Bing ADS, how useless is 1 to 10? (5)

For me 11.

Although there is potential, because MSN inventory is highly converting for some ecomm products.

Taboola has a partnership with Micosoft and I must say that conversions are great on those placements, but that's only if the campaign is on Taboola.

In fact, when I create the same campaigns by trying the Bing ADS platform directly, with display ads, I don't convert anything.

Native is confirmed as an "intelligent" format, very clear, but I don't understand why all this difference ...

Is anyone having ROI with Bing ADS?

Bing PPC search ads are awesome. In many ways better than Google Ads.

I have not used the Microsoft Display Ads on Bing, in fact, I'm stupid enough that I had never even thought to try it.

My guess is though, their supply side widgets through Taboola etc. are already full (not for sale) and you probably won't get access to a lot of the good stuff unless you're gonna pony up some huge spend and bids. If that's the case, find an actual rep and ask them.

Unfortunately, finding a MS Ad rep that isn't named Sunil and has any clue about access to the SSP information sounds impossible to me. May have to network a bit to figure it out.

Actually it is through Taboola that I can get many conversions on MSN placements, while when I go to create Bing display ads, I get maybe 10 clicks a day ...

Let me explain better by bringing data from Taboola:

Ecomm product
Geo: Italy
Price: 89 €
Payout: € 19

MSN Italy widgets:
CPA: € 10,923
CPC € 0.059
Conversion Rate: 0.54%
vCTR: 1.61%

Excellent results, but they are not repeated on Bing ADS, as I get very few clicks from them and they are super expensive.

I don't know what kind of agreement Microsoft has with Taboola in Italy but I thought I'd do a smart thing to replicate the same campaign on Bing display ...

But there is no volume, perhaps it is a problem relating only to Italy ...

I will try to contact Sunil, Raj or maybe Rama...

Originally Posted by just_g

Actually it is through Taboola that I can get many conversions on MSN placements, while when I go to create Bing display ads, I get maybe 10 clicks a day ...

Let me explain better by bringing data from Taboola:

Ecomm product
Geo: Italy
Price: 89 €
Payout: € 19

MSN Italy widgets:
CPA: € 10,923
CPC € 0.059
Conversion Rate: 0.54%
vCTR: 1.61%

Excellent results, but they are not repeated on Bing ADS, as I get very few clicks from them and they are super expensive.

I don't know what kind of agreement Microsoft has with Taboola in Italy but I thought I'd do a smart thing to replicate the same campaign on Bing display ...

But there is no volume, perhaps it is a problem relating only to Italy ...

I will try to contact Sunil, Raj or maybe Rama...

Oh ok got it, thanks for the clarification Jaybot!

Bing ADS remains a powerful tool that I have never been able to completely tame.

I happened to do pay per call (black hat) with search ads and I got something, but the volume was always very low, even for keywords from 100k + monthly searches.

I like the fact that direct linking can be done, and that campaigns are approved in less time than Google ADS, that's why I want to try to insist...