Whitehat Home Improvement LeadGen – a sustainably profitable campaign (3)
Whitehat Home Improvement LeadGen – a sustainably profitable campaign
*** Posted outside of "Vendors" section by special permission from vortex - high quality case study ***
One of our affiliates has shared a case study on home improvement leadgen that we think you should see. Check out how scaling volumes with a stable ROI turns into massive paydays over 3 months, with warmed up FB Ads accounts and fanpages as a bonus.
In February 2022, we started buying traffic for a roofing leadgen offer in the home improvement niche. Roofing is an ever-growing industry in the US, so there will be no shortage of leads in the near future. We chose this vertical aiming for long-term profit, and as you will see by the end of this case, whitehat leadgen was the right choice for a sustainably profitable campaign.
We had a pretty simple angle in terms of creatives: show a deteriorated roof that needs fixing, and then some workers fixing it. We used Facebook traffic (a single FB Ads account with one credit card attached) and sent the traffic through a prelander.
Time period: 01.02.22 – 03.03.22:
- GEO: USA
- Targeting: men and women 43+:
- Placement: Facebook feed
- Platform: mobile (Android+iOS)
- Prelander:
- Landing page: https://www.homequote.io/home-quote/roofing
- Ad spend: $10287
- Revenue: $11559
- ROI: 11%
- Profit: $1271
- Creatives:
We managed to hit 30% ROI on launch day and began optimizing to keep that level of profitability in the long term. It is much easier to do when you don’t have to worry about creatives getting blocked and accounts getting banned. The first step was adjusting our targeting based on a list of zip codes provided by the advertiser.
The next stage of our campaign was basically us switching up our banners. Once a leadgen campaign gets going, it can be pretty self-sustaining for a long time. From March to April, we were getting 15-20% ROI with the following setup:
Time period: 05.03.22 – 01.04.22:
- GEO: USA
- Targeting: men and women 43+:
- Placement: Facebook feed
- Platform: mobile (Android+iOS)
- Prelander:
- Landing page: https://www.homequote.io/home-quote/roofing
- Ad spend: $82351
- Revenue: $101669
- ROI: 19%
- Profit: $19317
- Creatives:
It’s not the highest profit margin you have ever seen, but the safety and longevity of campaigns more than makes up for it.
Affiliates are often tempted to run less compliant creatives to get a quick ROI boost, but we would advise against it. It’s quickly noticeable, and it’s just not the best vertical for it in general. You can lose a lot of money on a test that you won’t be able to get back, so it’s much better to run compliant creatives and take home that 15-20% ROI. Plus, the market is very sensitive, so testing gray funnels, even on low volumes, runs the risk of your account manager closing down access to the offer you are running and other top offers for you.
Here are our main conclusions on how and why to run whitehat leadgen on Facebook:
1. Warming up accounts with a ROI-positive whitehat offer. You can make money while working on breaking through the $50 daily spend limit.
2. Building up your BM for a credit line with a long-running profitable offer without spend restrictions.
3. Building up a sustainable fanpage. Running whitehat leadgen gets you a trusted fanpage that you will be able to share to other accounts. This is especially useful now, as FB keeps banning fanpages.
4. Stable ROI and predictable profits. Whitehat leadgen has a lot less risks than other verticals, both in terms of accounts and the offers themselves. You can safely grow volume, and thus, profits.
5. Evergreen US market, where lead buyers are always looking for quality traffic. Again, more volume - more profit.
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Thanks for the content, I really appreciate it. Maybe I can test it on TikTok?
Yes, of course you can! Try and you'll get a high ROI)
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