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Video: Scaling Campaigns With Irresistible Offers, Influencers and Viral Giveaways (1)

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Jack Paxton - Scaling Your Ad Campaigns With Irresistible Offers, Influencers, and Viral Giveaways


Who is Jack Paxton?

Ecommerce Manager, Top Growth Marketing

Jack helps companies scale using ads. Since 2011, he’s started Top Growth Marketing and accumulated over $200 million in profitable ad spend working with $100/day to $100,000/day budgets.

After identifying the power of virality and incentivization, he then co-founded VYPER, a contest & giveaway builder.

Jack then co-founded Hyax, a design-focused funnel & course builder, and Hy.page, a bio link monetization tool.

Connect with the speaker on LinkedIn: https://www.linkedin.com/in/jackpaxton/


Speech Intro:

Discover how to get cheaper traffic and boost shares, convert ad traffic into paying customers, and scale profitably with ads.

Jack Paxton will coach you on the latest and most effective methods demonstrating how he uses calculators to set up a campaign for optimal success.

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You can download a PDF with the slides used in the presentation >> here <<
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Some topics covered in the speech:

• The problem with scaling brands.
• More traffic & Profit - how to reach this? Jack talks about creating better offers, better distribution of traffic by using influencers and giveaways, how to read numbers and how to diversify your traffic sources.
• Understanding profitability - LTV, AOV, CTR, CVR, ROI - what ranges should you aim for with each of these formulas?
• Unit Economics - Jack shows a spreadsheet used to calculate the numbers. You can find it in the downloadable slides. It will help you to understand where you need to improve in order to grow your profits.
• What’s an offer, how can I use them? Jack shares a lot of tips and example on creating offers. The main approaches are Bundling, Gift with purchase, Holiday / Experience offers… examples are provided for each of these.
• Scaling with influencers, giveaways and Ads.
• Influencers - when to start with this channel, what metrics to look at when selecting influencers, when to use an influencer, how to approach them, best practice tips.
• Gamified Giveaways - what data to collect, how to setup, what combinations work, how this affects CPM.
• Paid Ads - is it the fastest way to scale a brand and the only option you need? What do you need to figure out first, what’s the possible cost, how scalable is this.

Jack gives a lot of examples for anything he mentions in the presentation, you can see lot’s of these example in the slides that you can download >> HERE <<


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Attend the next Adworld Confference for FREE, just because you are an STM member!

>> Check this thread for details! <<

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