Hannah's Mobile Follow Along (Contest) (58)
I'm a complete newbie to mobile marketing. It's something I've been interested in, but for whatever reasons never actually really did, except for one failed campaign that blew through $100 on JumpTap because I forgot I had started it until a week later.
So now, I'm going to give it another go.
Platform: SiteScout. I've been focusing on media buying for the last couple of months, and so I figured why not test and see if they have a good amount of mobile traffic available. It's not one of the "traditional" sources, so we'll have to see how it goes. What will make it more difficult is that I can't find any sites on their platform that accept 300x50 and 320x50 ads. For this reason, I'm going to be sticking with 300x250 ads, but with the big size I don't really know how it's going to go.
Offer: I'm going to start off with the Cupid UK offer from C2M.
Country: UK
Targets:
- thesun.co.uk
- youtube.com
- failblog.org
As a side note: I have never, ever made anything profitable in the UK with SiteScout. This is part of why I picked this offer. I like a challenge and hope to make this a winner. I'm going to try on these three sites to start with and see if they get any traffic at all before trying to find more sites.
Bid: Starting at $0.10 CPM. I don't know whether or not that's good or bad, but I guess I'll see when I notice how many impressions I'm winning.
Budget: I have three campaigns (one for Android, one for iphone/ipods, one for "other") at $10/day each.
Tracking: Doing 100% of my tracking within SiteScout, using the pixel. I'm a huge fan of this method, and I do it with all of my SS campaigns.
Here's a basic "for dummies" tutorial on how I do my tracking with SS, since I know when I first started this took me hours to figure out, as I had literally never used a pixel before:
Step 1: Enter your affiliate link as the destination URL.
Step 2: Fill out the rest of the campaign information with whatever ads/metrics/sites you want.
Step 3: Save your campaign. Go to "Tools -> Offers" in the toolbar at the top.
Step 4: In the top right hand corner, click "create"
Step 5: Enter your offer info.
Step 6: In the top right hand corner, click "get tags"
Step 7: Copy the "Secure (SSL)" code.
Step 8: Paste into your affiliate network's pixel section:
Now, for the offer itself, here's a screenshot:
And here are the ads I'm going to be running:
Now everything is pending approval, so here's hoping it gets done before the day is out and the SiteScout approval people go have their weekends where they don't approve any ads!
Looking forward to updates!
Looks good! I've done something similar on another traffic source with break even results.
Plan on testing a landing page at any point?
I've read somewhere that with JT your ad's animation loop needs to have a limit of 3.
Is that true, because your ads have an infinity loop.
It is true. JT allows only 3 loops for animated ads.
..BUT this campaign above isn't for Jumptap. It's for Sitescout 
hmate9, I'm not running with JumpTap, I'm using SiteScout.
Originally Posted by stackman
As for a landing page, I probably will split test one in when I get a bit of data back. I like to run DLing to start with, and if I see some conversions I'll throw a LP into the mix after and see which does better. I have no idea if this is a good way to go with mobile though, happy to take any advice!
Jesus, great to see a follow along with mobile inventory on SiteScout. This is something I actually wanted to try myself as well. Good work, keep us posted.
@Hannah
I do the same method most of the time too, DL first, then compare results with 1-2 landers.
I can say out of every niche I've tried so far on Mobile, direct linking has done best with dating so i would stay on the route you have planned.
Thanks Stackman, appreciate the advice!
Everything has been approved (the overall campaign, all placements and all ads are online), but no traffic at all as of yet. I'm not even bidding on impressions. I know SS do this sometimes, usually it starts within 24 hours. If by tomorrow afternoon I don't see any stats at all, I'll double my bid to $0.20 CPM just in case.
If you type m. into the site filter when you are searching on the site tab it will pull up sites starting with m. and those mostly have 320x50 size banners available.
The only problem though is there are a bunch of nitty news type sites that don't allow dating/ringtones ect.
Good luck on your campaign
Originally Posted by htgred
Hannah if you can get decent mobile inventory from SiteScout let me know, I've had pretty shitty experience.
My theory is this... their mobile inventory is regular web pages (not formatted for mobile) that are browsed from mobile devices. So when you run 300x250s its just a random box in the middle of a page, with pinch and zooming your ad may never even have a shot to get noticed.
Talk to sitescout see if they improved their inventory on 300x50, 216x36, and 168x28 banners, those only run on mobile optimized pages and take up much more real estate.
Originally Posted by The Angry Russian
Thanks for letting me know. I think you're right about their mobile inventory being regular pages accessed from mobile devices. However, so far my problem is I've gotten zero impressions bid and (obviously) zero impressions won. It could just be that my ads haven't been whitelisted by the advertiser yet or something, but just in case it's a bid problem I've upped my bid to $0.50 to see if that'll get me traffic. If it's not a bidding problem I'm probably not going to see any traffic until Tuesday at least.
Since upping my bids from $0.10 to $0.50, one of my three campaigns has bid on and won 6 entire impressions (!!!!) and so I doubled it again to $1 to see what will happen. It looks like it might have been a problem with bidding too low.
Originally Posted by Hannah
Originally Posted by sm1810
@ Hanna that was my other problem even if you bid as high as 5.00 you won't see much of anything.
Originally Posted by tap1on
i've *never* in my life bid below $1CPM when launching a new camp.. After all you're buying intel
Today's Update: Angry Russian is right I think. I'm having a ton of trouble getting traffic for any reasonable amounts of money, as will become obvious in the screenshot below:
I know 5 clicks isn't exactly statistically relevant data, but seeing as my costs came to around $8 on a $1.65 payout, I think I can pretty confidently say this is not going to make me money. I basically need to have a 95% CVR to even break even at this CPC and that just isn't going to happen obviously.
As for my ads, there were three ads that got clicks. This ad got the most clicks, at three:
The following two ads got one click each:
Russian you're right about the cost of impressions. What's really interesting is that this is a lot more expensive than non-mobile traffic and I'm interested as to why. I initially assumed that there would be a lot fewer people bidding on the mobile traffic and so it would be a lot cheaper, hence the $0.10 initial bid. Evidently I was completely wrong.
Plus the extremely low CTR pretty much confirms what Russian thinks, that the 300x250 ads aren't really seen on mobile traffic. My CTR is totally abysmal, and only made worse by the fact that I have to bid high to get impressions.
My next plan of action: I'm going to create a number of 300x50 and 320x50 ads, then set them to run RON. Because SiteScout seems to get a low amount of mobile traffic, going RON I think will be the only way to get a good amount of mobile-designed traffic from SiteScout. Hopefully I will see some improvement in CTR, I'm not a fan of paying over $1.50 per click!
When I get these new banners designed I'm going to post them here. I don't do anything on SS on weekends because I find that if you submit things on weekends they sometimes get stuck in limbo forever, so I always wait until business hours to submit anything.
Dr. Sitescout can chip in here but it seems like they haven't fully integrated mobile traffic yet???
Even their sites that accept the mobile ad sizes don't get any traffic - even at very high bids ($5+)
........
Like I said before here is what I think is happening. People who are bidding in the exchange aren't blocking mobile which is why your costs were so high. (2) Takeaways might be
1. If you're buying traditional media try blocking mobile traffic to see if it improves results
2. Mobile traffic from non mobile optimized pages tends to perform poorly??... still need more tests
Originally Posted by The Angry Russian
I can't speak for number 1, because in all of my traditional media buys I have blocked mobile traffic, under the assumption that it would worsen my results.
As for number two, I'm going to do a small test to try and confirm that today. Results to follow...
Here's my quick results for number 2:
I re-started the campaign, but I changed it from bidding on Android (I had three campaigns in total, one for Android, one for IOS and one for "Other" mobile, I changed the Android one for this test) to bidding on Windows 7/Vista/Windows Other/Mac. So basically I took it right off mobile and onto web, to see what different results I got. I still sent visitors to my WAP-formatted LP to keep everything consistent and so that I didn't have to go through the approval process again.
Results: instead of the 0.04% and 0.05% CTR I was looking at with the mobile traffic, my CTR was 0.23% on $11 spend. I also completely blew through the $10 budget that I gave this campaign at the same $1 CPM I was bidding on with mobile. That traffic came in about 2 minutes, I probably could have bid $0.25 CPM and still gotten a good chunk of traffic. However, no conversions from my 29 clicks (not surprised with it being a WAP page and all).
So while I can't speak for the conversion rates, the CTR on my 300x250 ads definitely took a nosedive on mobile devices compared to non-mobile devices.
Now it's time to go make those banners...
I'm sorry for cluttering up my thread with post after post from me, but I promise this is the last one for today (until I get my stats). I've created some mobile sized banners, 300x50 pixels.
SiteScout Mobile Campaign, Round 2:
I'm splitting the campaigns up the same way as last time: one campaign for Android, one campaign for IOS and one campaign for "Other" mobile traffic. The campaigns will have a $10 budget each.
I'm going to start off by bidding $1 CPM for this traffic and will be bidding RON.
I'm still running the same offer, Cupid UK. The landing page is still the same as the one in the first post.
Things I hope to have happen:
1) It looks like one of the problems with the "traditional" sized banners was that a lot of non-mobile advertisers weren't blocking mobile traffic. This caused the bids to be a lot higher than they would be on most mobile platforms, and since I couldn't see any traffic for under $1 CPM, it made it very expensive.
I'm hoping that because I'm now using mobile-sized creatives that there won't be as many "traditional" advertisers in the same spot and hopefully I won't be paying nearly as much for impressions. I'm still going to start at $1 CPM, but I hope what I end up paying will be lower.
2) As my little test above showed, it looks like mobile traffic on traditional display sizes don't get a good CTR at all. 0.05% or so is absolutely terrible, especially when the same ads to the people on computers got almost 5 times the CTR at 0.23%.
I'm hoping that using mobile sized ads will increase my CTR, since those ad sizes are designed for mobile devices.
3) Getting traffic was already a problem in my initial campaign run. The Angry Russian very nicely mentioned to me that he had to bid as high as $5 CPM to see good amounts of traffic at times running mobile on SiteScout. In an attempt to get more traffic at a (hopefully) lower price, I'm going to be running this as a RON campaign.
Here are the banners that I've created for this. I've used the same photos that I used in my original run of ads:
I'll update with my stats later tonight when SiteScout have (hopefully) approved the campaign and I've got some data going.
So yesterday my ads didn't get approved at all. Happens sometimes on Mondays, but so I have zero data for yesterday apart from my little test that I posted above.
This morning my ads got approved, but even at a $1 CPM I'm seeing zero traffic so far. I will give it the 24 hours it sometimes needs (especially since I've never run RON traffic before on SiteScout, so I don't know if it needs additional approval... if anyone who has run RON traffic knows that'd be great!) and if by tomorrow there still isn't any traffic I'll try upping my bids to $2 or $3 CPM.
Not to be too negative too quickly, but I have a sneaking suspicion this campaign isn't going to work out too well!
Hanna don't give up, just get off SiteScout... they aren't a mobile traffic source yet. PM me for my traffic sources if you want to continue testing.
Like Russian said, Sitescout is a mobile designed traffic source (they're just selling the mobile traffic they have). You've gathered a lot of testing info from what you've ran so far i would continue testing with what you've got just with new traffic.
Hannah PM Dr Sitescout on the forums, he will help you get things running on Sitescout. If you don't want to run with sitescout, have a run with inmobi or Mojiva. I don't think anyone is running on those for this contest, but the traffic is solid.
Alright guys, going to move my campaign over somewhere else. Still no traffic on my new ads, so I'm going to re-create this campaign elsewhere and post an update accordingly!
Cheers, thanks for the help, I really appreciate it 
Alright, well I've joined inMobi as per Mr. Green's suggestion and have deposited $50 to my account there. I'm figuring out the ropes and will post an update later. Before I do that however, I want to give one final update about what I learned about mobile traffic and SiteScout.
SiteScout Mobile Final Report
Here are the lessons I learned:
1) Mobile traffic on SiteScout is expensive. When I did my initial test, which was 300x250 ads, I was competing against those advertising non-mobile ads. I found that the cost of the traffic was extremely expensive, and that even at $2 CPM I was getting only trickles of traffic. Usually on SiteScout when I bid $2 CPM that eats up tons of the site's inventory. What I assume happens is that other bidders who advertise in traditional formats, whether they be brand bidders or other affiliates, don't for whatever reason turn off the mobile placements in the campaign setup. So I end up bidding against them, and I suspect there are at least a few brand bidders that bid so high that it's tough to get any mobile traffic.
2) People on mobile devices don't click traditional-sized ads. At least they don't when compared to people on actual computers. While the mobile devices had a CTR of around 0.05%, when I ran the exact same campaign on computers, I got a CTR of 0.23%. I suspect Angry Russian's explanation that the ads are tiny on a mobile screen is the correct one.
3) SiteScout has very little dedicated mobile traffic. I ran a campaign with 300x50 ads, which are mobile sized, and ran it as a RON campaign. I got exactly zero traffic! Maybe my bid wasn't high enough, but regardless, I wasn't getting any impressions whatsoever.
4) While it can be a good source for traditional media buying, SiteScout just isn't there yet as a mobile traffic source. This is what I really set out to find out with this test. I wanted to know if it was possible to run a campaign on SiteScout's mobile traffic that could end up being profitable. As of right now, I sadly need to say the answer is no. Hopefully they get more mobile traffic and placements in the future, but at the moment I just couldn't get anything even close to profitability, let alone being able to scale it afterwards.
To bad mobile didn't work out the way you thought it would. I would be cool to run more mobile dedicated offers on sitescout but as you said, they need to get more inventory. Thanks a lot for your tests there Hannah and I will keep an eye on your upcoming follow alongs :-)
Alright, here's attempt number two.
I didn't get to this during the day because real life things got in the way. This turned out to be a good thing, because midway through the afternoon C2M sent an email saying that all of their WAP offers are being paused. So we're really back to step one.
The Platform: I decided to go with one of the platforms Mr. Green suggested, inMobi. I went with that one in particular because I've seen him recommend it in other threads as well.
The Offer: I've decided to run FirstDate Denmark WAP page on EWA at a payout of $5.40. The reason I chose this offer: I'm staying in the same dating vertical as before. I've had a bit of success with the non-mobile version of this offer in the past (biggest problem was scaling), and want to give the WAP version a shot. Here's a screenshot:
The Ads: I've basically just translated the ads I created for the SS campaign:
The Info: I'm bidding $0.015 per click to start with. The minimum was $0.01 and we'll see if I get any traffic. If not, I'll up the bids to $0.02, $0.03, $0.04, $0.05, $0.10, etc until I start seeing some numbers. The payout on this offer is $5.40 so I can definitely go pretty high on the CPC and still should be able to make this profitable. Same as last time, I'm going to start by direct linking and then throw in a LP into the mix if I see some conversions.
Setting up a Campaign in inMobi:
I found this to be relatively straightforward, except for the ad uploading part, but it was mostly my fault (I didn't realize I didn't need to "import" an ad, I could just click save). Either way, here it is step-by-step:
The first step is just the basics:
Next you set up your call to action stuff:
Then you can target carriers and handsets (I am doing everything except wifi traffic, I accidentally left it checked there but I am taking it out)
Then the bidding info & daily cap:
Finally the tough part: Fill out the info, add a file, click upload, click "track your ad performance" and fill in a subid. When you're done, choose either "add new" or go to "save and continue". Don't click the import button unless you want to import existing ads from a different campaign.
Now I'm just trying to figure out how to add a conversion pixel hopefully before the ads get approved. My questions so far:
1) How do I add a pixel? According to this: http://www.inmobi.com/advertiser/analytics/ it looks like they have some analytics stuff available in-platform, I just can't figure it out just yet.
2) My ads are still set as "draft" and as far as I can tell I have filled everything out that I need to. Is this the inMobi version of "pending" or have I missed something?
So now we'll see! I'm hoping for good things from this campaign, especially since I have run the non-mobile version before with some success. Here's hoping! 
TO Get the ads from them, select the ads and hit run, their tracking is bad, interface is laggy, they have no parameters, they are ok to scale to after u have ur targetting down
Originally Posted by grieve
Go into "Budget" on the left hand side, then go into the campaign, hit "Save and Activate Campaign" at the bottom.
Oh awesome, thanks for that! I never would have figured that out on my own, that is pretty much a worse interface than Lead Impact, and that's definitely saying something!!
Ads are now approved and didn't really get any impressions right away, so I upped my bid to 10 cents per click, we'll see what happens!
Your translation doesnt make sense. PM your ads and I will translate correctly.
Originally Posted by Durden
Update time from me!
Things that are awesome: my CTR (I'm getting 1%+)
Things that suck: my volume (14 clicks woo!)
I upped my bids to 30 cents per click to try and get more traffic.
As stache posted, the inMobi interface is basically the biggest piece of shit ever. The reports are telling me that over the past few days I got 14 clicks for 14 cents. The dashboard part is telling me that today I got 6 clicks for 60 cents, but the dashboard also says if I go to "current month" which includes today that I got the 14 clicks for 14 cents. I'm pretty sure the $0.6 is actually supposed to be $0.06. Either way, this interface is up there with LeadImpact for WTF factor.
Now I've got some fancy new ads that are properly translated as well, but imgur isn't working for me so I shall upload them later They're pending approval at the moment.
Things I'm going to do to try and improve my volume:
1) Increase my bid even more. I'm moving it to $1 per click to see if that makes a difference.
2) Add wifi traffic into the mix. I don't know if this will make a big difference or not, but hopefully it will.
3) I'm going to create campaigns for the same offer but for Sweden and Norway as well. I'll post screenshots, ads, etc when imgur starts working again. This will also let me know if inMobi approve ads during the weekend or not!
If anyone has any other suggestions, happy to hear them!
If the volume doesn't get better I'll keep this campaign going, but I'll also probably try something else in a more popular country that hopefully will have more volume available.
I honestly think it could just be an issue of them not having any traffic in the country you're targeting. Definitely try the other countries and see if you have better luck there.
Ok, cool, will do! Thanks for the advice My new ads haven't been approved yet, so I guess they don't do approvals on weekends.
I'll post my stats for today later today & hopefully I'll have some extra data on Monday.
I didn't really get anything done today, I was on the ferry with no internet access & traveling.
My balance has also dropped to zero with inMobi, which I'm not quite sure why, seeing as my only campaign which I gave a budget of my $50 initial deposit to still has a remaining budget of $48.26 and my reports say that I've spent $1.14.
Total stats on this campaign so far:
Impressions: 2551
Clicks: 24
CTR: 0.94%
Ad Spend: $1.14
Now to find out why all my money's magically disappeared!
Becareful with inMobi, based on your remaining funds they determine when it is best to show your ads... Does not show your ads evenly, so there could be a tome period when they just eat through your remaining funds if you dont set a daily budget. Just my experience with them.
Thanks, I did have a $10/day daily budget set, which is why I definitely am 100% sure that my balance should not be zero.
The same thing happened to me today. Inmobi are rolling out a new UI which might have something to do with it. I just checked my account and my ads have started again.
Well, I was hoping it was just related to the new interface and would be fixed!
It turns out that when you create a campaign with a $50 budget in inMobi, they apparently take that entire $50 from your account budget and allocate it to that one campaign, and it can't be spent on any others.
The upside is that with inMobi, basically all of the "real" settings are set per ad group, including things like country, ads, etc. So I'm going to be creating a new ad group for Sweden and a new ad group for Norway and hope that works. Waiting for ad approval now!
Here are my ads for Sweden:
And a screenshot of the offer:
And here are my updated ads for Denmark, properly translated this time!
edit: durrr, way to forget the Norway ones
Here's Norway:
And of course, the offer screenshot, as you can see is the same as the other but in Norwegian:
just re-adjust (lower) the budget to the actual spend. Then the remaining budget will be back in your account balance.
Originally Posted by leber026
Well, all of my ads have now been approved. I forgot to give thanks to Durden for the translation and also the suggestion of putting the flag icon in my ads as well.
I'm bidding $0.10 CPC in all three ad groups. My Norway and Sweden groups (and my properly translated Danish ads) haven't yet seen any impressions, but hopefully soon!
I don't know how many clicks/impressions are needed to count as statistically relevant data in mobile (though the numbers I have are almost certainly not at statistical relevance yet), but so far it's looking like of my badly translated ads, this one will have the best CTR, with 1.45% off 692 impressions:
The next best ad has a CTR of 1.02% from 683 impressions:
The last three ads are at 0.85%, 0.59% and 0.46% CTR so far.
What will be interesting to me will be if there is going to be much of a difference with the well translated ads. If not, it would possibly indicate that the photo of the girl makes the biggest difference in CTR, as it does with Facebook ads.
I'm also interested in which girls will get the most clicks in Norway and Sweden. I know it's completely unfair to lump all three countries as a single culture just because they share a geographical name, but if it turns out that the three countries like clicking (and hopefully, converting) on a particular girl, then it can make scaling campaigns in Scandinavia that much easier!
I've also sent an email out about applying, at The Angry Russian's suggestion, to MobAff, but haven't heard anything back yet.
Here's hoping for tons of volume from the Scandinavians in March!
My biggest worry about this campaign is the lack of volume! I've advertised in Norway only and saw very very very small amounts of impressions (even with high bids). It's similar with web traffic too, population of 5mil is tiny.
@Hannah
What were the offers you ended up testing in the US for this angle? I can recommend 1 i tested in-case you missed it
Originally Posted by stackman
I haven't tested a US offer with this angle yet, I wanted to see what would happen volume-wise by adding the other Scandinavian countries first. Obviously that's not going to work so yeah, I'd love to hear what offer you recommend! I'll make some ads and launch the new US campaign today!
I realize the contest is basically over, I'll post a final update tomorrow. That said, I'm definitely continuing mobile traffic so I figure even though I won't really have much data (if any) I'm still going to post about what will probably be my last foray into mobile during this contest period.
My Scandinavia campaign's impressions have actually dropped. I got a total of one click today, a 0.65% CTR. No conversion on that click sadly. I'm just going to have to accept that the volume isn't there and move on.
That said, one thing that really, really rings true to me in affiliate marketing is the old stick with one niche and learn it inside and out. So, I'm going to continue with dating. In fact, I'm going back to my original campaign, Cupid UK, which I found on EWA.
Payout: $1.55
Restrictions: No RIM, No Symbian, No Ipod Touch (not going to be a problem as I won't be targetting wifi traffic).
Budget: $40
Daily Budget: $10
Bid: $0.10 CPC (minimum bid in the UK is $0.05)
Offer Screenshot:
Ads:
Targetting: I'll be creating one ad group for each of the following different carriers in the UK. I will not be targetting any wifi traffic.
3 UK
Akamai Servers in UK
Bskyb broadband UK
BT broadband UK
Carphone Warehouse Broadband Services UK
Jersey Airtel GB
Jersey Telecom GB
Manx Telecom Isle of Man
Novarra Proxy UK
O2 UK
Opal Telecom DSL UK
Orange UK
Research In Motion UK
T-Mobile UK
Talk Mobile
Tiscali Broadband UK
Virgin Media UK
Virgin UK
Vodafone UK
Here's hoping the ads are all approved in the morning!
Ads have been approved and I've got my first conversion! Woo! More details in a few hours when England switch over to a new day and so do inMobi's stats
Alright! Collecting a bit of data now!
All of my ads were approved around probably noon-1pm over here, which sadly enough was already around 9pm in the UK, so not too much traffic. I'm hoping I get more traffic tomorrow and can spend my entire budget.
I got one conversion! Here are my stats for today:
I got one conversion to my Cupid UK offer. This was the ad that converted:
It converted on the Vodaphone network. Of course, that's nothing even remotely close to statistically relevant, but hey, it's something!
Cellflirt, Justhookup, and Meetmoi have WAP offers too in US/other countries
Originally Posted by stackman
Right now volume seems to be my main problem. Volume seems to be really hit and miss here. I got 1000 impressions and 7 clicks in basically the first two hours yesterday (and a second conversion woo!) and literally nothing since.
I think I'm going to try increasing my bids to $0.20 and see if that makes a difference.
Post-Contest Summary
Now that Stackman has announced the end of the contest, this is basically what I learned in my foray into mobile:
- SiteScout isn't quite ready for mobile traffic yet. This is too bad since I figured there would be very little competition in mobile on SiteScout. Alas, the volume just wasn't there, and what was there was just too expensive.
- InMobi has a terrible interface, especially if you're just starting out with them. Now that I'm a little bit more used to it it's a lot better, but just be warned if you're starting out with them that there is a bit of a learning curve.
- The good thing about international offers can be the high(er) payouts and the lack of competition. The downside can be the lack of traffic. InMobi hasn't got a lot of Scandinavian traffic.
- InMobi allow you to track each ad individually. I use this feature to split test the carriers and the ads (eg. sid=vodaphoneimg1). While this will probably get to be annoying when I get to the point where I have hundreds of conversions a day, I'm pretty sure it's the only way to track with them. To track accurately, I created one ad group for each carrier in the UK. The downside to this method and the lack of pixel tracking: trying to split test by handset would probably lead me to kill myself.
- Mobile traffic converts. This might seem like an obvious dumb one to people who are used to mobile, but I spent $100 with no conversions by accident once, and had literally never gotten a conversion on mobile traffic in my life. Obviously I knew that other people make big money with it, but it does make a difference to see that money coming into your account. In fact even though I'm very far from having statistically relevant data, I'm currently running at a small profit.
I've still got a lot to learn obviously, but I'm really glad I did this follow along. I've learned a ton about mobile and am definitely going to keep these campaigns going, launch new ones and just generally continue running mobile traffic.
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