DIY Tools to promote (5)
We are building out some Ecom funnels for our widest demo DIY products, and looking for some affiliates / networks that focus on Ecom.
Rack-A-Tiers is well established over 25 years selling to Electricians, but these are the wider demo tools we want to really push on Paid.
Here's the regular product pages, funnels would have the breaks on volume, and obviously have a better flow:
https://www.rack-a-tiers.com/product...-pulling-tool/
https://www.rack-a-tiers.com/product/ladder-mate/
https://www.rack-a-tiers.com/product...age-can-ultra/
I'm going to be in Barca for Affiliate World if you want to chat about it
Hello fraser 
DIY style videos are smashing it on TikTok right now, just try to run a search like this: https://www.tiktok.com/search?q=diy%...=1656411746697 and you will see what kind of mad views some of them get.
If you haven't already, I would team up with some skilled tiktoker and build a channel to grow some organic followers. I think it could really work well for you. And you could repurpose the videos on other channels like youtube shorts or insta reels.
Check out this channel for example; https://www.tiktok.com/@toolstour
It's all simple videos showing various tools in action and they have close to 2M followers by now
You got a nice bunch of hole cutting tools, those would be easy to start with and there seems to be something about making holes that attracts viewers
Check this: https://www.tiktok.com/@johnbuildsit...=1656412009117 (2.5M views)
Or this: https://www.tiktok.com/@williamosman...=1656412559439 (1.8M views)
Have you considered something like this already?
ya we've been focused on TT organic running to our product pages, cycling through our tools. https://www.tiktok.com/@rackatierstools?lang=en
Check yesterday's video at 780K views already
We upload those onto IG Reels, generally more stable at 12 - 27K views on good videos.
Youtube shorts have been about 1000 views and die out. We haven't really cracked those yet.
But ya there's some amazing tool vids that blow up like 18.6 mil views: https://www.tiktok.com/@toolsinactio...77894012439855
We sell this tool but the inventor has run out of inventory (he was making them in his shop), we're scrambling to find offshore manufacturing
But ya everyone likes fire - so the vids that are more general interest go bananas. Our big hits are generally electricians arguing about how to do some job, lots of comments = lots of views.
Anyways, ya the organic content engine is already chugging along with copywriters, vid editors, and using electrician influencers that produce demo vids for free product, or we shoot product at the warehouse.
The business has historically been selling to electrical wholesalers across North America - the D2C push just started in Feb when I took over.
Now focused on getting paid rolling with the funnels and on a CPA. i'll prob set up on 3 aff networks and they can deal with aff's daily gripes.
Very nice! Some of your tiktoks really took of nicely
You can help it a lot too... once you have the program setup, either on your own or through a network, reach out to the guys in the niche: bloggers, tool reviews, forum owners etc... and lure them to join the program and start running your products.
Have you considered working with affiliate feeds ? from networks like awin, Cj.com etc etc ? So that you can pull all the products in that ncihe or show the ones where there are promotions ( discounts / sales etc)
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