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Mobile content offers on PUSH - does it make sense? (9)

07-05-2022 02:02 PM #1 artur_22 (Member)
Mobile content offers on PUSH - does it make sense?

Hi guys.
Asking for your help with PUSH traffic. I just can't make it work and maybe you will tell what I am doing wrong.

I have been an affiliate for the last 5 years. My niche is mobile content on carrier billing. Both mainstream and adult.
Let's talk about mainstream offers today.

So offers usually look like "download this, fill your mobile number, get sms". It works very well on pops and banners (for adult), but never on push for me.

Click image for larger version.  Name: gyt6676.png  Views: 38  Size: 224.7 KB  ID: 26650

The pic is just an example. I tried many different offers on dozens of networks.
These offers were ok on pops, but not on push.

So my creatives were simple - general message about NEW MESSAGE with download, download manager message, and girls talking about their videos to download, creatives related to download subject if possible.

And nothing worked.
Networks like Propellerads just ate my money in no time. The worst results were on Propeller.
Some smaller networks may convert sometimes but never profitable and volume of traffic is poor.

I tried these networks so far:
Advertiser
Clickadu
DaoPush
EvaDav
FroggyAds
Meduza-Adx
Megapu.sh
MobideaPush
PropellerAds
PushGround
ReachEffect
RichAds
RoxyFoxy
RoyalAds
RUNative
SelfAdvertiser
TrafficShop
TrafficStars
Vimmy
Yeesshh


I came to conclusion that push traffic is overpriced junk

Do you have any tips or ideas how to make friends between mobile content and push or I better give up?

07-05-2022 03:01 PM #2 twinaxe (Senior Moderator)

Hard to tell what´s happening there.

From my experience push is pretty good traffic for mobile content.

These offers were ok on pops, but not on push.
Did you test exactly the same offers that work on pops or did you test just similar offers on push traffic?

07-05-2022 03:33 PM #3 artur_22 (Member)

Quote Originally Posted by twinaxe View Post
Did you test exactly the same offers that work on pops or did you test just similar offers on push traffic?
The same offers of course.
It happens when I want to scale from pop to push.

There 2 pics, offers are the same - pops and push

Click image for larger version.  Name: pop.PNG  Views: 52  Size: 45.1 KB  ID: 26652

Click image for larger version.  Name: push.PNG  Views: 46  Size: 30.4 KB  ID: 26653

Recent tests on mobile content

07-15-2022 08:17 AM #4 mylead (Senior Member)

Hi!

Have you thought about trying another category? The offers of sweepstakes or gamings would be good. Our publishers often choose to advertise these categories in this way. You seem to have a lot of experience with push ads, so maybe you should think about changing the category and trying something else.

Did you mention that you’re mostly working for mobile content, but you’ve tried the desktop promotion? Maybe this will lead to better results. We also wonder if the reason could be an insufficient effective content in push ads. If you wish, you can give us an example of the content you use. However, if you do not want to share it publicly here, please send us a message via PM and send us examples. We are happy to give you tips on what you can change. Push ads really offer a lot of ways to personalize messaging and targeting, so we’ll give you tips on what you can do better.

Best regards, Magda, MyLead.

07-15-2022 11:49 AM #5 matuloo (Legendary Moderator)

Do you send the traffic straight to the offer or is there a pre-lander in your funnel?

07-15-2022 04:14 PM #6 artur_22 (Member)

Quote Originally Posted by matuloo View Post
Do you send the traffic straight to the offer or is there a pre-lander in your funnel?
There is a pre-lander in most cases. Or it would be better to say that I copy my funnel from pops, that already works well.
Should it be direct linking? Push message - click - offer page?
The problem is that these pages usually are just invitations to fill mobile number and send sms in order to subscribe to offer.

07-15-2022 04:17 PM #7 artur_22 (Member)

Quote Originally Posted by mylead View Post
Hi!

Have you thought about trying another category? The offers of sweepstakes or gamings would be good. Our publishers often choose to advertise these categories in this way. You seem to have a lot of experience with push ads, so maybe you should think about changing the category and trying something else.

Did you mention that you’re mostly working for mobile content, but you’ve tried the desktop promotion? Maybe this will lead to better results. We also wonder if the reason could be an insufficient effective content in push ads. If you wish, you can give us an example of the content you use. However, if you do not want to share it publicly here, please send us a message via PM and send us examples. We are happy to give you tips on what you can change. Push ads really offer a lot of ways to personalize messaging and targeting, so we’ll give you tips on what you can do better.

Best regards, Magda, MyLead.
Thanks for your reply.
Latest case - an offer for Portugal, antivirus, subscription via sms, any carrier.
My push creative is an icon of shield (tested best CTR and also got 1 conversion) and text message is about antivirus software might be expired - install new one now.
In portugese of course)

So I've got 1 conversion couple days ago and that's it. Waste of time.

07-15-2022 05:27 PM #8 matuloo (Legendary Moderator)

Quote Originally Posted by artur_22 View Post
There is a pre-lander in most cases. Or it would be better to say that I copy my funnel from pops, that already works well.
Should it be direct linking? Push message - click - offer page?
The problem is that these pages usually are just invitations to fill mobile number and send sms in order to subscribe to offer.
You should try both and also try different types of pre-landers. I've used these super simple "warning" pre landers with push traffic and had great results.

I'm not at my computer now so can't show you a specific example but they all looked similar and basically just had an age or "restricted" content warning.

They all looked similar to these (it's a screen from google image search for inspiration).



In some cases, these did WONDERS to the CVR

07-22-2022 01:25 PM #9 mylead (Senior Member)

Quote Originally Posted by artur_22 View Post
Thanks for your reply.
Latest case - an offer for Portugal, antivirus, subscription via sms, any carrier.
My push creative is an icon of shield (tested best CTR and also got 1 conversion) and text message is about antivirus software might be expired - install new one now.
In portugese of course)

So I've got 1 conversion couple days ago and that's it. Waste of time.

Then we recommend that you try the sweepstakes promotion or something more neutral. In addition, it’s a good idea to create a prelender that represents an article from a site that resembles a well-known portal (a bit like Google News). And on the landing page, there can be an article with the advertised product.

PS: if you promote info about outdated antivirus software on mobile, then maybe it's problem with the choice of offers? I mean I believe not so many people use antivirus software on their phones.

Best regards, Magda, MyLead.

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