More 20.000$ in two weeks on gambling from Australia (2)
Team worked with offer LuckyDraw to Australia on this one. In a couple weeks they get more $20 000. The case is written from the words of the team-leader.
Hello to everyone! There were good work with CIS until January for us. We have always worked in gambling and we explored Facebook so well. But this year out of interest our team decided to try foreign market. And it was great! Of course we had failed tests but in general profit grew pretty well.
Traffic source: Facebook
Offer: LuckyDraw
Campaign time period: 30.03.2022 – 14.04.2022
GEO: Australia
Affiliate Network: Profitov.Partners
Payment model: CPA 250$ FTD
Costs: ~ $14800
Revenue: $35 750
Profit: ~$20 950
ROI: ~141,55%
Team worked with offer LuckyDraw to Australia on this one. In a couple weeks they get more $20 000. The case is written from the words of the team-leader.
Hello to everyone! There were good work with CIS until January for us. We have always worked in gambling and we explored Facebook so well. But this year out of interest our team decided to try foreign market. And it was great! Of course we had failed tests but in general profit grew pretty well.
Choosing an offer
We saw a promotion to offer "Lucky Draw" at telegram channel "Profitov.Partners" with a catchy headline “drive traffic for the highest payouts”. We got in touch with our manager and the stakes were really enjoyable for us. I already had some experience working with Australia traffic and thought why not.
Traffic-driving and targeting settings
We chose Facebook as a traffic source because we worked with it and we know the nuances. So why look for something new if you can do it the old-fashioned way.
We used apps which provided the network. It has good trust rank and app optimization. Also we used purchased “hot” accounts.
The purpose of the ad company — action in the app, purchase.
The targeting settings were as follows:
Audience: mens and womens (Aussies womens are not inferior to men in love at gambling) 25-55 y.o.
GEO: Australia – Sydney, Canberra.
Only mobile devices.
Placement: news feed FB and Insta; Audience Network.
Creatives:
When we chose creatives we took into account that Australians are fans of online casinos. Most of the population play and not treat it as something that is forbidden or shameful. At the same time the residents of Australia do not pursue the goal of earning money. They want to relax and have a good time. Money is just a nice bonus.
Language of creatives – Australians speak english but the point is their language still has its own peculiarities. Also they like abbreviations. Of course you can make creative in english without abbreviations and you`ll be alright but still better take into account these peculiarities. However we don`t bother and made use of Google translator and our school knowledge of the English language.
Otherwise it is the classic story – slots, dynamic music, features, pretty picture and a lot of emotions.
We watched creative examples at the spy-services and took some of the best for our view. Then we thought about how we can change it and send it to the manager (Guys from the “Profitov.Partners” make creatives to their partners technical requirements for free. Thanks a bunch for it to them).
In the first place we made any ad set with different approaches. Three of them grasping at and we scaled to them by accounts.
Results
As a result of the work we got:
2345 installs;
143 deposits;
521 logs;
1к3,64 reg2dep;
1к4,5 install2reg.
Offer showed itself more than good and work with Australians pretty cool as a whole. Scale and increase volumes in the plans.
And statistic screen:
Thanks for sharing! Hope you don't mind that I changed the font (the one you were using was very hard to read) and I've also uploaded your image to imgur so it would show up nice and big.
Amy
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