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Joey Babineau optimizes US McAfee campaign to profitability with the help of Zeropark support teams (1)

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Hey guys!

Discover how through optimization Joey Babineau managed to find profitable targets in Zeropark while testing a Push campaign with a McAfee antivirus offer. 👇👇

💡 Key Takeaways

• Upping the bids on the target level up to even $0.9 CPC allowed Joey to become more competitive on the 22 best-performing targets
• The best targeting combination for the McAfee US campaign is desktop, Windows 10 for Chrome, and Edge browsers
• 40% of conversions came from Florida and Connecticut
• Nebraska, Connecticut, District of Columbia, Louisiana, and Alabama offered the highest ROIs
• Custom RBO rule paused over 20 unproductive targets
• During the testing phase, only 0.26434% of unique clicks were flagged as suspicious by the Voluum tracker

⚠️ Challenges
As Joey’s primary goal was to find the best targets for his antivirus campaign, the main focus was to cut down sources that did not bring optimal results. Therefore, the testing budget was not intended to bring impressive overall ROIs, but to provide data about how to target the McAfee US campaign in the future.

Dedicated campaign management teams in Zeropark joined forces with Joey on this affiliate marketing adventure. But this one offered a lot of challenges to overcome:

• Winning RTB auctions in a highly-competitive US market
• Finding out which targets provide lots of impressions, but do not convert
• Selecting granular geolocations that bring the most conversions
• Determining the best creative for this Push campaign
• Optimizing day-parting settings
• Finding OS that will suit this campaign best
• Controlling the bids to balance eCPA

🔥 Summary
Overall, Joey’s cooperation with Zeropark provided not only fruitful data regarding targets for future US McAfee campaigns but also brought an insightful look into best-performing creatives and targeting options. The next step is to scale up and run a well-optimized campaign.

Stay tuned for updates, and let’s wish Joey more successful campaigns in the future!

• Thanks to data analysis, Zeropark paused a source that most impressions – 1,151,071. This is because it brought only 990 clicks and not enough conversions
• Testing helped Joey find the best-performing creative (#3) responsible for 50% of conversions.
• Thanks to Zeropark RBO, Joey automatically shut over 20 unwanted targets
• More than 99,7% of clicks provided by Zeropark were marked as clean by an external tracking tool
• Adjusting bids at the target level allowed Joey and his Account Manager to pick out only the most converting publishers
• Successful targeting in the United States is a difficult task, and it’s advised to try out different geos as well

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Magda

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