How to Generate Killer Big Ideas and Unique Hooks in Under 30 Minutes (Stefan Georgi) (1)
How to Generate Killer Big Ideas and Unique Hooks in Under 30 Minutes (Stefan Georgi)
Stefan Georgi: How to Generate Killer Big Ideas and Unique Hooks in Under 30 Minutes
Who is Stefan Georgi?
CEO, Copy Accelerator
Stefan Georgi is considered by many to be the best direct response copywriter working today.
Since 2012, he's helped clients generate over a billion dollars in sales with his words and strategies.
Clients and people Stefan has written for include Tommy Chong, Mike Tyson, Tony Horton, VShred, Golden Hippo, Dr. Claudia Aguirre, Dr. Philip Goglia, and many others.
Today Stefan is still active and also runs one of the most successful copywriting training academies in the U.S.
Connect with the speaker on LinkedIn: https://www.linkedin.com/in/stefanpaulgeorgi/
Speech Intro:
Copywriting legend Stefan Georgi reveals his 3-step formula for generating hooks and big ideas "on demand."
He'll show you the 5 easiest places on the Internet to find unique hooks for ads (no matter what market you're in).
You'll find out how using simple metaphors can increase your ad's conversions by a whopping 60% or more.
Finally, Stefan will uncover his "ethical appropriation" strategy that ensures your ad’s big ideas are resonating with your target market.
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You can download a PDF with the slides used in the presentation >> here <<
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Some topics covered in the speech:
- The presentation starts with a quick career summary and what Stefan achieved and I can tell you it's a pretty impressive resume
- What defines a BIG idea. Several examples are provided, each one with an explanation.
- How can you come up with your own BIG ideas? Stefan describes 3 stages of ideas : Known, Emerging, Hidden. Which ones should you focus on, where’s the sweet spot?
- How to find hidden ideas? Stefan talks about a 7 part process of discovering promising hidden ideas.
- Stefan also provides examples on how to go through these parts and how it helps him to identify worthy ideas to use in the copy. He uses a senior housing problem as the example and it’s very interesting to follow his way of thinking and exploring the ideas and doing research.
- How to determine when a sweet spot idea has organic momentum that you could make use of.
- How to identify and use the Virality effect. Does your idea even have the virality potential?
- Stefan basically shows you the whole process of coming up with an idea, verifying it has the potential, how to do research on it and how to write a simple to understand copy.
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