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Looking for Affiliate to promo our red light therapy device, Is it possible? (6)

06-19-2022 01:25 PM #1 doratid (Member)
Looking for Affiliate to promo our red light therapy device, Is it possible?

Hello, We are selling red light therapy device on a Shopify store, We are considering open a Shareasale merchant account, Do you think Affiliate willing to promo this kind of products? If it is not a good idea, you opinion might save $550 of the Shareasale merchant account for us, Thanks very much.

06-20-2022 04:04 AM #2 vortex (Senior Moderator)

Quote Originally Posted by doratid View Post
Hello, We are selling red light therapy device on a Shopify store, We are considering open a Shareasale merchant account, Do you think Affiliate willing to promo this kind of products? If it is not a good idea, you opinion might save $550 of the Shareasale merchant account for us, Thanks very much.
I've never had a shareasale merchant account, but I've promoted products from shareasale as an affiliate for years.

I would personally be very interested in promoting this type of product as an affiliate! There are SO many different angles we can use. Pain relief, insomnia cure, skin health / anti-aging, energy and focus....shouldn't be hard to sell if the commissions is decent!

In addition to joining shareasale, you may also want to speak with affiliate networks that specialize in ecom products, such as Verve Direct (used to be DFO Global), GiddyUp, Carousel (used to be Jumbleberry). It won't cost you anything to start a conversation!

Best of luck!



Amy

06-20-2022 10:49 AM #3 matuloo (Legendary Moderator)

Quote Originally Posted by doratid View Post
Hello, We are selling red light therapy device on a Shopify store, We are considering open a Shareasale merchant account, Do you think Affiliate willing to promo this kind of products? If it is not a good idea, you opinion might save $550 of the Shareasale merchant account for us, Thanks very much.
As Amy has mentioned, plenty of affiliates are promoting shareasale products, its definitely one of the most popular platforms. If I'm not wrong, cj.com would be another good option.

AMy has suggested several more platforms, I'm not sure what their onboarding process is and what kinda requirements they have to list a product, but it never hurts to ask

It's hard to say how many would be interesting in a product like yours, but there definitely must be some who have the right audience for it.

If it is not a good idea, you opinion might save $550 of the Shareasale merchant account for us
You need to look at the situation this way: if you want to work with affiliates, you need to have certain infrastructure in place. Some sort of tracking, payment systems, anti-fraud setup etc... You can either decide to handle all of this on your own and have something coded or use one of the affiliate tracking options out there, or you can try to work with an already established networks.

Setting it up on your own would come with a significant expense, much higher than then the $550 fee from shareasale. You would also need some extra man power to manage the affiliates. On the other hand, you would get to keep bigger part of the margin since you wouldnt have to pay the network their cut.

BUT, in this case you would also need to find the affiliates on your own and that might be very hard.

Shareasale (or any other network) already has tons of affiliates who work with them and many of them are constantly looking for new products to promote. If your product is good and unique, the AMs might even do the extra work of pitching your product to their proven affiliates. This can be of HUGE value to you.

If I was in your shoes, I would definitely try to work with a network first, it will be faster to setup, it should be easier to get some affiliates to test your product and let's not forger about the reputation and security layer that an established network can provide to the affiliates... they should be more willing to run a shareasale product, compared to working with a new program that they have never heard of.

And this doesnt mean you cannot work on finding some affiliates yourself... you can reach out to those in your niche, attend some related conferences, talk to review portals and influencers and have them review your product... there is a lot that you can try.

06-21-2022 10:06 AM #4 doratid (Member)

Thank you for the amazing advice about red light therapy product promoting. I think this is the best advice we got so far.

We have tried many traffic source to promo the product, Like Facebook, Google search ads.

On facebook ads platform, It is hard to target specific interest group nowaday because IOS 14 update, and they don't even delete medical interest in thire system, The ROAS is pretty horrible, Like 0.9, I tried every thing to optimize the ads, like creative, ad copy etc, But this kind of product is very hard to Convert customer in top funnel without education users.

On Google search ads platform, The problem is there is not many buying keyword for this kind of product, Most of the keywords is informational keywords, the Roas even worse than Facebook ads.

So, I am considering other traffic source, Like Native or affiliate network, Do you think Native is a good way for physical product like this, Cause i found one of my competitor is running native ads now, like this one, https://gnoticias.produtosirresistiv...hJiB0bCkoO-zAQ, I don't know is it ok to put a link in the post, If it is not allow, I will delete the link.

Or any other better idea, Thanks!

06-21-2022 10:59 AM #5 matuloo (Legendary Moderator)

On facebook ads platform, It is hard to target specific interest group nowaday because IOS 14 update, and they don't even delete medical interest in thire system, The ROAS is pretty horrible, Like 0.9, I tried every thing to optimize the ads, like creative, ad copy etc, But this kind of product is very hard to Convert customer in top funnel without education users.
FB is not what it used to be, the privacy regulations influenced their AI in a big way. Right now, the algo is kind of blind in many cases and as a result, they cannot find the right audience for many products.

But, this doesn't mean the traffic is worse or cannot convert... it's still the same users after all. What has changed is the strategy you need to take. You can no longer rely on the algorithm to do all the work and find the buyers for you, most of the work has to be done on the creative side again. This is what it used to be in the past and looks like we are going back to the "old model" where we need to focus on our creatives and make sure to do most of the selling there.

Mirella Crespi made a nice presentation about the creative side of things on one of the past EcomWorld conferences, the summary is here: https://stmforum.com/forum/showthrea...irella-Crespi)

I wanted to emebed the full speech for you, but Vimeo has some trouble right now and part of their functionalities are not working, once they go back to normal, I will emebed the video so you can watch it.

EDIT: ok it worked, the replay of Mirella's speech is embeded in the post I linked 2 lines above.

There are several speeches that you might find value in btw, here is another one, Duane is talking about how to use Google shopping: https://stmforum.com/forum/showthrea...-(Duane-Brown)

Check this forum section for more replays: https://stmforum.com/forum/forumdisp...Treasure-Chest
The EcomWorld speeches should be the most relevant for you. We are posting new replays every week so keep an eye on that section

So, I am considering other traffic source, Like Native or affiliate network, Do you think Native is a good way for physical product like this
Posting links is fine, don't worry about it.

Native definitely is one of those traffic types where products like yours could sell. You will need a super strong sales page and you need to be prepared to take quite heavy loses in the beginning though. That's what native is like.

06-23-2022 09:18 PM #6 vortex (Senior Moderator)

On facebook ads platform, It is hard to target specific interest group nowaday because IOS 14 update, and they don't even delete medical interest in thire system, The ROAS is pretty horrible, Like 0.9, I tried every thing to optimize the ads, like creative, ad copy etc, But this kind of product is very hard to Convert customer in top funnel without education users.
As Mirella pointed out in her presentation, on FB post-IOS14, your ads have to PRE-QUALIFY prospects such that only your ideal customers would click on them. This is the first-party data FB is mainly depending on now in order to know who to serve your ads to.

https://stmforum.com/forum/showthrea...irella-Crespi)

Let me provide some words of motivation: Your product can solve some pretty broad/common problems! A LOT of people have chronic pain, suffer from insomnia, want to improve their skin, look younger, regain their energy and improve their focus.

Look up some stats if you don't believe me. Examples:







Your product can work by targeting broad! So don't lose heart - you don't necessarily need to target by interest to sell this product!

I know it has become harder. But it just means you need to do more testing and become a better marketer. Ready to rise to the challenge?


Several things to try:


1)Be aware of the 5 stages of awareness (pun intended!)

5 Stages of Awareness:
Stage 1: Unaware.
Stage 2: Pain Aware or Problem Aware.
Stage 3: Solution Aware.
Stage 4: Product Aware.
Stage 5: Most Aware.

What you'll be doing mainly, is get the audience from stage 2 to stages 3->4->5.

And you would DEFINITELY want to set up different funnels for EACH pain/problem (i.e. one for chronic pain, one for insomnia, one for anti-aging, one for energy and focus, etc.).


2)Test different funnel flows that will allow you to educate and sell to your audience more effectively.

a)You can collects leads first, then nurture them. Either use FB's lead gen ads or an opt-in form on your site. Then educate them through emails/sms/webinars/whatever else. This will give you PLENTY of opportunities to turn cold traffic into buyers!

b)Work harder on making landing pages sell more effectively. Test VSLs. Or webinars that run 24/7. Or both (i.e. VSLs with short vids where people can sign up for the webinar).


3)Design different ads to target each audience, and retarget the clickers with more ads. For example, make some video ads to attract people that have chronic pain. Tell them WHAT is causing the pain and HOW your product can effectively and easily eliminate the root cause of the pain. Then build a custom audience for people that click on these ads and retarget them with more ads to get them from stage 2->5 - explainer videos that explain in detail how your product works to eliminate pain, testimonials customers that are now pain-free, comparison of your product with other brands to show why yours is the one to buy, etc.

And of course you'd want to do this for each interest/audience.


4)Have you tried to promote this on Tiktok? Although the average age of the audience is on the younger side, there are more and more older people joining Tiktok every day. Would be nice to test later on.


Hope this helps! I really do believe this type of product has a lot of potential. Best of luck and please feel free to continue the discussion!



Amy

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