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Click Numbers HAKA/PropellerAds do not correspond (21)

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Hello everybody!

So i'm following Vortex' 40-Day Pop Tutorial - Funnel flux Version and right now i am at day 9. This means that i started my first campaign (which i feel really exited about ).

After running my campaign for few hours i started to check if everything is working fine with my stats. I then realised that my HAKA-Dashboard is showing over 1k clicks, but i don't see any clicks on my PropellerAds campaign.

Maybe some of you had the same issue so i would be really greatful if you could share your experience or some idea on how to solve this problem.

Thanks in advance!

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Can you please post a screenshot of your Propeller dashboard?

In my signature you find a tutorial how to properly insert images

Did you check if you set the correct timeframe in Propeller?

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Hi twinaxe, so here is a screenshot from PropellerAds:


And here is one from HAKA:


Yes, i double checked the timeframe on both platforms.

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4130 views were registered on PropellerAds. These are pop campaigns so you won't see clicks.

Are you using a landing page? The differences in numbers is really big. Perhaps Haka's stats aren't in EST? Do the stats change when you include a bigger timeframe?

Also: The bid looks high! For ID, try $0.70CPM or $0.50CPM or even lower. You'd need to select "CPM" as the bidding model instead of "SmartCPM".


Amy

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Hi Amy, i ran the campaign only on june 23rd.

Here are my stats from last week on HAKA:


And from propellerads:


Thanks for the tip with the bid!

Do you know what some of the reasons may be for the numbers to be that different?

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NP! Please do feel free to ask all the questions you have!

Are you using a landing page?


Amy

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No i am not using a landing page

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Do you use a tracker?

If yes, how many clicks are shown there?

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Yes, I am using FunnelFlux PRO - and here are the numbers:


So basically, three different numbers now

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Certain discrepancy will always be present, it's called clickloss. I wrote a "guide" about it, you can check it here: https://stmforum.com/forum/showthrea...finitive-guide

But the difference isn't usually that high, 10-20% is kinda normal but what you are seeing is way higher.

There could be some tech problem with the setup or you're getting some very poor quality visits/pops from some placements/zones within propeller. These could be some BOTs, for example. Can you break the stats at propeller down a bit deeper and check whether you are getting an abnormally high % of traffic from a specific zone/placement? If so, try to block it and see if it helps.

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Thank you for the guide, great explenation on this topic.

The stats on propeller seem fine to me:


I walked throught the setup of the tracker, websites, offers etc. multiple times but i couldn't find an obvious thing that was missing or wrong.

I am considering to switch from Funnel Flux PRO to Binom and do the whole setup form scratch. Maybe this could help..

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Changing tracker is very unlikely to solve this, as long as everything is setup correctly with the current one you have. FF is a solid product, so there shouldn't be any problems there.

But we never know, so try to reach out to @zeno and ask for help with the FF setup, to make sure there are no issues with that.

One more idea: some GEOs are known for VERY high discrepancies for whatever reason... do you happen to run in some less developed Asian or African country? I know that campaign is labeled as ID Telkomsel, which should mean you target Indonesia... but wanted to ask anyways Have you tried running in some other GEO already, to see if you experience the same problems there?

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The first thing I notice is that in PropellerAds you are using UTC-5 as the time zone. In FunnelFlux you have selected UTC+2. In HAKA its not clear.

The #1 thing you must always first do with comparative reporting is align the time zones, otherwise it's apples to oranges to bananas.

Secondly, I would check that your DNS settings with FunnelFlux Pro, in Cloudflare, are avoiding a common error. You should have an A-record pointing to the IP we give you. But, you should only have ONE. It's quite common to migrate a domain to Cloudflare and import records. Then people add our A-record, not realising they already have one -- giving two competing A-records.

This is normally not allowed in DNS, but with Cloudflare's orange-cloud mode, they do allow it -- and it basically gives poor man's load-balancing where 50% of requests will go to one IP, 50% to another. This is the single most common explanation I have seen for massive click loss while direct-linking.

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As for now i was only running ad's in Indonesia. I'll try different GEO's and we'll see then.

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I think we have found the problem. Yes, i had 2 different A-records. Hopfeully this is it, thank you very much!

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Looks good now.

There´s still a bit of clickloss but that´s in the normal range.

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Let us know if it helped! I hope it does, the loss was too high to be natural.

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Well, so I changed the settings and started a new campaign in the same GEO; these are the numbers:

Propeller


FunnelFlux


HAKA


A big chunk of clickloss is still happening, but it is much better than the last campaign.

But the great thing is that I have made my first ever conversion (although it is obviously accidental, it still feels freaking amazing!!)

As of now, I will keep on with the settings in place and monitor the next few campaigns. Thank you all for helping!

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The lost % still seems a little bit high to me as it's still around 25% from propeller to the tracker... but I've seen worse in some GEOs. I don't run anything in Indonesia now... maybe @twinaxe does and could share his loss % ?

BTW: how long did you wait after you have made the change? It might need some time to fully propagate.

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I did wait for at least 4-5 hours, before I started the new campaign.

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Yeah that's pretty hefty click loss.

The loss from PropellerAds > FF is about 25%. We have an edge server in Singapore, so there shouldn't be much latency for Indonesia users to load URLs (assuming the proxying through Cloudflare is working fine). They don't need to wait for the link to redirect and load fully to be counted as a visit, so high click loss here suggests poor connectivity and that a lot of them don't get to the point of the request getting to our server.

In all likelihood, its users with poor internet connections, where the DNS lookup, initial connect (SSL) to Cloudflare, and so on is quite slow > a significant number close the pop/tab/whatever. In most cases where a SaaS tracker has servers quite close to users, high click loss is often a last-mile problem, i.e. user device > their ISP > getting the request to the tracker server in the first place.

Then there's the FF > HAKA click loss, which is also about 25%. Given the drop is similar in both places, to me it again suggests quite a lot of connectivity bleed here (tho I don't know where HAKA's platform servers are).

One of the costs of dealing with traffic in countries like Indonesia -- high click loss is to be expected.

That being said, I'll do some tests on our Asia edge to see if there's anything funky going on with Indonesia.

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UPDATE: no luck -- tested with an Indonesian VPN and it seems to be responding quickly as expected.



Could you send me your campaign link by DM or via FunnelFlux support chat? I can't do much further, but can look at logs of requests and glean some info on their latency.

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