What are UTM Parameters – And Why you Should Use Them? (1)
I'm sure you have heard about UTM parameters and probably you are already using them.
But what exactly are they and why are they good for tracking?
UTM parameters are simply tags that you add to any URL to filter and then identify all web traffic on a pretty granular level.
These parameters allow you to easily track campaign performance, user behavior and even traffic referrals.
Let’s say you have shared some blog articles on your social media profiles and now want to check each post’s referral traffic.
In such cases UTM tags will make each link unique for each social post.
Such as:
www.yourCoolDomain.com/blog/blogarticle/?utm_source=Facebook
www.yourCoolDomain.com/blog/blogarticle/?utm_source=Instagram
Now, when visitors clicks on those links, the parameters are simply sent to the GA profile, and you’ll easily be able to keep track of the exact number of visitors and users checked on your shared blog posts.
If you are using CPV Lab as your link tracker, then you will do the following:
- define the page only once in the Landing pages section of your campaign
- add an extra token for the utm_source parameter
- use only the Campaign URL with different values for the utm_source parameter for all your social platforms and track the traffic in CPV Lab
To find out more about what UTM parameters are and how to use them, check out our latest blog article here!
Cheers,
Julia
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