Hello there!
I have been running Push notifications since 3 years, always with CPL Campaigns (SOI-DOI). The problem that i am having since the last 14 months is the quality of the leads.
I have some campaigns that start very good, and after the quality review they ending pausing me the offers because the quality is "bad" - They can´t contact the people, the numbers or mails are misspelled, duplicate leads - At the end, i need to start looking for a new offer again.
Also noticed that there are like "seasons" of better quality and "seasons" of poor quality.
To try to improve the quality of the leads i always
- Run with Landing Page (To exclude bad CTR placements or bot placements)
- I build global Blacklist when i identified a poor quality placement.
- Make consistent ads (Ads that are the same what the advertiser is offering)
- Test different traffic sources trying to find the best match Quality-Performance
Anybody is having this problem? Any ideas on how else i can solve this?
Hello, I have written a small guide on this topic in the past and even though it's several years old, it's still VERY relevant.
Check it out: https://stmforum.com/forum/showthrea...guide-for-2017