Hey stackers
anyone noticing Jumptap traffic dries up after a few days of running the campaign?
I start the campaign and it gets good volume, a few days later and the volume just dries up, without blocking sites or anything. I'm seeing this across several campaigns, web & app traffic
Let me konw please
Thanks
Can be many reasons for this.
1. If your ad CTR drops their system sees that your ad no longer delivers high eCPM and stops server... keep your CTR/Bids up
2. Another advertiser came in at a higher Bid/CTR
3. Your campaign was outed and someone else runs it
4. Someone went direct and bought guaranteed inventory at a CPM
Hope that helps.