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Intro:
Ralph Burns will take you behind the scenes of 3 businesses that thrived during the iOS changes. He'll uncover the 3 small CRO-style tweaks you can make post-click to double your ROAS using Conversion Architecture™. You'll find out how to leverage Customer Acquisition Amplification™ (CaAMP) to grow your online business, regardless of your industry. Ralph will give you the secret to cAPI Integration with Facebook - while making the iOS14 update virtually irrelevant. You'll see how to seamlessly blend Facebook, Google, and YouTube ads using The Traffic Harmonizer™ to deliver the exact right prospect, the exact right message, at the exact right moment. Finally, discover how the “Transformational Story” and “Straight Demo” video ad formulas can triple your ROAS.
Some Valuable Takeaways:
Consider installing Facebook's cAPI (Conversions API). Doing so can help to gain greater funnel visibility, increase Event Match Quality, as well as enhance pixel events that are coming through the browser.
Your messaging is the most important part of your advertising. For this reason, audience research is crucial. Create customer avatars, figure out what each of them is thinking, and craft the right messaging for each avatar.
Need to focus on both prospecting and retargeting campaigns instead of putting most of the ad spend on retargeting campaigns, which can lead to high frequencies as you're trying to sell to the same audience over and over again. Use different types of creatives for cold traffic vs. warm traffic.