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Video: The Definitive SEO Guide to Getting Found in Local Searches (Greg Gifford) (5)

06-28-2022 01:50 PM #1 matuloo (Legendary Moderator)
Video: The Definitive SEO Guide to Getting Found in Local Searches (Greg Gifford)

The Definitive SEO Guide to Getting Found in Local Searches

Who is Greg Gifford?

VP of Search, SearchLab

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in local SEO and PPC.

He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations full of actionable tactics and information.

He's got over 18 years of online marketing and web design experience, and his expertise in local SEO has helped hundreds of businesses gain more visibility in local searches.

Connect with the speaker on LinkedIn: https://www.linkedin.com/in/greggifford/

Speech Intro:

Greg Gifford will teach you the ins and outs of local SEO including how it differs from traditional SEO and which signals influence visibility in local searches.

You’ll walk away knowing how to optimize those signals and take advantage of the recent Google Business Profiles updates to bring in more business.

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You can download a PDF with the slides used in the presentation >> here <<
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Some topics covered in the speech:

Why should you focus on local search and how it relates to your business
How is local google search different from the “regular” search
How does local SEO work and why you need to do it
What are the most important factors for local SEO? Which ones you can influence
What is the “Local search ranking factors study”
Gregg goes over all the ranking factors one by one
How to write content that sounds right to the human ear
Where to put your keywords
Do you need blog content on top of the sales content
Greg also covers backlinks… do you need those, what type of links you need, can you buy links, how to get some great and relevant links…
How to utilize reviews to boost SEO and how to trick people into writing the reviews you want them to
How to manage and setup the Google Business Profile

… and more

Gregg also shares links to other relevant presentations, tools etc…

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>> Check this thread for details! <<

06-28-2022 01:53 PM #2 matuloo (Legendary Moderator)

This was likely the BEST presentation about local SEO I have ever watched!

Even if you don't do local SEO, I would still recommend you to watch it as he shares some very good tips on general SEO and some more marketing related subjects that you can easily use.

Greg is an awesome presenter with lot's of energy and tons of knowledge on the subject, I guarantee you won't get bored while watching this one!

06-28-2022 07:21 PM #3 affpayinggao (Veteran Member)

Amazing, great insights!

06-28-2022 09:07 PM #4 jeremie (Moderator)

06-28-2022 09:09 PM #5 matuloo (Legendary Moderator)

Originally Posted by jeremie

Hehe, I wanted to do the exact same thing but had to leave the office right after I've posted the thread

You beat me to it!

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