Types of Offers more suitable for newbies (5)
Hey all,
After combing through alot of the STM forums here and reading everything i could, i came to a few questions.
and im hoping to get feedback from everyone, these questions might be very vague and philisophical almost, but ive been wodnering about them over the weekend
1. are there offers that are more newbie friendly than others?
2. are there certain types of offers that go better with certain traffic types?
3. When testing an offer, should you take 1 offer and try it with all traffic types? At what point do you think its time to cut an offer out?
4. When you test an offer, what is your list of importance?
- Is it the affiliate network?
- Is it the lander?
- Is it the GEO?
- Is it the Traffic Source
- Is it the type of traffic?
- Is it the Mobile vs Desktop?
- Is it the Carrier (Mobile)
Thanks!
Ted
Let me answer some of your questions 
Think about SOI (single opt in) leadgen such as sweeps or dating. Click2sms or click2call or PIN submits have easier flows as well. Check some of the guides/tutorials from @twinaxe, he is focusing on these offers a lot.
Let me explain more. It's not like ecom products wouldnt sell on POPs AT ALL... BUT, sweeps are converting better. So if the majority of your competitors are running sweeps, their returns would be higher than someone pushing ecom offers. As a result, the ecom affiliate won't be able to keep up with the bids and stay profitable.
Another important factor is the targeting options that are available with specific traffic types.
Example again : FB allows deep targeting options, so you can find exactly the buyers you need (it's not as accurate as it used to be prior to the privacy regulations but still). Because of this, you can sell anything on FB. On the other hand, traffic types like POPs have zero interest targeting options, so you cannot really choose who to show your landing pages to. Because of this, you need broad appeal offers for these traffic types... win an iphone... everybody want's this.
It's better to focus on one traffic types and test MANY offers.
When to cut an offer? This is harder to say, since you need certain level of experience to be able to conduct proper tests.
In the beginning, everything you will do will most likely fail, but that doesn't meant the offer is necessarily bad.
Your ultimate goal at the beginning is to find and offer and build a funnel that converts repeatedly. You can only optimize when the conversions flow in.
Again, you listed too many options that you cannot really test at once.
The affiliate networks for example. You cannot join 20 straight away and send traffic to all. It would lock your earnings in multiple places and you would have to wait months to reach minimum payouts everywhere. On top of that, you would only send a trickle of traffic to each of them, which would not benefit you either, as the AMs prefer to give more attention to affiliates who send decent volumes. You need to pick 2 o 3 solid networks and try to build a relationship with your AM. Any solid network has 1000s of offers, so you don't really need 20 of them either.
Just to set one thing straight... I'm not saying not to test or compare, just don't overdo it
Landers can last a long time and there tend to be certain types used over and over with specific offer types. So as long as you are using the right and proven ones, there is no need to test tons of them. Obviously, it's a good idea to do small tweaks and changes in order to refresh those, but this is not AS important as testing offers.
When it comes to the traffic attributes such as mobile/desktop or carrier/wifi... in many cases, you have to focus on specific segments because that's what an offer calls for. Certain flows only work with 3G so it's pointless to send wifi to it. Many offers are built for desktop users, so mobile traffic won't work too well with it and it's also common to see different payouts for each so it's not a good idea to mix these.
As for the GEOs... majority of the offers out there are optimized for one or low amount of GEOs, so again, comparing different GEOs with one offer is not even possible. There are some "international" ones, especially with certain offer and flow types of course, in this case, it makes sense to test several GEOs.
To sum it up: when starting out, it's a good idea to pick SOMETHING and stick to it for a while to gain a better understanding of how it works and learn the basics. I would choose one offer type, one traffic type, one traffic network, one or two affiliate networks and then test all offers of that type that they have in one or limited amount of GEOs. Once you feel like you know what you are doing, up the game and try more traffic sources or different offer types.
Basically, take it one step at a time in order to not overwhelm yourself and to stay focused.
Hi @freedomwithted!
I agree with Matuloo and would like to add a few points, if you don’t mind.
1. I’m not sure if there’re some “newbie friendly offers”, but I’d recommend you to start with SOI pricing model, as it’s more easy to optimize any offer.
2. As for me it’s important:
to analyze the product/offer, to understand who’s your target audience
to find out where you can find this potential audience
If your offer is mainstream serious dating – you’re not going to use porn tubes as your traffic source.
3. I’d recommend to split a few similar offers with 1-2 trusted traffic sources. For example, you take 3 offers and set up campaigns with ExoClick. Then monitor and be ready for optimizing.
4. I agree with Matulloo – that it’s important to choose the affiliate network and adnetwork with traffic sources. Usually affiliate managers ready to advise which offers are with better CR.
Also, to start with, you can try Smartlink. This means you may send all of your traffic to a single link instead of creating different campaigns.
Good luck!
Hey Ted,
I will also share my thoughts about it
Generally we can say that easy conversion flows, low payouts and lower tier geos are more newbie friendly.
One of the reasons is that these things often allow to test more offers for less money.
High volume affiliates often also don´t care about such offers, no matter how good they are.
If someone is making few thousand Dollars per day he´s mostly not interested in an offer that can make $50 profit per day.
For a beginner however such offer could already be a winner that makes first profits.
High payout offers mostly work better on high quality traffic.
For example CPS offers or Casino/Crypto with FTD won´t work that good on pops because they require a rather complicated conversion flow where the visitors have to enter their details and make a payment.
Pop traffic is interruption traffic so it wasn´t the users own intention to visit the offer, it just popped up on their device and interrupted their browsing.
Nonetheless such offers can be very profitable if you can get it running on Google Ads or Facebook where you can more or less target exactly the people you want and where the users have to click your ad themselves to get the offer.
Of course the traffic is more expensive but the quality can be so good that it´s worth it.
On the other hand you can have offers that convert very good but the payout is too low for expensive traffic like Google or FB so that they can be much better for pop or push traffic
Offers that can be promoted more aggressive like cleaners, VPN and such stuff can also work good on pop traffic.
The offer has much more impact on the campaign performance than the traffic type so better try to test as many offers as possible and not as many traffic types as possible.
When it looks good I test it
Hey @freedomwithted
I will try to help you with some of your questions
1. I dont think so, but there are some offers that called sensetive, usualy they are with high payout, and the brand owners watching them closely
2. For sure, but you can find that only by testing the offers with your traffic
3.In my opinion its better to use a smartlink in this case, it will make the testing for you easier
4. All you mentioned is important and can affect the CR%
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