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Video: How to Scale Your YouTube Ads to $5K/Day & Beyond (Tommie Powers) (1)

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Tommie Powers - How to Scale Your YouTube Ads to $5K/Day & Beyond





Who is Tommie Powers?

Founder, Tommie Traffic

Tommie Powers aka “Tommie Traffic” is an investor & digital advertising growth hacker with over 15 years experience.

Since 2007, he’s spent and consulted on over $120M in digital advertising that has resulted in over $550M in revenue.

Connect with the speaker on LinkedIn: https://www.linkedin.com/in/tommiepowers/


Speech Intro:

Tommie Powers will share the 3 C's of the overachiever's strategy for building a scalable YouTube gameplan.

You'll find out how to create and capitalize on the algorithm momentum to scale.

Tommie will give you creative and messaging strategies, revealing what the data shows from 3 videos, on 3 different accounts, with nearly $1M spend.

You'll walk away with a complete campaign setup and understand the importance of testing protocols launch sequences for developing a scalable framework with consistent performance.


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You can download a PDF with the slides used in the presentation >> here <<
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Some topics covered in the speech:

• The definition of Scale.
• The 3 C’s : Creative, Campaigns, Conversions
• Algorithm Momentum: How to build momentum with YouTube algorithm? What's the minimum amount of conversions, purchases and smaller actions that you need to reach?
• How to determine budget? The definitions of Aggressive, Moderate and Safe budgets.
• When to hit the Reset button? Tommie defines several levels depending on the budget strategy.
• Decision Tree - what's the minimum initial ROI and what actions to take based on that? When to restart from scratch?
• Conversion Flow - Define your conversion actions for every single step in the flow. Identify drop-offs and optimization opportunities. The lower value actions can help with the momentum.
• Creatives - Tommie goes over the basics of creative creation and key elements that drive conversions. What view and CTR rate to aim for.
• Data always tells a story - Tommie presents an analysis of 3 Ad videos, each spending around $1 million in ad spend. He reveals 3 major points that all these campaigns had in common.
• Campaigns - Tommie talks about how they launch campaigns, what goals and metrics they aim for, what’s their approach for testing creatives, when is the time to kill some campaigns and start new ones and so on…

… and more




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