Clickadu Banner Ads Case Study (3)
*** Moved from the "Vendors" section for more eyeballs by special permission from vortex. ***
Hey there! It’s the Clickadu CPA crew. Today we want to share our brand new case study on Clickadu banner ads.
In this case study, we’ll show how one could gain money and use profitable ad sets via banner ads even with small budgets.
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Period: 16 - 20 May
Traffic Source: Clickadu Banner
Affiliate Network: Adcombo
Vertical: Diet & Weightloss
Flow: Cash on Delivery (COD)
Offer: Green Coffee Grano
OS: Android 10+
Geo: India
State: Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra
Time: 10 am - 6 pm IST (India Standard Time)
Payout: 6.5
Recommended Max Bid: 0.0185
Campaign Budget: 50
Total Budget: 300
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We’ve contacted our good friends from Adcombo and decided to test their Nutra offer, Green Coffee Grano, in India. It has an increased payout of $6.5 with Cash on Delivery (COD) flow. We’ve chosen 3 top ad sets in the advertiser's account suitable for the offer:
As you can see in each campaign we use the same pre-landing, but different landings.
Our designer has prepared 2 banners 300x250 и 300x100 for each of them
1 Ad Set 55184 - 55182:
2 Ad Set 55184 - 51803:
3 Ad Set 55184 - 22671:
Then we’ve discussed offer targetings with our Adcombo manager. It was important to start ads:
1. When the call center is working (10 am - 6 pm IST)
2. Using top OS (Android 10+)
3. To Indian states with the best delivery service (Delhi, Haryana, Punjab, Rajasthan, Gujarat, Chhattisgarh, Uttar Pradesh, Bihar, Madhya)
With these adjustments, we’ve started 6 campaigns. Traffic Inventory of our Self-Service Platform has recommended starting ads with a max bid of 0.0185. For each campaign we’ve set a $50 lifetime budget. So there are our results for 5 days testing period:
•Campaign - campaign name ( pre-landing page - landing page - banner sizes)
•Impressions - the total amount of impressions
•Clicks - the number of clicks
•CTR - click-through rate
•Convs1 - the number of leads
•Convs2 - sales amount
•Convs2 / Convs1 - conversion rate from lead to sale
•Revenue - the total amount of income
•Paid - traffic spending
•Profit - total benefit
•ROAS - return on ad spend rate
Important to notice:
1. The most profitable campaigns are in the second ad set with both male and female creatives used, compared with the first and the third ad sets.
2. Also the conversion rate from lead to a sale in the second ad set is twice higher as the other ad sets
3. 300x250 banners click-through rate is higher than 300 x 100 creatives
Our future plans:
1. Use only the second ad set campaigns and grow budgets on it
2. Put ROAS < 100% sources on the blacklist
3. Testing max bid enlargement to gain even more traffic
4. Come up with the new banners and proceed with the fresh A/B testing to compare old ad sets with the new one
The Conclusion:
Even with a small budget you could successfully test banner ads, choose only good working ad sets and approach the best results
Nice case study! Been looking forward. Will move it to another section for more eyeballs!
Thank you for sharing!
Amy
Thanks a lot! Hope it will be useful!
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