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A utility app owner got a 27% ($12 416) increase on his main offer campaign. The ProPush case study (1)

07-20-2022 04:08 PM #1 propush (Member)
A utility app owner got a 27% ($12 416) increase on his main offer campaign. The ProPush case study

Today we share our partner’s real story as an app owner. He used ProPush for the first time and achieved 27% of extra monetization on his main offer. How did he do that?

The partner performs both as a publisher and advertiser for his app. His app allows ad placement on an in-app ad platform, and he runs advertising campaigns there to promote the Utility via a PropellerAds network.

Offer details:

Offer: Utility App
GEOs: IN, US, ZA, VN, DE, GB, IT, ID, AR, MY
Conversion type: Install
Pricing model (ProPush side): RevShare (СPM)

To promote the app, our partner sends traffic to a pre-lander that leads to the Google Play and App Store. To boost monetization, he added the ProPush.me Smart Tag to this pre-lander (it looks the same for all GEOs, but adjusts to a user’s browser language).
Our partner added a Smart Tag to his landing page or pre-lander with the default settings. The user flow looked like this:

After the first round of testing, our partner noticed a slight CR decrease in his monetization campaign with a mobile ad network — about 2% which is ok. Our research shows that if you use Propush as additional monetization, the CR of your main funnel can be slightly impacted (1%-2% drop after you set a push tag). Your profit from ProPush will easily cover this slight change in conversion flow.

The partner wanted to increase the ProPush monetization. So, our manager contacted the partner, and together they decided to test an alternative solution: an hour delay before the first push notification. The user flow was changed to:

As a result:

The CR almost bounced back, and the decrease was only 1%
The full cost of paid PropellerAds traffic was $46,141.45
The revenue from ProPush turned out to be $12,416.289

The ProPush revenue made up 27% of the whole traffic price. Impressive, right?
The secret is all about the details. Stats and tests helped our partner to increase the profit. The most amazing thing about it is that he didn't spend too much time and energy on it. The easiest and laziest way to get extra income!
Do you want to have the same result or even higher? Read the full case study, try ProPush and add extra monetization to your main profit without any effort!

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