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Sharing is caring! Case study on USA Dating Campaign (9)

07-26-2022 02:06 PM #1 cupcake (Member)
Sharing is caring! Case study on USA Dating Campaign

Dear STM community!

I’d like to wish you a great week ahead and happy to share with you my case-study.
Probably it could be interesting and useful especially for newbies in dating vertical.

So… guys who’re interested to start working with dating, take a look at my case. Trying to sort out everything to be short and clear! Hope you can catch some ideas.
And feel free to ask any questions!

Geo: USA. As I’ve already mentioned some time ago, when testing a new offer, I always choose USA.
Affiliate network: AdsEmpire – as for me, one of the most popular and trusted guys.
Platform: ExoClick – one of my favorite adnetwork with a great list of sources and strong manager support.
AdFormat: header 300x100 – in my opinion, one of the best ad format with the potentially highest CTR.
Time period: May 06-18, 2022
Offer: together2night.com USA SOI adult - I like the name of the offer, and I’m sure in adult, as it’s always converts better then mainstream.
web/mob $2,4, daily cap 100

Total spends: $ 1 031.98
Revenue: $1 348.80
ROI: 30.7%

I’ve been working with adult dating traffic and networks for a long time, but regularly have to test new offers, since profit is dipping time to time. I quickly took an offer for USA, prepared everything and launched the test. I was in a hurry because I wanted to get things done before the weekend. As a rule, campaigns always convert better on weekends IMHO =)
So I took my top most reliable creatives, uploaded 4 of them, and started testing. On the first day I disabled 3 out of 4 creatives and continued to drive traffic.

This is a LANDING PAGE that was given by the affiliate network:

SOURCE

The ad network which I drove traffic from – ExoClick.
The source – XVIDEOS.
By the way, this source is available directly from TrafficFactory, but due to the huge number of targeting options, it is better to buy from Exoclick.

CREATIVES

I recommend to use prelanding pages. They help to whet user’s appetite and to stimulate him to move on further.
The pre-landing page I used:

Let me show the banners I’ve used. These creatives are my own, I’ve selected them long time ago)

CAMPAIGN SETUP

Frequency Capping – 1/24h
GEO – USA
Device – Mobile
OS – Android, iOS
Browser Language – English,
CPM - $0.077 (smartCPM)
Daily budget - $100

ExoClick daily STATS
Before driving traffic for the first time, I capped the campaign at $100. A couple of days later I left only the banner that showed the best CPA results, and continued to drive traffic to it.

ExoClick banner STATS

Total spend for the period May 06-18, 2022: $ 1 031.98
Profit: $ 316.82
ROI: 30.70%

See you guys in comments!

07-26-2022 10:49 PM #2 affpayinggao (Veteran Member)

Really good insights. Thanks for sharing your lander and banners

07-26-2022 11:18 PM #3 matuloo (Legendary Moderator)

By the way, this source is available directly from TrafficFactory, but due to the huge number of targeting options, it is better to buy from Exoclick.

No wonder you did this with the TT logo all over the Ads, traffic factory would not let this run on their platform directly, even exo tends to reject such banners lately

USA is a great GEO for dating... as long as you're experienced enough to run there, it's always been one of my favs, along with UK.

Thanks for sharing your results with us.

07-27-2022 08:14 AM #4 traffguru ()

Hey Hey

Thanks for sharing your case, its a good result, but I'm sure you can get more than that. Try to launch a few more geos tier1 like GBR/AUS/CA

07-27-2022 01:36 PM #5 cupcake (Member)

Originally Posted by traffguru

Hey Hey

Thanks for sharing your case, its a good result, but I'm sure you can get more than that. Try to launch a few more geos tier1 like GBR/AUS/CA

thanks for your comment!
the idea was to show how i usually start with a new offer, and i prefer to start with USA first

but, you're right, i've already launched AUS, NZL, UK and DEU. The DEU was paused, but the results on AUS, NZL and UK - are pretty good.

07-27-2022 01:39 PM #6 cupcake (Member)

Originally Posted by affpayinggao

Really good insights. Thanks for sharing your lander and banners

thank you, hope it can be useful for some guys.

07-27-2022 02:55 PM #7 adsempire (Senior Member)

Hi @cupcake
Thank you for sharing the case study! We're proud to be chosen and glad to see you as our partner!
Looking forward to more!

07-27-2022 03:05 PM #8 cupcake (Member)

Originally Posted by matuloo

No wonder you did this with the TT logo all over the Ads, traffic factory would not let this run on their platform directly, even exo tends to reject such banners lately

USA is a great GEO for dating... as long as you're experienced enough to run there, it's always been one of my favs, along with UK.

Thanks for sharing your results with us.

@matuloo , thanks for your comment! you're right, now it's an issue to use such creatives on Exo too.
now i'm using the creatives which don't have references to any brands, but those with TT were with the highest CR definitely.
a lil bit later i can share which combination i'm using right now

07-27-2022 10:48 PM #9 matuloo (Legendary Moderator)

Originally Posted by cupcake

Yup, these "branded" banners always worked really well, I've been using those a LOT too

It's a pitty that they dont let this run anymore, but I guess the lawyers from those large platform are quite persuasive so they decided the oblige and limit the usage of such creatives.

But there are always some new ways to try... would love to see what you are running now, don't be shy and show us

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