be using the following: %DID% (site ID), %CPID% (ad ID), %PHONE_BRAND% (phone brand), and %PHONE_MODEL% (phone model). I'll append them to the end of my tracking link like so: "site%DID%-ad%CPID%-brand%PHONE_BRAND%-model%PHONE_MODEL%"

You can reference the "Mojiva Macros" aka tracking variables (as I call it) here: http://developer.mojiva.com/Mojiva_Macros

No problem man.

Ask your rep about an insertion order. You probably have to put down $1k but if you do, then it opens up lower bids to test. Instead of starting with 16 cents you can try 5 cents etc until you find a good combination of publishers. They don't have a price floor if you're running an insertion order (which is really just changing your payment terms to Net 30 from prepay). Then you just have your rep block the %DID% ID's you don't want.

Originally Posted by bmcadvertising

No problem man.

Ask your rep about an insertion order. You probably have to put down $1k but if you do, then it opens up lower bids to test. Instead of starting with 16 cents you can try 5 cents etc until you find a good combination of publishers. They don't have a price floor if you're running an insertion order (which is really just changing your payment terms to Net 30 from prepay). Then you just have your rep block the %DID% ID's you don't want.

JumpTap Campaigns Approved - Results for 2/19/12

JumpTap Campaigns Overview:

I had my campaigns approved last night and have received some traffic from JumpTap --
here are some screenshots of how things are looking:



As you can see from the screenshot, I'm not really getting much traffic from these operating
systems, even bidding at $0.10 for Android & $0.05 for iPhone - this could be because I'm
bidding the minimum or because there's just not much traffic here like The Angry Russian
mentioned. That's fine, I'll go to a new network... but I can leave this running on JT still while
testing out a few bidding price points, because...

Results:



As you can see, I'm at a profit right now . Not bad for a start! There's plenty of scalability still,
but it may not be with JumpTap.

Remember when I said I was using JumpTap's tracking variables to see what worked? Take a look:

Tracking Report Example:



As you can see from my sub ID reports, JumpTap appended all the data for the variables
I had inputted to the end of my tracking link. For the example above, we see that it was
the CA - Star Secrets - Android campaign that converted, Ad 04 (app traffic) was what caused
the conversion, the category is games, the handset is sonyericsson, and the rest of the stuff
are jumbles of #s that I'd have to send to my rep for more info (site IDs and such).

Quick Stats Overview:

Traffic Source: JumpTap
Stats Date: 2/19/12
Spent: $17.45
Revenue: $60.00
P/L: $42.55

Definitely not bad for a start, so now we'll have to see what other networks have an abundance
of CA traffic and test our campaigns there.

Way to go... love to see those numbers, sick ROI too, try bidding up who knows even if it turns into a $50 - $100 a day campaign it will be low maintenance and you can move on to other traffic sources.

Thanks Angry Russian, will get to it

Bidding Strategy

Here's what I'm going to do:

Bid $0.11 for Ad 1
Bid $0.15 for Ad 2
Bid $0.17 for Ad 3
...
and see if there's any sort of increase in volume.
The spread in bids will give me a clearer idea of
where I need to be at to make this work and still
get a decent amount of volume.

Holy shit, congrats on your early success!

Nice one dude, that's pretty awesome to get something so profitable right off the bat!

Sick stuff Stache!

Next move for you is inmobi. Check it out.

nice stache, great ROI, goes to show if u take an obscure offer that no one else would think to run you can make good money

Thanks everyone! 8-) - I appreciate the tip Mr. Green, will get it up there now!

Next Up...

While waiting for my Mojiva campaigns to receive some traffic, I'm going to be getting
my campaigns up on AirPush, as well as InMobi.

very nice, its like everything is aligned right, your targeting, the offer and your creative. inspiring...

Congrats on hitting profit right away man, thats awesome, I love it when that happens.

Thanks Angry Russian!

I am going to need to create new campaigns/ads for this, seeing as I was direct linking the first time around. I will get this up tonight (split-testing this offer and the other one with a rotator) and contact the reps for approval tomorrow, will update you all on the results!

Here is the page I am split-testing against the original offer:



This offer is a little more broad and not really focused on any one celebrity; like the Star Secrets one, which is featuring Kim K. on it's home page. I am going to go with a more broader ad copy, something along the lines of this: "Celeb SCANDALS"

For those of you interested in seeing what kind of rotator script I'm using, here's the code (so you can do the same, if you're interested in split-testing an offer):

<?php $link[1] = "http://google.com/";
$link[2] = "http://yahoo.com/";
$link[3] = "http://bing.com/";
if(!isset($HTTP_cookie_VARS['link'])){ $n=count($link);
$rand=rand(1,$n); setcookie("link",$rand,time()+3600);
header('location:'.$link[$rand]); }else{ $go=$link[$_COOKIE['link']]; header('location:'.$go); } ?>

Oddly enough, after $50 and around 200 clicks sent to these 2 offers, I haven't received one conversion yet. I'm thinking it could be the ad copy, because I know Star Secrets converts on AirPush, but only when I was using that Kim K ad copy. I'm going to send another $50-$100 tomorrow and see what happens. Will keep you guys posted!

@AngryRussian
As my uncle fast eddie always said conversion rate obviously comes first, but a good payout never hurts.

Can you explain the backend path a bit further that star secrets uses?


@Stache
Can you show both CTRs for kim ads vs scandal ads?

I ran the star secrets offer on JT too a month or so ago and was pretty profitable for me but the lack of volume was the major issue as you've seen. Congrats on the success and look forward to the updates

Originally Posted by stackman

@AngryRussian
As my uncle fast eddie always said conversion rate obviously comes first, but a good payout never hurts.

Can you explain the backend path a bit further that star secrets uses?

@Stache
Can you show both CTRs for kim ads vs scandal ads?

Originally Posted by stackman

@AngryRussian
As my uncle fast eddie always said conversion rate obviously comes first, but a good payout never hurts.

Can you explain the backend path a bit further that star secrets uses?


@Stache
Can you show both CTRs for kim ads vs scandal ads?

I've found by adding an exclusivity element to my copy will normally give a good bump to the CTR. Especially since this demo is probably teens or people who just want to feel important among their friends / in general. During your re-writes maybe change the body text to something like: "Be the 1st to tweet on Kim's latest scandals" or "Be the first to spill the beans on Kim to all your friends" Just thinking out loud.

The latest test was somewhat of a failure, spent $134 and made $12 back, this just goes to show me that the broader ad copy didn't perform as well as something specifically related to the page, such as Kim Kardashian (featured on the Star Secrets page).

Results & Game Plan
After sending 200-300 clicks per offer, at $0.17 per click, I received 2 conversions on Star Secrets. This is by no means a substantial test, but so far, it's looking like Star Secrets is the winner. Here's what I'm going to do next though... instead of throwing this thing into a rotator, I'm going to be making separate campaigns for each offer, basing an ad copy around a celebrity on the page. Such as Kanye West for CelebJuice and Kim Kardashian for Star Secrets.

I'll keep you guys posted and updated on the results! Stay tuned...

Here's another think out loud. Do some celeb research prior to creating your ads. Find a highly trending star to leach off of. Justin Bieber turned 18 today. I hate that kid, but I bet the CTR would be quite high if the creatives those teens saw from you was about some sexy secret between Bieber and someone on his 18th birthday. Yeah, that creative would be good for a day, but he's a hot commodity now and will pull good traffic.

I actually disagree about calling out specific celebs. Having more broad ads works better from our tests by increasing overall CTR. People who read gossip read gossip by calling out specific stars you're actually limiting your ads appeal to those who read gossip and among those who give a fuck about whoever you're calling out.

We try to do it like those sunday Top 10 things.

"Top 10 Celeb Shockers"

I've seen different from my tests, not just with this campaign, with other mobile campaigns as well. I'll set-up a new test to see if the broader approach can beat the more targeted, congruent approach. I personally don't think so, but we will see!

I've been playing some games with ads lately, I'm in Canada and using Rogers. I know your ads by heart

*Status Update:*

I'd like to give you guys quick look at numbers for each network and how close I am to hitting this case study's goal.

Jumptap
Quick stats Overview:
Traffic Source: JumpTap
Stats Date: 2/1/12-3/4/12 ("all time")
Spent: $163.10
Revenue: $318.00
P/L: $154.90

Traffic is still trickling in here at JumpTap, the most profitable of traffic sources for me. I was quite surprised myself, since I've never really used this network before. I'll be looking further into running other offers with them in the near future.

InMobi
Quick stats Overview:
Traffic Source: InMobi
Stats Date: 2/1/12-3/4/12 ("all time")
Spent: $160.52
Revenue: $210.00
P/L: $49.48

InMobi was good, but it seemed like it was really easy for the competition to shut me out. Apparently bids and competition has been going up here, I haven't been able to spend much with them at the $0.07 bid point. Next step: I'll be raising bids, seeing as there is room to move.

AirPush
Quick stats Overview:
Traffic Source: AirPush
Stats Date: 2/1/12-3/4/12 ("all time")
Spent: $546
Revenue: $351.00
P/L: $195

AirPush was a loss for me. There was a decent amount of traffic here and I should've paid more attention, because if I had optimized out ad copies sooner, I wouldn't have lost as much money. The split-test between CelebJuice and Star Secrets didn't go all that bad, spending $130'ish to make $57 (with CelebJuice is currently the "winner" -- I don't nearly have enough data, but so far, CJ's 3 conversions beat out Star Secret's 2 conversions by a lot, since one pays $15 and the other pays $6). I cut out two of the ad copies and left one that was getting a sick EPC, so I'll be working some new ad copies into the mix to see if I can beat it.

Overall profit: $9.38

Pretty far from the overall goal, but I am glad this test started off at a profit. Now that I have all the data I need, it's all about testing new angles based off of the information I have.

How on earth did I miss this one.

All I can say is BOOM!

I'm looking forward to see an update.

I'll make an update when I have some more data to share, at this point, not much to do but work on the campaign and scale it out.

Are you just hitting a limited amount of CA traffic on all the sources right now?

Hey Stack, I'm definitely noticing a low amount of CA volume (at my current bids). I chalked it up to the competition. Ive been told I can get more volume if I raise bids, but I'm at a point where I wouldn't be profitable if I raised it.

Originally Posted by Mr Green

Sick stuff Stache!

Next move for you is inmobi. Check it out.

This is one great follow-along. Motivating and educational

Originally Posted by stache

*InMobi Update*

So I finally spent enough to get enough data for you
guys - here's what I've got so far:

MobAff Stats (20 conversions):


This is a screenshot of the conversion reports from MobAff's tracking platform. As you can see, since I appended the site id's at the end of my tracking link, I know what site id's are converting, instead of going at it blindly.

InMobi Stats ($110.80 spent):


Here you can take a look at how many clicks and impressions I received. The CTR is a little low, so today I am going to be busting out a few new banners to test in order to receive more volume. At $0.07 CPC, this is still profitable, but margins are low... which brings us to:

Optimization:


Again, I went to MobAff's stats reports and pulled up a report of the past 7 days. As you can see, this site id received around 450+ clicks... and at $0.07 CPC, this costed at least $31.50... not to mention I'm sure InMobi overcharged me as well for some "ghost clicks". What I'm going to do now is email my rep and tell them that I want this site id blocked, as well as any others I find (I'm blocking all above 400 clicks ($21 roughly, which is 3.5x my payout). If I had this blocked from the beginning, because I was somehow psychic, I would've saved $31.50+ and have received a nice ROI. Let's take a look at current stats:

Quick stats Overview:
Traffic Source: InMobi
Stats Date: 2/19/12-2/25/12
Spent: $110.80
Revenue: $120.00
P/L: $8.20

Not a huge ROI as of yet, but I've just gotta keep blocking those site id's.