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6 Revenue Driving Email Automations - $1 Million Dollar Case Study (Jess Vassallo) (1)

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Jess Vassallo: 6 Epic Revenue Driving Email Automations — Inside our $1 Million Dollar Case Study






Who is Jess Vassallo?

Founder, Evocative Media

Jess Vassallo is the founder and Head of Growth of Evocative Media, an ecommerce growth marketing agency based in Sydney, Australia.

Jess and her team have successfully generated more than $58 million in tracked revenue for their ecommerce clients through email marketing, paid social, Google advertising and SMS marketing in the past year.

Since 2014, Jess has been pioneering positive change in digital marketing by focusing on holistic, data-led strategies and advocating for more transparency in the industry.

Connect with the speaker on LinkedIn: https://www.linkedin.com/in/jessicavassallo/


Speech Intro:

Jess Vassallo lets you take a peek behind the scenes of a $1M case study.

Discover the 5 most epic revenue-driving email automations for your ecom store.

Spike your AOV with her proven strategies. Amplify customer engagement through progressive customer profiling and personalization.

Find out how to leverage customer reviews to encourage first-time buyers and repeat purchasers.

Jess will teach you to skyrocket your AOV and minimize churn.


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You can download a PDF with the slides used in the presentation >> here <<
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Some topics covered in the speech:

• Email flows setups, how much should email revenue account for compared to the totals.
• Jess talks about their Top 6 revenue driving email flows that they incorporate for all their clients.
• Throughout the presentation, Jess goes over all of the 6 automations and explains how to setup each of them.
• The 6 flows are: Welcome series, Abandoned cart series, Browse abandoned series, Post purchase series, Back in store series and Customer winback series.
• Jess gives in-depth details about all the series, when to launch them, who to send these to, which ones bring in the most revenue, what audiences to exclude from some of them… this is really actionable advice that you can use to perfect your email strategies.
• In case you are using (or plan to) Klaviyo, Jess also shows snapshots of their Klaviyo setup for the various series.
• Jess also shares examples of the particular emails that they have used.
• In case you are wondering about how to grow your email or SMS list, Jess has you covered too. She shares their 6 Top email list growth and sms list growth strategies.

… and more


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